1.
How InformzProfessional ServicesCan Help You
Andrea Zappone

2.
Agenda
•Good news and bad news
•Email is more than just opens and clicks
•5 of our agency offerings
•What’s in it for you?

3.
Good News
Email is numerouno
*2014 Association Communications Benchmarking Report
Conducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance

4.
Bad News
Most organizations believe that members ignore their emails
*2014 Association Communications Benchmarking Report
Conducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance

5.
Why do I care?

6.
What do you use email for?
•Communicate member benefits
•Drive attendance to webinars, conferences, events
•Recruit new members
•Renew current members
•Win back lapsed members

7.
What does this mean to you?

8.
Money MoneyMoney

9.
How InformzProfessional Services can help

10.
I don’t have time to create and send my mailings

11.
Campaign Management + Strategy
•Send your copy, images, and target audience to Informz
•Approve our suggested recommendations
•Approve final mailing
•Review what worked and what didn’t work

12.
Campaign Management + Strategy
Warren County CVB saw a
216% lift in open rates

13.
How do I attract younger members?

14.
How do I attract younger members?
•Two month engagement
•Analyze your social media practices
•Create mailing campaign to recruit younger demographic

15.
How do I win-back lapsed members?

16.
How do I win-back lapsed members?
•Three month engagement
•Identify and segment lapsed members
•Create 3 part email campaign
•Track the ROI

17.
How do I win-back lapsed members?
Results:
First email –0 renewals
Second email –79 renewals
Third email –47 renewals

18.
How do I automate our welcome campaign?

19.
How do I automate our welcome campaign?
•Two month engagement
•Analysis, recommendations, assessments
•Measure success

20.
How do I automate our welcome campaign?
Results:
ASM International saved $30,000 by automating their welcome campaign

21.
How do I become more mobile friendly?
•Do you know what percentage of your readers are mobile?
•Can you easily read and click on your mailings?

22.
How do I become more mobile friendly?
•Convert to responsive design
•Design with the mobile reader in mind

23.
How do I become more mobile friendly?
Results:
Institute of Chartered Accountants Scotland –61% lift in clicks
Ohio Farm Bureau –40% lift in clicks
Cedar Crest College –764% lift in clicks

24.
Questions
Andrea Zappone
zappone@informz.com
518.691.0071 x246