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InfoQ.com: News & Community Site
• 750,000 unique visitors/month
• Published in 4 languages (English, Chinese, Japanese and Brazilian
Portuguese)
• Post content from our QCon conferences
• News 15-20 / week
• Articles 3-4 / week
• Presentations (videos) 12-15 / week
• Interviews 2-3 / week
• Books 1 / month
Watch the video with slide
synchronization on InfoQ.com!
http://www.infoq.com/presentations
/development-deployment-
collaboration-etsy
Presented at QCon London
www.qconlondon.com
Purpose of QCon
- to empower software development by facilitating the spread of
knowledge and innovation
Strategy
- practitioner-driven conference designed for YOU: influencers of
change and innovation in your teams
- speakers and topics driving the evolution and innovation
- connecting and catalyzing the influencers and innovators
Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide
Development, Deployment
and Collaboration at Etsy
Daniel Schauenberg
dschauenberg@etsy.com
@mrtazz
@mrtazz
@mrtazz
@mrtazzItem by TheBackPackShoppe
http://www.flickr.com/photos/brianglanz/1095706242
avg 50 deploys/
day
avg n > m deploys/
day
How comfortable
are you deploying
a change right
now?
@mrtazzhttp://www.flickr.com/photos/renaissancechambara/2349811492
small change
Config
Flags
Item by RocajoStudio
“If this is your first
day at Etsy, you
deploy the site”
Developer VMs
@mrtazz
Developer VMs
• KVM
• Every engineer has one
• Fully Chef’d with the Etsy Stack
• Different sizes and Chef roles
Continuous
Integration
@mrtazz
Continuous Integration
• Run set of tests before each deploy
• Full QA suite
• Princess/Production smoker tests
• Try (yup, there is one)
http://www.flickr.com/photos/egfocus/6962179321
@mrtazz
The Bobs
• LXC virtualized hosts
• 14/physical hosts
• Spread over 3 SSDs
• Most of them attached to try
Item by decomodwalls
Deployinator
@mrtazz
Deployinator
• 2 Buttons, no ambiguity
• Overview of current state of deploy
• Links to Logwatcher and Dashboards
• Easy to add stacks for new tools to deploy
http://www.flickr.com/photos/jbgeronimi/6363087361
Monitoring
@mrtazz
shouldigraphit.com
@mrtazz
Monitoring
• Devs do their feature monitoring
• Everybody can access all the graphs
• Dashboard All The Things!
• Stream All The Logs!
On Call
If you are writing
code, you are
on-call
@mrtazz
On-Call Schedules
• ops on-call
• dev on-call
• payments on-call
• support on-call
@mrtazz
Dev On-Call
• Scheduled for 6 months
• On-call roughly every 4 weeks for 1 week
• L1 and L2 escalations
• L1 if it’s your first time
Incident Response
@mrtazz
Incident Response
• “This graph looks funny”
• “Hey I just got paged for elevated error rate
after deploys”
• “Supergrep is going crazy!!”
#warroom
@mrtazz
#warroom
• only outage related conversations
• coordinate investigation, communication,
countermeasures and monitoring
• good place to lurk for new engineers
Post Mortems
blameless
Everybody’s invited
Learning Opportunity
Summary
@mrtazz
Summary
• These are things that work for *us*
• Culture is an on-going effort
• Share everything
• Encourage learning/teaching
@mrtazz
Summary
• Lunch ’n learns
• DC visits
• On-call for a day
• Bootcamps/Senior rotations
codeascraft.com	

etsy.com/codeascraft/talks	

etsy.github.com	

etsy.com/careers
Questions?
Development,
Deployment and
Collaboration at Etsy
Daniel Schauenberg
dschauenberg@etsy.com
Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/development
-deployment-collaboration-etsy

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Development, Deployment & Collaboration at Etsy