Build Profitable Online Learning for your Association...and Keep it Simple!

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Learn how to create a virtual learning environment that is not like any other you currently have at your association. Through an easy three-step approach, you will be on your way to providing your members exceptional education while increasing non-dues revenue at the same time.

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Welcome to Today’s Webinar! Build Profitable Online Learning for Your Small Staff Association... and Keep it Simple!

If you can hear me and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.

Welcome to Today’s Webinar! Build Profitable Online Learning for Your Small Staff Association... and Keep it Simple! #Informz

Our Presenters Jeanette Brown, MBA Marketing strategy manager Informz brown@informz.com 202-630-2644 ext 241 @emktg_guru

Our Presenters Dave Will chief executive peach peach new media dwill@peachnewmedia.com 770.805.6292 ext. 701 @peachdave

Who is Peach? webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts We believe that knowledge transfer makes us better people. Telling stories, sharing experiences, and teaching others is what makes the human race great.

Poll Slide Do you feel that you have content ready to distribute? Yes No Not yet, but plan to have it soon

Today’s Objectives Identify your Knowledge Package your Knowledge Market your Knowledge

Continuing Education and Certificates ,[object Object]

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Driving registration to online and offline events is not for the faint of heart. There is a lot of pressure to perform and the counting begins soon after the first email is sent. “How are we doing with event registrations? How does that compare to last year? Better send out another email!” If this sounds familiar, then we have good news. You'll learn how two associations significantly increased registration and revenue with changes to their email event promotions. Walk away with: - Insight into an automated campaign strategy that drove more revenue – to the tune of a 313% increase. - Inspiration from the retail industry for an association event that accelerated event registration by 25%. - Fresh ideas to implement for your event promotions.

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Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep and too high. We’ve got good news. It doesn’t have to be all or nothing! Discussion topics include: • How to get started with relationship marketing. • Tracking and dividing your audience, from basic segmentation to defined personas. • The importance of relationship marketing to attract, engage, and nurture millennials.

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Subject line testing is the only way to stay in front of audience engagement. Check out the webinar where we share real examples of what worked and what didn’t based on results from over 5,000 different subject line tests. Now's your chance to get fresh ideas for your 2016 strategic test plan. During this webinar we'll walk through: • The top takeaways from over 80 million emails sent. • Recommendations for crafting effective subject lines. • How to utilize pre-header text to reinforce the subject line. • Strategies for putting together a subject line test plan.

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Build Profitable Online Learning for your Association...and Keep it Simple!

1. Welcome to Today’s Webinar! Build Profitable Online Learning for Your Small Staff Association... and Keep it Simple!

3. If you can hear me and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.

4. Welcome to Today’s Webinar! Build Profitable Online Learning for Your Small Staff Association... and Keep it Simple! #Informz

5. Our Presenters Jeanette Brown, MBA Marketing strategy manager Informz brown@informz.com 202-630-2644 ext 241 @emktg_guru

6. Our Presenters Dave Will chief executive peach peach new media dwill@peachnewmedia.com 770.805.6292 ext. 701 @peachdave

7. Who is Peach? webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts We believe that knowledge transfer makes us better people. Telling stories, sharing experiences, and teaching others is what makes the human race great.

8. Poll Slide Do you feel that you have content ready to distribute? Yes No Not yet, but plan to have it soon

9. Today’s Objectives Identify your Knowledge Package your Knowledge Market your Knowledge

10.

11. Package your Knowledge

12.

13. Webcast

14.

15.

16. Webinars

17. Webcasts

18. Teleconferences

19. Conferences

20. Podcasts

21.

22. Webcasts

23. Teleconferences

24.

25. Case Studies

26. Reports

27. Manuscripts

28. Chatter

29. Blogs

30. Forums

31. Twitter

32. Facebook

33. LinkedIn

34.

35. Bloggers

36. Affiliate associations

37.

38. Today’s Objectives Identify your Knowledge Package your Knowledge Market your Knowledge

39. Integration – AMS, Community, etc…

40.

41. Post-Webinar Evaluation

42. CE Certification Process

43. Quiz

44. Evaluation

45.

46. Small staff

47.

48. Pricing Tiers

49. Coupon Codes

50. Series Pricing

51. Season Pass

52. Bulk Subscription Pricing

53.

54. Choreography “Successful [online] meetings are also about other forms of collaboration and ensuring you get the right mix.” Source: James Murray – BusinessGreen Online Ed. Content

55. Knowledge Communities “Social Learning”

56. Content in Channels

57. Coffee House Model

58. Poll Slide Do you currently have an online learning program? Yes, and it’s awesome! Yes, but it needs help. No, but we want to make one ASAP. Not yet and not gonna happen soon.

59. Questions ????

60. Today’s Objectives Identify your Knowledge Package your Knowledge Market your Knowledge

61.

62. Power of Integration

63. Increase Conversions 30%

64. Increase Conversions How do you segment?

65. Increase Conversions Past Attendees Generation Clicked on a Certain Link

66. Segment

67. Segment

68. Segment

69. Segment

70. Segment

76. Number of Recipients Open Click-Thru Rate

77. Relevancy Rocks

78. Growing the Program

79. Relevancy Rocks

80. Questions? dwill@peachnewmedia.com brown@informz.com 770.805.6292 ext. 701 202-630-2644 ext 241 @peachdave @emktg_guru www.peachnewmedia.com/slm/ www.informz.com

81.

82. Member Engagement

83. Online Learning

84. Email Marketing

85. Social CRM

86.

87. Friday, July 22

88. Friday, July 29Where? bit.ly/associationtech