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A Hurwitz white paper
Essential Elements
of an IoT Core Platform
Sponsored by Hitachi
Judith Hurwitz
President and CEO
Daniel Kirsch
Principal Analyst
and Vice President
Page 2Essential Elements of an IoT Core Platform
A Hurwitz white paper
Introduction
The maturation of the enterprise cloud, advances in big data analytics
and stream computing are dramatically impacting markets and emerging
technologies, allowing companies to innovate in new ways. In addition, the cost
of sensors has plummeted and continues to fall, making it economically feasible
to deploy large numbers of connected devices. As these technologies continue
to develop, they have formed the underpinning for the the Internet of Things
(IoT). By taking advantage of connected devices and using massive amounts of
data, many organizations across industries are exploring new business models
and new service offerings. The three elements that have become the enabler of
this new IoT era include:
Enterprise cloud - The scalability of the cloud, availability of massive amounts
of compute, storage and networking at affordable prices, the ability to create
shared services to address specific business problems and the establishment of
cloud security services are making the cloud a safe and practical environment for
many businesses.
Big data analytics - New technologies are allowing companies to better
understand data and make more data-driven decisions. Some of these new
technologies include predictive analytics, data management for big data in a
highly distributed manner, and being able to blend structured and unstructured
data from a variety of internal and external sources to bring context when
solving complicated problems.
Streaming data and real-time analytics - To be effective in a dynamic, ever
changing, process-driven world requires the ability to process data in real time.
Many use cases that depend on data require fast analysis rather than waiting for
data to be processed in batch. For example, when managing the flow of traffic
in a congested city, data must be analyzed in real time and actions must be
immediately taken to decrease delays. The ability to act upon streaming data is
becoming a prerequisite for many IoT applications.
The Emergence of the Enterprise Internet and the Internet of Things
All of the elements described above are the foundational elements for the
enterprise internet, its infrastructure and the Internet of Things. This foundation
is changing the way organizations are able to leverage data to create efficiency
and innovation in the physical world. While organizations have long relied
on data-oriented systems to codify business transactions, companies have
been unable to take advantage of the rich data emanating from sensors and
connected devices. The advances in cloud computing, advanced analytics, and
stream computing have changed the way we can understand and manage the
physical world. These capabilities have enabled the emerging IoT environment to
transform a variety of industries. In this paper, we will present the transformation
brought about by IoT. We will also examine the role of an IoT core platform.
The ability to act upon
streaming data is becoming
a prerequisite for many IoT
applications.
Page 3Essential Elements of an IoT Core Platform
A Hurwitz white paper
A flexible IoT core platform
must be designed to
accommodate change.
This is in stark contrast to
traditional IoT solutions that
are purpose-built based on
single use cases.
Unlocking the value of data captured from connected devices requires critical
elements be brought together to create a complete platform. This emerging IoT
core requires that connected devices be managed in an efficient and effective
manner so that data can be streamed and analyzed using sophisticated cloud
services. This approach to managing IoT enables companies to unlock large
volumes of hidden data that can provide significant insights. For example,
manufacturing companies have the ability to gain real-time insights into how a
production system is performing and make changes in near real time. Likewise,
IoT-based environments can collect data from the sensors in a city’s infrastructure
to ensure the city operates most effectively while maximizing public services.
Similarly, utility companies are tracking generator output and system usage to
adjust capacity to match current demand and predict future requirements.
Supporting a Dynamic Internet-of-Things Environment
Systems have to be designed to meet complex environments that are both
physical in nature and data driven. These systems require a consistent but flexible
set of core platform services that can support the type of business processes that
need to be automated. The promise of IoT is intended to create environments
that are agile and flexible so that data can be used to anticipate change and react
to conditions in near real time.
There are three major elements that have to be in place for this dynamic
environment to be effective. The following foundational elements are
interrelated and are requirements for a robust IoT core platform:
•	Provide a flexible and modular platform
•	Future-proof the environment
•	Build an active partner ecosystem
The flexible and modular platform
The key to success with IoT requires an architecture and infrastructure based on
scalable open-source technology. This means that the infrastructure itself needs
to be designed to accommodate and integrate emerging data platforms such
as Hadoop, Spark, and NoSQL. At the same time, the infrastructure needs to
integrate existing data platforms into the environment. It also requires that the
platform be agnostic to data platforms and protocols. It is critical to be able to
leverage IoT sensor data from a variety of sensor types.
A flexible IoT core platform must be designed to accommodate change. This is in
stark contrast to traditional IoT solutions that are purpose-built based on single
use cases. When an IoT solution is purpose-built it becomes rigid and unable to
adapt to changing technologies and changing business requirements.
The new generation of IoT solutions require an underlying infrastructure based
on a flexible IoT core platform. The framework that supports this is a set of
underlying services can apply to many different business situations. There are
also analytics frameworks that support a variety of data types. Foundational
Page 4Essential Elements of an IoT Core Platform
A Hurwitz white paper
services include a variety of types of middleware that support both transactional
and streaming data. In addition, compliance and security services must be part
of the foundation. By creating independent services that can be used in a variety
of situations, organizations can more easily create efficient solutions.
Once an organization has access to these foundational services, it allows a
business to focus on innovative solutions to complex problems rather than
beginning from scratch with a new platform.
Future-Proof the Environment
The benefit of beginning with a framework is that it provides the ability to
future-proof the solution so that it can integrate new technologies. This means
that the platform can evolve as the business itself changes, as well as when new
and emerging technologies become available. For example, a manufacturer
may determine that there is an emerging market where they can apply their
services. Entering the new market will mean that the manufacturer will need to
create new business processes and integrate new connected assets and sources
of data. Likewise, there may be some new technologies that have come to the
market and will help the company move faster.
If the underlying platform is designed in a modular and flexible manner it can
adapt to emerging technologies and business change. A future-proof IoT core
platform needs to incorporate open standards and open APIs (Application
Programming Interfaces). This IoT core platform will change as new innovative
technology, standards, and APIs are developed. Therefore, the IoT core
platform has to be malleable enough to adopt to changing requirements and
technologies.
The Partner Ecosystem
No one vendor or company can develop every IoT solution. A rich ecosystem of
partners is critical for an IoT platform to meet business requirements. Solutions
can be template-based and tackle industry-specific challenges. For example, a
technology company with deep experience in the building management sector
might create a specific building automation and monitoring solution on top of
the IoT platform. Similarly, a technology company focused on the oil and gas
market can build industry-specific IoT solutions using the same template and
deploying them on the same IoT core platform. A platform that facilitates open
innovation and co-creation is critical to avoid vendor lock-in or an investment
with limited lifespan.
How the IoT Can Address Organizational Challenges
Physical systems have been equipped with sensors for decades. What the
enterprise cloud, the proliferation of low-cost sensors and the Internet of
Things have changed is how data from connected devices is utilized. In the
past, physical systems were connected in closed loops and it was only possible
to understand the current state of a system. Now, with the maturation of the
The benefit of beginning
with a framework is that
it provides the ability to
future-proof the solution so
that it can integrate new
technologies.
Page 5Essential Elements of an IoT Core Platform
A Hurwitz white paper
enterprise cloud and the emergence of the Internet of Things, systems and
devices are being connected to the outside and data is being fed to other
systems.
Below are a few examples of specific IoT solutions that can be built on top of a
flexible, future-proof IoT core platform. These solutions might be developed by
an ecosystem partner or the platform provider. In all of these use cases, partners
can also help customers customize the solution for their specific business or
industry.
Predictive Maintenance – The emergence of IoT as well as the need for
organizations to reduce costs, improve asset productivity and increase quality,
have led organizations to implement predictive maintenance programs.
Predictive maintenance solutions alert a company that a failure will likely
occur. A well implemented solution will prevent an organization from taking
equipment off-line for unneeded preventative maintenance and will also
prevent equipment from unexpectedly failing. Predictive maintenance solutions
built on top of an IoT core platform allow organizations across verticals to
monitor, maintain and optimize assets for better availability, utilization and
performance. In addition, the organization can predict asset failure and
identify poor quality parts faster to better optimize operations and supply
chain processes. Ultimately an IoT predictive maintenance solution allows
organizations to reduce guesswork and incorporate experiential knowledge into
the business process.
Factory optimization – Factories and manufacturing companies have been
using data-driven approaches for years. As with other industries, the explosion
of data and the ability to analyze big data is changing the way factories and
manufacturers operate. For example, manufacturers are using IoT and big data
analytics to reduce testing time. By gathering and analyzing data during the
manufacturing process, the number of quality tests can be greatly reduced,
which lowers testing time. In addition, manufacturers are using the enterprise
internet and IoT to optimize their existing supply chain processes for better
asset utilization and production planning. Finally, manufacturers are using IoT to
change their business model. For example, an HVAC (heating ventilation and air
conditioning) manufacturer that has traditionally just sold equipment may shift
to a solutions model where it offers embedded software and services, or HVAC-
as-a-Service, allowing customers to purchase a consistent temperature and
humidity for their offices rather than HVAC equipment.
Data exchange services – An IoT core platform allows organizations to bring
together internal and external data that they have never previously correlated.
The platform can give internal users as well as partners and customers an
environment to explore the data and build applications that take advantage of
the data. One example is a capital city in Europe that has recently developed a
city data exchange. The goal of the city data exchange is to collect data from
public and private data sources and make it available to public and private
stakeholders. Important data masking, privacy and security measures are taken
to ensure citizen data is
Continued on page 7
By gathering and
analyzing data during the
manufacturing process, the
number of quality tests can
be greatly reduced, which
lowers testing time.
Page 6Essential Elements of an IoT Core Platform
A Hurwitz white paper
Hitachi’s approach to an IoT core platform and digital
transformation
Hitachi has been working with customers and partners to create IoT
solutions for the last several years. Hitachi codified best practices gained
from these early IoT engagements into Lumada, it’s IoT core platform.
The Lumada platform is composed of a variety of components, including
security, messaging, complex event processing, stream processing,
workflow execution and application integration. In addition to the
Lumada platform, Hitachi has built a number of IoT solutions to address
both vertical and horizontal business challenges.
The figure below represents the Hitachi digital transformation
architecture that includes its Lumada platform. At the base layer is the
actual OT, IT and IoT infrastructure. The base layer of the architecture
includes the connected devices, gateways, storage, etc. The triangular
layer at the center is Lumada, the IoT core platform, which consists
of two sub-layers. The first sub-layer includes a number of core IoT
services, such as advanced analytics and security. The other sub-layer
in the Lumada platform includes the solution cores or blueprints which
include predictive maintenance, optimized factory and data exchange.
These solution cores allow easy re-use and rapid adoption of vertical and
horizontal IoT use cases.
Finally, at the top layer of the digital transformation architecture are the
actual digital business solutions created for smart business, industrial
and government applications. The digital business solutions enable
organizations to interconnect data to augment the way they conduct
business and deliver services by taking advantage of the Internet of
Things.
Figure 1: Hitachi Digital Transformation Architecture
Source: Hitachi, Ltd. 2016
Hitachi has been working
with customers and partners
to create IoT solutions for
the last several years. Hitachi
codified best practices
gained from these early IoT
engagements into Lumada,
it’s IoT core platform.
Page 7Essential Elements of an IoT Core Platform
A Hurwitz white paper
As the amount and variety
of data expands, it is critical
that we have a technology
framework with data
processing and analytic
engines that support this
industrial transformation.
Continued from page 5
anonymized when made available for commercial purposes. In addition, the city
data exchange had to comply with privacy laws regarding personally identifiable
information. The data exchange will integrate data from a variety of sources, such
as demographics, crime statistics, energy consumption, air quality sensors, and
traffic sensors among others. Private businesses will have the opportunity to use
the data (for a fee) to offer data-driven services to other businesses or citizens. In
addition, the city will work with vendors to create solutions that use the data in
order to provide better services, and a cleaner, safer city.
Conclusion
As the amount and variety of data expands, it is critical that we have a technology
framework with data processing and analytic engines that support this industrial
transformation. Until recently, the economics of data storage and big data
analytics did not make sense for wide adoption of connected devices. With the
enterprise cloud maturing and Internet of Things being adopted across industries,
organizations are transforming the way they conduct business. To be successful,
organizations need to be able to capture all types of data and analyze that data in
context with the business problem being addressed. We have passed an important
milestone that has given organizations the ability to create new solutions and
support innovation.
About Hurwitz & Associates
Hurwitz & Associates is a strategy consulting, market research and analyst firm that focuses on how
technology solutions solve real world customer problems. Hurwitz research concentrates on disruptive
technologies, such as Big Data and Analytics, Cognitive Computing, Security, Cloud Computing, Service
Management, Information Management, Application Development and Deployment, and Collaborative
Computing. Their experienced team merges deep technical and business expertise to deliver the actionable,
strategic advice clients demand. Additional information on Hurwitz & Associates can be found at
www.hurwitz.com.
© Copyright 2016, Hurwitz & Associates
All rights reserved. No part of this publication may be reproduced or stored in a retrieval system or
transmitted in any form or by any means, without the prior written permission of the copyright holder.
Hurwitz & Associates is the sole copyright owner of this publication. All trademarks herein are the property of
their respective owners.
35 Highland Circle • Needham, MA 02494 • Tel: 617-597-1724
www.hurwitz.com

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hurwitz-whitepaper-essential-elements-of-iot-core-platform

  • 1. A Hurwitz white paper Essential Elements of an IoT Core Platform Sponsored by Hitachi Judith Hurwitz President and CEO Daniel Kirsch Principal Analyst and Vice President
  • 2. Page 2Essential Elements of an IoT Core Platform A Hurwitz white paper Introduction The maturation of the enterprise cloud, advances in big data analytics and stream computing are dramatically impacting markets and emerging technologies, allowing companies to innovate in new ways. In addition, the cost of sensors has plummeted and continues to fall, making it economically feasible to deploy large numbers of connected devices. As these technologies continue to develop, they have formed the underpinning for the the Internet of Things (IoT). By taking advantage of connected devices and using massive amounts of data, many organizations across industries are exploring new business models and new service offerings. The three elements that have become the enabler of this new IoT era include: Enterprise cloud - The scalability of the cloud, availability of massive amounts of compute, storage and networking at affordable prices, the ability to create shared services to address specific business problems and the establishment of cloud security services are making the cloud a safe and practical environment for many businesses. Big data analytics - New technologies are allowing companies to better understand data and make more data-driven decisions. Some of these new technologies include predictive analytics, data management for big data in a highly distributed manner, and being able to blend structured and unstructured data from a variety of internal and external sources to bring context when solving complicated problems. Streaming data and real-time analytics - To be effective in a dynamic, ever changing, process-driven world requires the ability to process data in real time. Many use cases that depend on data require fast analysis rather than waiting for data to be processed in batch. For example, when managing the flow of traffic in a congested city, data must be analyzed in real time and actions must be immediately taken to decrease delays. The ability to act upon streaming data is becoming a prerequisite for many IoT applications. The Emergence of the Enterprise Internet and the Internet of Things All of the elements described above are the foundational elements for the enterprise internet, its infrastructure and the Internet of Things. This foundation is changing the way organizations are able to leverage data to create efficiency and innovation in the physical world. While organizations have long relied on data-oriented systems to codify business transactions, companies have been unable to take advantage of the rich data emanating from sensors and connected devices. The advances in cloud computing, advanced analytics, and stream computing have changed the way we can understand and manage the physical world. These capabilities have enabled the emerging IoT environment to transform a variety of industries. In this paper, we will present the transformation brought about by IoT. We will also examine the role of an IoT core platform. The ability to act upon streaming data is becoming a prerequisite for many IoT applications.
  • 3. Page 3Essential Elements of an IoT Core Platform A Hurwitz white paper A flexible IoT core platform must be designed to accommodate change. This is in stark contrast to traditional IoT solutions that are purpose-built based on single use cases. Unlocking the value of data captured from connected devices requires critical elements be brought together to create a complete platform. This emerging IoT core requires that connected devices be managed in an efficient and effective manner so that data can be streamed and analyzed using sophisticated cloud services. This approach to managing IoT enables companies to unlock large volumes of hidden data that can provide significant insights. For example, manufacturing companies have the ability to gain real-time insights into how a production system is performing and make changes in near real time. Likewise, IoT-based environments can collect data from the sensors in a city’s infrastructure to ensure the city operates most effectively while maximizing public services. Similarly, utility companies are tracking generator output and system usage to adjust capacity to match current demand and predict future requirements. Supporting a Dynamic Internet-of-Things Environment Systems have to be designed to meet complex environments that are both physical in nature and data driven. These systems require a consistent but flexible set of core platform services that can support the type of business processes that need to be automated. The promise of IoT is intended to create environments that are agile and flexible so that data can be used to anticipate change and react to conditions in near real time. There are three major elements that have to be in place for this dynamic environment to be effective. The following foundational elements are interrelated and are requirements for a robust IoT core platform: • Provide a flexible and modular platform • Future-proof the environment • Build an active partner ecosystem The flexible and modular platform The key to success with IoT requires an architecture and infrastructure based on scalable open-source technology. This means that the infrastructure itself needs to be designed to accommodate and integrate emerging data platforms such as Hadoop, Spark, and NoSQL. At the same time, the infrastructure needs to integrate existing data platforms into the environment. It also requires that the platform be agnostic to data platforms and protocols. It is critical to be able to leverage IoT sensor data from a variety of sensor types. A flexible IoT core platform must be designed to accommodate change. This is in stark contrast to traditional IoT solutions that are purpose-built based on single use cases. When an IoT solution is purpose-built it becomes rigid and unable to adapt to changing technologies and changing business requirements. The new generation of IoT solutions require an underlying infrastructure based on a flexible IoT core platform. The framework that supports this is a set of underlying services can apply to many different business situations. There are also analytics frameworks that support a variety of data types. Foundational
  • 4. Page 4Essential Elements of an IoT Core Platform A Hurwitz white paper services include a variety of types of middleware that support both transactional and streaming data. In addition, compliance and security services must be part of the foundation. By creating independent services that can be used in a variety of situations, organizations can more easily create efficient solutions. Once an organization has access to these foundational services, it allows a business to focus on innovative solutions to complex problems rather than beginning from scratch with a new platform. Future-Proof the Environment The benefit of beginning with a framework is that it provides the ability to future-proof the solution so that it can integrate new technologies. This means that the platform can evolve as the business itself changes, as well as when new and emerging technologies become available. For example, a manufacturer may determine that there is an emerging market where they can apply their services. Entering the new market will mean that the manufacturer will need to create new business processes and integrate new connected assets and sources of data. Likewise, there may be some new technologies that have come to the market and will help the company move faster. If the underlying platform is designed in a modular and flexible manner it can adapt to emerging technologies and business change. A future-proof IoT core platform needs to incorporate open standards and open APIs (Application Programming Interfaces). This IoT core platform will change as new innovative technology, standards, and APIs are developed. Therefore, the IoT core platform has to be malleable enough to adopt to changing requirements and technologies. The Partner Ecosystem No one vendor or company can develop every IoT solution. A rich ecosystem of partners is critical for an IoT platform to meet business requirements. Solutions can be template-based and tackle industry-specific challenges. For example, a technology company with deep experience in the building management sector might create a specific building automation and monitoring solution on top of the IoT platform. Similarly, a technology company focused on the oil and gas market can build industry-specific IoT solutions using the same template and deploying them on the same IoT core platform. A platform that facilitates open innovation and co-creation is critical to avoid vendor lock-in or an investment with limited lifespan. How the IoT Can Address Organizational Challenges Physical systems have been equipped with sensors for decades. What the enterprise cloud, the proliferation of low-cost sensors and the Internet of Things have changed is how data from connected devices is utilized. In the past, physical systems were connected in closed loops and it was only possible to understand the current state of a system. Now, with the maturation of the The benefit of beginning with a framework is that it provides the ability to future-proof the solution so that it can integrate new technologies.
  • 5. Page 5Essential Elements of an IoT Core Platform A Hurwitz white paper enterprise cloud and the emergence of the Internet of Things, systems and devices are being connected to the outside and data is being fed to other systems. Below are a few examples of specific IoT solutions that can be built on top of a flexible, future-proof IoT core platform. These solutions might be developed by an ecosystem partner or the platform provider. In all of these use cases, partners can also help customers customize the solution for their specific business or industry. Predictive Maintenance – The emergence of IoT as well as the need for organizations to reduce costs, improve asset productivity and increase quality, have led organizations to implement predictive maintenance programs. Predictive maintenance solutions alert a company that a failure will likely occur. A well implemented solution will prevent an organization from taking equipment off-line for unneeded preventative maintenance and will also prevent equipment from unexpectedly failing. Predictive maintenance solutions built on top of an IoT core platform allow organizations across verticals to monitor, maintain and optimize assets for better availability, utilization and performance. In addition, the organization can predict asset failure and identify poor quality parts faster to better optimize operations and supply chain processes. Ultimately an IoT predictive maintenance solution allows organizations to reduce guesswork and incorporate experiential knowledge into the business process. Factory optimization – Factories and manufacturing companies have been using data-driven approaches for years. As with other industries, the explosion of data and the ability to analyze big data is changing the way factories and manufacturers operate. For example, manufacturers are using IoT and big data analytics to reduce testing time. By gathering and analyzing data during the manufacturing process, the number of quality tests can be greatly reduced, which lowers testing time. In addition, manufacturers are using the enterprise internet and IoT to optimize their existing supply chain processes for better asset utilization and production planning. Finally, manufacturers are using IoT to change their business model. For example, an HVAC (heating ventilation and air conditioning) manufacturer that has traditionally just sold equipment may shift to a solutions model where it offers embedded software and services, or HVAC- as-a-Service, allowing customers to purchase a consistent temperature and humidity for their offices rather than HVAC equipment. Data exchange services – An IoT core platform allows organizations to bring together internal and external data that they have never previously correlated. The platform can give internal users as well as partners and customers an environment to explore the data and build applications that take advantage of the data. One example is a capital city in Europe that has recently developed a city data exchange. The goal of the city data exchange is to collect data from public and private data sources and make it available to public and private stakeholders. Important data masking, privacy and security measures are taken to ensure citizen data is Continued on page 7 By gathering and analyzing data during the manufacturing process, the number of quality tests can be greatly reduced, which lowers testing time.
  • 6. Page 6Essential Elements of an IoT Core Platform A Hurwitz white paper Hitachi’s approach to an IoT core platform and digital transformation Hitachi has been working with customers and partners to create IoT solutions for the last several years. Hitachi codified best practices gained from these early IoT engagements into Lumada, it’s IoT core platform. The Lumada platform is composed of a variety of components, including security, messaging, complex event processing, stream processing, workflow execution and application integration. In addition to the Lumada platform, Hitachi has built a number of IoT solutions to address both vertical and horizontal business challenges. The figure below represents the Hitachi digital transformation architecture that includes its Lumada platform. At the base layer is the actual OT, IT and IoT infrastructure. The base layer of the architecture includes the connected devices, gateways, storage, etc. The triangular layer at the center is Lumada, the IoT core platform, which consists of two sub-layers. The first sub-layer includes a number of core IoT services, such as advanced analytics and security. The other sub-layer in the Lumada platform includes the solution cores or blueprints which include predictive maintenance, optimized factory and data exchange. These solution cores allow easy re-use and rapid adoption of vertical and horizontal IoT use cases. Finally, at the top layer of the digital transformation architecture are the actual digital business solutions created for smart business, industrial and government applications. The digital business solutions enable organizations to interconnect data to augment the way they conduct business and deliver services by taking advantage of the Internet of Things. Figure 1: Hitachi Digital Transformation Architecture Source: Hitachi, Ltd. 2016 Hitachi has been working with customers and partners to create IoT solutions for the last several years. Hitachi codified best practices gained from these early IoT engagements into Lumada, it’s IoT core platform.
  • 7. Page 7Essential Elements of an IoT Core Platform A Hurwitz white paper As the amount and variety of data expands, it is critical that we have a technology framework with data processing and analytic engines that support this industrial transformation. Continued from page 5 anonymized when made available for commercial purposes. In addition, the city data exchange had to comply with privacy laws regarding personally identifiable information. The data exchange will integrate data from a variety of sources, such as demographics, crime statistics, energy consumption, air quality sensors, and traffic sensors among others. Private businesses will have the opportunity to use the data (for a fee) to offer data-driven services to other businesses or citizens. In addition, the city will work with vendors to create solutions that use the data in order to provide better services, and a cleaner, safer city. Conclusion As the amount and variety of data expands, it is critical that we have a technology framework with data processing and analytic engines that support this industrial transformation. Until recently, the economics of data storage and big data analytics did not make sense for wide adoption of connected devices. With the enterprise cloud maturing and Internet of Things being adopted across industries, organizations are transforming the way they conduct business. To be successful, organizations need to be able to capture all types of data and analyze that data in context with the business problem being addressed. We have passed an important milestone that has given organizations the ability to create new solutions and support innovation.
  • 8. About Hurwitz & Associates Hurwitz & Associates is a strategy consulting, market research and analyst firm that focuses on how technology solutions solve real world customer problems. Hurwitz research concentrates on disruptive technologies, such as Big Data and Analytics, Cognitive Computing, Security, Cloud Computing, Service Management, Information Management, Application Development and Deployment, and Collaborative Computing. Their experienced team merges deep technical and business expertise to deliver the actionable, strategic advice clients demand. Additional information on Hurwitz & Associates can be found at www.hurwitz.com. © Copyright 2016, Hurwitz & Associates All rights reserved. No part of this publication may be reproduced or stored in a retrieval system or transmitted in any form or by any means, without the prior written permission of the copyright holder. Hurwitz & Associates is the sole copyright owner of this publication. All trademarks herein are the property of their respective owners. 35 Highland Circle • Needham, MA 02494 • Tel: 617-597-1724 www.hurwitz.com