Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/2yM10l3. Scott Ford and Andrea Goulet discuss how communication and code are inextricably linked and share their top five tips with the audience so one can immediately improve communication and accelerate career. Filmed at qconnewyork.com. Scott Ford is founder & Chief Code Whisperer at Corgibytes. Andrea Goulet is the CEO & co-Founder at Corgibytes.

1. THE MARRIAGE OF
COMMUNICATION & CODE
@andreagoulet
BY ANDREA GOULET & M. SCOTT FORD
FOUNDERS, CORGIBYTES

2. InfoQ.com: News & Community Site
• 750,000 unique visitors/month
• Published in 4 languages (English, Chinese, Japanese and Brazilian
Portuguese)
• Post content from our QCon conferences
• News 15-20 / week
• Articles 3-4 / week
• Presentations (videos) 12-15 / week
• Interviews 2-3 / week
• Books 1 / month
Watch the video with slide
synchronization on InfoQ.com!
https://www.infoq.com/presentations/
communication-code-marriage

3. Presented at QCon New York
www.qconnewyork.com
Purpose of QCon
- to empower software development by facilitating the spread of
knowledge and innovation
Strategy
- practitioner-driven conference designed for YOU: influencers of
change and innovation in your teams
- speakers and topics driving the evolution and innovation
- connecting and catalyzing the influencers and innovators
Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide

4. @andreagoulet
We remodel
existing
software to
make it stable,
scalable, and
secure.
WHEN I
WAS
IN HIGH
SCHOOL….

5. @andreagoulet
We remodel
existing
software to
make it stable,
scalable, and
secure.
THERE
WAS
THIS GIRL…

6. @andreagoulet
A DECADE OR SO LATER…

7. @mscottford
I NEEDED MARKETING HELP

8. @andreagoulet
THEN I STUMBLED ON THIS BLOGGER…

9. @andreagoulet
SHE LOOKED FAMILIAR

10. @andreagoulet
AHA! I THOUGHT…

11. @andreagoulet
SOON AFTER, WE MET BY A POOL…

12. @andreagoulet
SHE HAD LOTS OF IDEAS…

13. @andreagoulet
BUT I COULDN’T HIRE HER.

14. @andreagoulet
SO I OFFERED HER 51%…

15. @andreagoulet
SHE SAID YES…

16. @andreagoulet
A FEW YEARS LATER, I ASKED
ANOTHER QUESTION…

17. @andreagoulet
SHE SAID YES AGAIN…

18. @andreagoulet
IT’S BEEN AN AMAZING
EXPERIENCE TO GROW
TOGETHER…

19. @andreagoulet
BUT OMG IT’S BEEN TOUGH TO
WORK TOGETHER SOMETIMES!

20. @andreagoulet
MARKETERS & DEVELOPERS
DON’T USUALLY GET ALONG…

21. @andreagoulet
SO WE WENT TO COUPLES
COUNSELING…

22. “I” STATEMENTS
@andreagoulet
COMMUNICATION FRAMEWORK #1

23. @andreagoulet@andreagoulet
HOW TO NOT
SOUND LIKE THIS GUY

24. @andreagoulet
I FEEL …
WHEN YOU…
BECAUSE…

25. @andreagoulet
THIS WORKS FOR CODE
REVIEWS TOO…

26. @andreagoulet
BEFORE

27. @andreagoulet
AFTER

28. LISTEN, VERIFY,
VALIDATE
@andreagoulet
COMMUNICATION FRAMEWORK #2

29. @andreagoulet
LISTEN VERIFY VALIDATE
put your feelings
on the shelf
don’t
interrupt
active
listening
upon
completion
anything
else?
after each
phrase
empathy
feelings
matter

30. SHAME VS. GUILT
@andreagoulet
COMMUNICATION FRAMEWORK #3

31. @andreagoulet
DR. BRENÉ BROWN

32. GUILT
@andreagoulet
SHAME
“I’M NOT GOOD ENOUGH. I’LL
NEVER LEARN HOW TO BE A
MARKETER/CODER.”
source: h*p://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592408419/
“THIS IS A SKILL. IT’S NEW
AND I’M FRUSTRATED. BUT
I CAN LEARN IT.”

33. @andreagoulet
Shame corrodes the very part of us that
believes we are capable of change.”
-DR. BRENÉ BROWN
Source: I Thought It Was Just Me: Women Reclaiming Power And Courage In a Culture of Shame

34. @andreagoulet
BLAME
DISCHARGING DISCOMFORT AND PAIN WE
FEEL FROM SHAME. IT HAS AN INVERSE
RELATIONSHIP WITH ACCOUNTABILITY.
source: h*p://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592408419/

35. @andreagoulet

36. YES, AND…
@andreagoulet
COMMUNICATION FRAMEWORK #4

37. @andreagoulet
YOU’LL BE SHOCKED HOW OFTEN YOU DO THIS
SHATTERING GLASS

38. @andreagoulet@andreagoulet

39. @andreagoulet
WELL, ACTUALLY @andreagoulet

40. @andreagoulet
WELL, ACTUALLY YES, AND @andreagoulet

41. @andreagoulet
RULES OF IMPROV
1. SAY YES
2. SAY YES, AND
3.MAKE STATEMENTS
4.THINK HAPPY ACCIDENTS

42. RADICAL CANDOR
@andreagoulet
COMMUNICATION FRAMEWORK #5

43. @andreagoulet
CARE PERSONALLY
CHALLENGE
DIRECTLY
Source: www.radicalcandor.com

44. @andreagoulet
CARE PERSONALLY
CHALLENGE
DIRECTLY
RUINOUS
EMPATHY
Source: www.radicalcandor.com

45. @andreagoulet
CARE PERSONALLY
CHALLENGE
DIRECTLY
MANIPULATIVE
INSINCERITY
RUINOUS
EMPATHY
Source: www.radicalcandor.com

46. @andreagoulet
CARE PERSONALLY
CHALLENGE
DIRECTLY
OBNOXIOUS
AGGRESSION
MANIPULATIVE
INSINCERITY
RUINOUS
EMPATHY
Source: www.radicalcandor.com

47. @andreagoulet
CARE PERSONALLY
CHALLENGE
DIRECTLY
RADICAL CANDOR
OBNOXIOUS
AGGRESSION
MANIPULATIVE
INSINCERITY
RUINOUS
EMPATHY
Source: www.radicalcandor.com

48. @andreagoulet
RADICAL CANDOR
Source: www.radicalcandor.com
HUMBLE HELPFUL IMMEDIATE
PRIVATE (CRITICISM)
DOESN’T PERSONALIZE
PUBLIC (PRAISE)

49. INCEPTION
INTERRUPTIONS
@andreagoulet
COMMUNICATION FRAMEWORK #6

50. @andreagoulet@andreagoulet

51. @andreagoulet@andreagoulet

52. COMMUNICATION
IS A SKILL
@andreagoulet

53. COMMUNICATION
IS A SKILL
@andreagoulet
YOU CAN LEARN.

54. COMMUNICATION
IS A SKILL
@andreagoulet
YOU CAN LEARN.
IF SCOTT CAN, YOU CAN TOO.

55. @andreagoulet

56. @andreagoulet
CONTACT INFO
@andreagoulet
@mscottford
@corgibytes
corgibytes.com
LegacyCode.Rocks

57. @andreagoulet
QUESTIONS?

58. Watch the video with slide
synchronization on InfoQ.com!
https://www.infoq.com/presentations/
communication-code-marriage