IDW Keynote Presentation: The Case for the Customer Experience with Brandon Schauer
Whether we talk about greeting cards, mobile apps, or vacation get-aways, the experience is the product. From the perspective of customers, everything that goes into making up that experience — technology, materials, service support, or a supply chain — simply becomes the magic behind the experience. Many of the biggest trends and fastest-growing players customer experiences are content-focused. But what's categorically new is how the content shapes and is shaped by the experiences of customers. Laying out the case, you'll take away 1) A new perspective and new tools for seeing and evolving the customer experience; 2) The qualities of great human experiences and the content that drives them; and 3) A simple case and plan for changing the experience to bring your content to life. This presentation was given at Information Development World on October 1, 2015.
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IDW Keynote Presentation: The Case for the Customer Experience with Brandon Schauer
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