Your company is a tech company whether you work in transportation, finance or entertainment. Do you deposit checks with your phone, use Uber for a ride or Netflix to stream a TV show? There is a reason that JPMorgan has more programmers than Microsoft – because all of the above has been done with software developed at supersonic-like speeds. Speeds that are necessary in today's application economy where your customers expect instant gratification in this new world.
The question is, are you able to understand what your current or potential customers are experiencing? How fast can you collect, analyze and disseminate that critical data across the enterprise for resolution? At CA Technologies, we developed a platform to revolutionize how technical content is authored and developed – what we call DocOps. With analytics including machine learning, we can see where our customers or even potential customers are coming from, going to or what answers they are struggling to find. Data is then fed back to developers, product management, marketing, education or support so we can quickly take action to improve the experience.
This presentation was given at Information Development World on October 1, 2015.
3. Today, Every Company
is a Software Company.
Are You?
In 2014, CEOs must focus on leading their
organizations to think like and become more like
“tech” companies, because within a few years,
digital business capabilities will dominate every
industry. Urgent action is needed because first-
mover advantage is common in digital business, and
fast followers must be very fast.
Gartner; “CEOResolutionsfor 2014—TimetoAct onDigital
Business”; Mark Raskino; March 5,2014