7 Ways to Make EMV Easier / Webinar
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Although the EMV migration deadline has long come and gone, there are still several industry players who have yet to implement it. In this recorded webinar, Ingenico Group’s Allen Friedman, Ingenico Mobile Solutions' Andrew Molloy and AZ Payments Group's Rick Oglesby discuss: - Current state of EMV migration in the U.S. - 7 Ways Businesses can make EMV migration easier for merchants Watch the recorded webinar - https://event.webcasts.com/viewer/event.jsp?ei=1106146
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7 Ways to Make EMV Easier / Webinar
- 1. 7 Ways to Make EMV Easier HOSTED BY DIGITAL TRANSACTIONS SPONSORED BY INGENICO GROUP
- 2. 2 • Security-focused / EMV, NFC, P2PE • Seamless experience / in-store, out of store and onboard • Innovative solutions / across industries and use cases • Trusted partner / unmatched service and support Ingenico Group U.S. / at a glance 7 Ways to Make EMV Easier / Semi-Integrated Approach to EMV – 6/28/2016
- 3. INTELLIGENT PAYMENTS Rick Oglesby President, AZ Payments Group
- 4. 2 Why EMV? Source: AZPG analysis of data from the Nilson Report, issue 1068 Total U.S. fraud US$7.9 billion 6.3 Counterfeit cards: US$3.9 billion (49%)
- 5. 3 Migration Timeline August, 2011: Initial EMV roadmaps Normal Device Turnover 12-13 m devices @ ~ 2-2.5m per year = 5-7 years7 years August, 2018: Complete normal turnover March, 2014: Durbin Debit routing agreement Hardware turnover Software turnover October, 2015: Liability shift Source: AZPG
- 6. 4 Despite the Delay, the Show Must Go On • 2014 was a banner year for data breaches • Followed by 780 breaches in 2015 exposing 178m records1 1. Source: Identity Theft Resource Center
- 7. 5 The Result: Banks are Ahead of Merchants • At least 400+ million chip cards in circulation1 • 70% of consumers carry at least 1 EMV card2 • 1.4 million merchants accept EMV (~15%) 3 • Increased chargebacks lead to certification backlog • Visa, MasterCard, Amex recently moved to alleviate the problem – Reduced chargeback liability for merchants – Simplified certification testing requirements – Ability to self-certify in some situations – Providing funding for acquirers and VARs 1: Per Visa, June 2016. 2: Per CreditCards.com survey, April 2016, and MasterCard, June of 2016 3: Per MasteCard, June 2016.
- 8. 6 Key Challenges For Merchants and their Service Providers • Resource conflicts • Perceived slower transactions – Software optimization – Quick Chip • Complex certification, re-certification, integrations, and other updates – Example: Contactless EMV and Quick Chip • Certification queues at processors
- 9. Allen Friedman VICE PRESIDENT OF PAYMENT SOLUTIONS, CSCIP/P INGENICO GROUP, NORTH AMERICA
- 10. 4 What Makes EMV Seem Difficult?
- 11. 5 What makes EMV seem difficult? Change is Hard Swipe and put it away changes to insert and leave it Where’s the Debit/Credit button? Why do cardholders have to answer so many questions? What’s all this stuff on the receipt? Security is Harder Signature always used to be enough Transactions take longer Why all the extra testing? “In a perfectly secure application no one would be able to do anything” 7 Ways to Make EMV Easier / Semi-Integrated Approach to EMV – 6/28/2016
- 13. 7 Outsourcing EMV Processing 7 Ways to Make EMV Easier / Outsourcing EMV Processing – 6/28/2016
- 15. 9 Traditional Substantially altering or breaking the chain to the path of the transaction = NEW or RECERTIFICATION NEEDED EMV- Ready Card Reader Mobile Application Processor / Acquirer Payment Network Card Issuer Payment Gateway 7 Ways to Make EMV Easier / Traditional Payments – 6/28/2016
- 16. 10 An integrated architecture: The point of sale (POS) controls the terminal POS builds the payment message and controls the authorization flow This serves merchants well with innovation in consumer interaction and payment flow. Traditional integrated retail environment 7 Ways to Make EMV Easier / Traditional Payments – 6/28/2016
- 17. 11 Challenges with the traditional model • Current EMV certification bottleneck as everyone is rushing to get their solutions certified • UPDATE: Visa and MasterCard have announced a reduction in their required test scripts and delegation of certification requirements and approval to acquirers. This could significantly reduce certification times. • Adding security solutions such as point-to-point encryption (P2PE) and tokenization have an effect on many system components • Criminals have mainly attacked sensitive PCI data on the POS or within the retailer’s internal systems via malware Semi-Integrated Payments / Traditional Payments - 7/28/2016
- 18. 12 Semi-Integrated Architecture A fast path to EMV
- 19. 13 Hardware Semi-Integrated architecture A Semi-Integrated architecture: Maintains a connection between the terminal and electronic cash register (ECR) Provides an independent connection for transactions to go “around” the ECR, directly to the host Sensitive payment data does not enter the POS 7 Ways to Make EMV Easier / Traditional Payments – 6/28/2016
- 20. 14 Key benefits of a Semi-Integrated architecture Fast & Simple Path to EMV Leverage “pre-certified” solutions Minimize upgrades required to POS & back office systems Reduce costs of EMV migration PCI Scope Reduction Reduce footprint where sensitive data passes through Opportunity for PA-DSS removal Lower cost of PCI compliance Increase chance of audit success Improvements to Security Limit attack surface Avoid breaches commonly occurring in the POS Simplify path to add point-to-point encryption (P2PE) & tokenization Avoid EMV Certification Bottleneck Bypass the backlog of merchants simultaneously looking for certifications Skip the long and expensive process Semi-Integrated Payments / A Semi-Integrated Approach to EMV - 7/28/2016
- 22. 16 Telium Semi-Integrated (TSI) architecture Flexible approach enables merchants and partners to deploy TSI solutions using Ingenico Smart Terminals Processor and gateway agnostic Cross-platform SDK (iOS, Android, Windows, Linux) Two product variants to suit unique business needs – TSI Basic & TSI Enterprise Leverages the certified applications running on Ingenico Group’s Telium2 platform Compatible with Ingenico Group’s wide range of countertop terminals, PIN pads, and signature capture multi-lane retail devices 7 Ways to Make EMV Easier / Semi-Integrated Approach to EMV – 6/28/2016
- 23. Andrew Molloy ANDREW MOLLOY DIRECTOR OF PRODUCT MANAGEMENT INGENICO MOBILE SOLUTIONS
- 24. 18 mPOS EMV SDK A the mobile fast path to EMV
- 25. 19 US: Operating 70% of enterprise-level mPOS solutions International: Leveraging Ingenico Group’s strong network to grow Ingenico Mobile Solutions / global leader in mPOS New verticals: QSRs and Fundraising Direct Sales Organizations ISOs and Acquirers New Entrants The only player operating in 14 countries Strong network of acquirers New Entrants
- 26. 20 Growth of EMV adoption / demand for EMV-enabled mPOS 0 100 200 300 400 500 2013 2014 2015 2016 Card Shipments (millions) Smart and EMV Card Shipments Mag-stripe Card Shipments Source: ABI Research Advancements in payment technologies coupled with the move towards EMV is expected to fuel market momentum.* Source: The Strawhecker Group - EMV Readiness Infographic – September 2015 27% 44% 49% 81% 90% 0% 25% 50% 75% 100% Oct. '15 Dec '15 Jun '16 Dec '16 2017 March Data *Source: Credence Research – “Mobile Point Of Sales (mPOS) Terminals Market, Growth, Share, Opportunities And Competitive Analysis 2015 – 2022 7 Ways to Make EMV Easier / mPOS EMV SDK – 6/28/2016
- 27. 21 mPOS EMV SDK / What is it? Complete developer-friendly software development toolkit (SDK) for mPOS app development Pre-certified connections to top processors removes developers from EMV scope Single integration across Ingenico Mobile Solutions’ wide range of mobile card readers and PINpads Simplest, fastest and most cost-effective solution for enabling your mPOS app with EMV 7 Ways to Make EMV Easier / mPOS EMV SDK – 6/28/2016
- 28. 22 mPOS EMV SDK / features Seamless Integration Semi-integrated approach helps to reduce PCI scope and remove the mobile application from EMV certification One SDK for integration with mPOS card readers and transaction management through the EMV gateway Access to several EMV-certified processors with one single integration Developer-Friendly Enables you to get to market quickly with new solutions by reducing the time and costs of EMV certification iOS and Android SDK with access to sample code, detailed documentation and sample applications Access your own personal test account for the development and testing of your mobile application Freedom of Choice Compatible with the entire range of mPOS card readers to accept all payment types including magstripe, EMV chip & sign, EMV chip & PIN, and NFC/contactless EMV-certified connections to the leading payment processors for magstripe and EMV transactions 7 Ways to Make EMV Easier / mPOS EMV SDK – 6/28/2016
- 29. 23 mPOS EMV SDK / accept payments in hours…not months • Accept an EMV transaction with a few lines of code • Allow the mPOS EMV SDK to manage the entire transaction process for you • Access EMV Gateway data for inclusion in your application or backend Login Initialize reader Send transaction 7 Ways to Make EMV Easier / mPOS EMV SDK – 6/28/2016
- 30. 24 mPOS EMV SDK / Semi-integrated architecture EMV end-to-end certification scope Transaction Reporting Security Management Transaction Management Boarding & Account Management EMV NFC EMV Gateway Global Payments Vantiv First Data TSYS Chase … Processors American Express MasterCar d Visa Discover Brands Readers PCI PTS 3rd Party App mPOS EMV SDK Mobile Device 7 Ways to Make EMV Easier / mPOS EMV SDK – 6/28/2016
- 31. 25 mPOS EMV SDK / What’s included? iOS & Android SDK SDK documentation Sample code Sample/Test application Dedicated SDK support team Register at: https://developer.ingenico.us/ 7 Ways to Make EMV Easier / mPOS EMV SDK – 6/28/2016
- 33. 27 Are EMV transactions slower? 7 Ways to Make EMV Easier / “Speeding Up” EMV Transactions – 6/28/2016 vs
- 34. 28 “Quick” EMV transactions Card branded supported solutions • Designed to improve consumer experience at multi-lane retailers • Reduces the consumer’s wait time for card removal • Lowers the frequency of cardholders forgetting to retrieve cards • Supports U.S. Common Debit AID processing • Support all cardholder verification methods (offline PIN will slightly extend the time the card remains in the reader) 7 Ways to Make EMV Easier / “Speeding Up” EMV Transactions – 6/28/2016
- 35. 29 Speeding up EMV transactions Optimization • Remove unnecessary prompts • Implement contactless • Streamline and clean up application code • Check baud rate in card reader/PIN pad • Use fastest cost effective communication type • Analyze local network latency 7 Ways to Make EMV Easier / “Speeding Up” EMV Transactions – 6/28/2016
- 37. 31 EMV Best Practices 7 Ways to Make EMV Easier / Best Practices – 6/28/2016 Implement contactless / mobile wallet solutions Avoid meaningless terminal prompts PIN Acceptance / PIN Bypass / No CVM
- 38. 32 Recap / 7 Ways to Make EMV Easier 7 Ways to Make EMV Easier / Best Practices – 6/28/2016 1. Consider outsourcing EMV processing 2. Try a semi-integrated payment solutions for a faster path to EMV 3. Check out Ingenico Group’s mPOS EMV SDK 4. Implement a card branded quick chip solution 5. Obtain the ability to accept mobile wallets, such as Android/Apple Pay 6. Avoid meaningless terminal prompts 7. Be clear on PIN acceptance, PIN Bypass and CVM rules
- 40. Thank You