As a pharmaceutical company, Actelion has to abide by stringent regulations to remain compliant. Learn how Cloud Integration can be used in a pharmaceutical company to provide data quality and accessibility. In this session, you will learn: * How IT can be agile and responsive to the businesses with Cloud technology * Retaining control and maintaining data governance * How to achieve success with Veeva

1. Copyright © 2013 Actelion Pharmaceuticals Ltd
HYBRID INTEGRATION
John Zacharakis, Senior Data Architecture Manager
Actelion Pharmaceuticals US

2. © 2013 Actelion Pharmaceuticals Ltd
ABOUT ACTELION PHARMACEUTICALS
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 Swiss Pharmaceutical company founded in 1997 by former Roche executives
 Focuses in uncommon, terminal conditions with no existing effective treatments.
 Worldwide market leader in treatment of Pulmonary Arterial Hypertension (PAH)
 Often gains rapid approval by FDA and its counterparts in other countries because
no effective alternative treatments exist. However, accelerated approval comes with
heavier-than-usual oversight and regulation
 Currently operating in 36 countries
 Revenue in the $ Billions
 Publicly traded on European stock exchanges (but not in the US yet)
 On rapid growth path with a full pipeline in all evaluation stages
 Frequent new licensing from regulatory bodies worldwide

3. Information Management Landscape
• Huge Commercial Operations Aspect
• Patient Case Management
• Stringent Regulatory Compliance Requirements
• Medical Affairs Management
• Research and Development
• All in a rapidly changing market, and during rapid growth
The Challenge: Maintain momentum but don’t drop
any balls
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4. 4
Information Management Structure
Two-dimensional specialization
SFDC
Veeva
Sales
Siebel
Patient
CRM
Concur
Expense
Management
[…]
APPLICATION MANAGEMNT

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Information Management Structure
Two-dimensional specialization
SFDC
Veeva
Sales
Siebel
Patient
CRM
Concur
Expense
Management
[…]
Data Warehousing
Master Data Management
BI / Analytics
Compliance/ Vigilance
INFORMATIONMANAGEMENT
APPLICATION MANAGEMNT

6. The Place for Informatica
• Ability to serve both vertical (business function) and
horizontal (IM discipline) structures
• Best integration with Salesforce.com, our core application
• Flexible paradigm (Cloud / PowerCenter)
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7. • Applications Group
• Business Application Integration
• In/Out-bound Interfaces
• Information Management Group
• Cross-application Data Gathering / Mastering /
Warehousing / Curation
• Centralized Interface Management
• Hub-based Data Distribution
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Two-team structure
Using Informatica Cloud Security Management to Separate the Environments
How we did it

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Three General Classes, by Business Need
Interface Classification
Class A: Middleware Database Required for Centralization and Distribution

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Interface Classification
Three General Classes, by Business Need
Class B: Middleware Database Required, Plus Archiving / Audit Trail

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Interface Classification
Three General Classes, by Business Need
Class C: Application-to-Application Interfaces, No Need to “Land” Data In Between

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Informatica Cloud / PowerCenter Balance
Informatica Cloud PowerCenter
SalesForce.com replication Develop Any Required Business Logic
Database replication “Advanced” Transformations, as long as
they work on the cloud
Simple Data Set Transfers
Adapter-ready Applications (Siebel etc.)
Informatica Cloud is used for ALL production interfaces

12. © 2013 Actelion Pharmaceuticals Ltd
THANK YOU.
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