This presentation is perfect for anyone just getting started in email marketing or looking to revisit the basics.

1. Email Marketing 101 Presenter: Lori ElyeMarketingStrategist

2. A little housekeeping… To ask a question, please enter it into the Question section of the toolbar to the right. advisor@informz.com

3. Today’s Agenda Getting Started Building your email lists Your email design Your email content Tips and Tricks You sent your email, now what? Questions and Answers

4. Getting Started 1. Establish Recency and Frequency Rules Start with bi-weekly or monthly communications Use an opt in form for subscribers to choose their preference Lets Get Started!

5. Getting Started 2. Create a Communications Calendar Utilize Recency and Frequency Rules within Informz

6. Building your email lists Build your list, but remember quality over quantity. Create an opt in form - set expectations - deliver on expectations and promises Collect as much information as you can - segment and personalize with that information Building your email lists

7. Building your email lists Make your opt in form easy for people to find! Include visible links to your opt in form - email communications - website - social networking sites Promote your communications - utilize statuses to promote your email - post links to articles and email - offer an incentive for signing up

8. Building your email lists Do take steps to build your lists – but your focus should be on getting a greater response out of your interested and motivated members. Demographic & Preference Information equals Targeted & Personalized emails equals Better Results!

9. Your email design Required elements for your email: Unsubscribe link Physical mailing address (No PO boxes!) Your email design

10. Your email design Recommendations for the design of your email: Maintain consistency with your branding Brand Awareness = Brand Loyalty!

11. Your email design Design templates with a fixed with between 600-700 pixels Include a message such as “To ensure receipt of our emails, please add something@yourcompany.com to your Address Book.” Include a link to the web version of your mailing

12. Your email design Other elements to include in your email: - Familiar & consistent from information - Social networking links - Contact us link - Modify profile link - Send-A-Friend link - New subscriber opt in forms

13. Your email content Remember, it’s all about the reader! Keep content relevant Include personalization Brand your subject lines Make it easy for them to recognize you Your email content

15. Your email content What to avoid: Common spam words, excessivecapitalization and punctuation Written out URLS Wrong Visit www.informz.com for more information. Right Visit the Informz Website for more information.

16. Your email content Avoid too many images - Many email programs disable images by default Avoid lengthy emails - No more than 4-5 mouse scrolls

17. Your email content Engagement is the key to successful email marketing and will be a factor in deliverability in 2010.

18. Tips and Tricks All email clients render HTML code differently Outlook 07 can’t render image resizing Outlook 07, Lotus Notes, and Gmail cannot render background images Hotmail and Yahoo center text by default Tips and Tricks

19. Tips and Tricks Name your images Don’t paste content directly from Microsoft Word Be sure to create the text version Create a new text version after copying an email Be cautious with copies of mailings

20. Tips and Tricks The most important tip: Test, test, test! The Informz Virtual Inbox allows you to test your email from your Informz account.

21. Your email is sent, now what? The Informz mailing activity report Analyze open, clicks, and forward metrics Monitor bounce issues - be sure to remove repeated bouncers Look at unsubscribers and their reasons Your email is sent, now what?

22. Questions and Answers Questions and Answers For more information on any of the topics covered today contact your eMarketingAdvisor. Thank you for joining us!