Hit the email marketing "easy" button with Informz Professional Services
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This presentation walks you through how the agency services of Informz can help you to email smarter, get your day back and report like a rockstar.
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Hit the email marketing "easy" button with Informz Professional Services
- 1. How InformzProfessional ServicesCan Help You Andrea Zappone
- 3. Agenda •Good news and bad news •Email is more than just opens and clicks •5 of our agency offerings •What’s in it for you?
- 4. Good News Email is numerouno *2014 Association Communications Benchmarking Report Conducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
- 5. Bad News Most organizations believe that members ignore their emails *2014 Association Communications Benchmarking Report Conducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
- 6. Why do I care?
- 7. What do you use email for? •Communicate member benefits •Drive attendance to webinars, conferences, events •Recruit new members •Renew current members •Win back lapsed members
- 8. What does this mean to you?
- 10. How InformzProfessional Services can help
- 11. I don’t have time to create and send my mailings
- 12. Campaign Management + Strategy •Send your copy, images, and target audience to Informz •Approve our suggested recommendations •Approve final mailing •Review what worked and what didn’t work
- 13. Campaign Management + Strategy Warren County CVB saw a 216% lift in open rates
- 14. How do I attract younger members?
- 15. How do I attract younger members? •Two month engagement •Analyze your social media practices •Create mailing campaign to recruit younger demographic
- 16. How do I win-back lapsed members?
- 17. How do I win-back lapsed members? •Three month engagement •Identify and segment lapsed members •Create 3 part email campaign •Track the ROI
- 18. How do I win-back lapsed members? Results: First email –0 renewals Second email –79 renewals Third email –47 renewals
- 19. How do I automate our welcome campaign?
- 20. How do I automate our welcome campaign? •Two month engagement •Analysis, recommendations, assessments •Measure success
- 21. How do I automate our welcome campaign? Results: ASM International saved $30,000 by automating their welcome campaign
- 22. How do I become more mobile friendly? •Do you know what percentage of your readers are mobile? •Can you easily read and click on your mailings?
- 23. How do I become more mobile friendly? •Convert to responsive design •Design with the mobile reader in mind
- 24. How do I become more mobile friendly? Results: Institute of Chartered Accountants Scotland –61% lift in clicks Ohio Farm Bureau –40% lift in clicks Cedar Crest College –764% lift in clicks
- 25. Questions Andrea Zappone zappone@informz.com 518.691.0071 x246