The concept of governance has a negative stigma for some. Governing is often cited as something that stifles creativity. But, that’s not true. There are lots of creative collaboration models digital teams can learn from. Using case studies and best practices, you can learn how to design a digital team (structure, roles, and responsibilities0; clarify decision-making for digital strategy, policy, and standards, and sell digital governance and get buy-in with executives. This presentation was given at Information Development World on May 16, 2017 http://www.informationdevelopmentworld.com

1. HERDING CATS:
HOW TO MASTER CONTENT
GOVERNANCE

2. Fellow
Herders:
Let’s explore how to
take control of your
content and manage
it post-launch

3. Culling the
Herd:
Content
governance
provides a
framework for
content
decisions,
roles, and
responsibilities

4. CONTENT PEOPLE

5. Team Roles Policies Content Creation
Assignment
and
distribution
The
overall
vision
DO’s and DON’Ts:
online behavior,
experience, and
interactions across
channels
Culture / flavor of what
will be created;
who will support your
digital presence

6. CONTENT MATURITY MODEL
Ad hoc Basic Organized Managed Optimized
Lack of
uniformity
Some content
support in place
Staff committed
to standards
and strong
leadership
dedication
Leadership may
change without
losing standards
Consumer
needs are #1
Promote value
of quality
content
throughout the
team and
departments
Common
standards
discussed
Buy-in to
implement
standards
Commitment to
high-quality
practices even
under time
constraints
Increase
knowledge of
customer base
Focus on
repeatable,
scalable
processes

7. CONTENT ROLES ARE
CROSS-FUNCTIONAL
Think outside of
the content team
What other
departments or
functions are
needed?

8. STREAMLINED DIGITAL DEVELOPMENT
RESEARCH
CREATE
DISTRIBUTE
MEASURE
FEEDBACK
LOOP
OBJECTIVES
&
STRATEGIES

9. QUESTIONS?
SUZANNE BARAN
baraness75@icloud.com
http://www.content-
empress.com
✓ Content architecture and
migration services (CMS | DAM)
✓ Content Strategy services
✓ Content Marketing
✓ Organic & paid search
✓ Copywriting
✓ Content governance