Daniel Lemin, Author & Marketing Advisor In this talk, speaker and digital marketing advisor Daniel Lemin explores how consumer psychology can help you garner the reviews your brand deserves simply by focusing on the few things that matter most to consumers, and asking them the right questions. The answer is really quite simple, and when you discover why you'll be filled with energy to put it to use in your business.

1. Daniel Lemin
Author & Marketing Advisor
FIRE UP YOUR FANS

2. We trade on one of
two things:

3. Price.

4. And what people say about
our brands, mostly online.

5. We have a real problem,
though, and that’s trust.

7. •Business
•Media
•Government
•NGOs

8. For the first time in its 17 year
history, trust in all four of
those institutions declined.

9. And the dissonance shows.
80 percent of companies say
they offer great service.
Jay Baer, Hug Your Haters

10. Only 8 percent of
customers agree.
Jay Baer, Hug Your Haters

11. But 88% of people read
online reviews when they
make a purchase.

12. 74% say personal experience
is the most reliable form of
information.

13. Fire Up Your Fans.

14. Most people can only
remember three things.

15. Quality. (70%)
Value. (67%)
Service. (41%)

17. “This place is the best. Their whole staff is
friendly, they don't over charge, and they are
probably one of the only heating and cooling
companies that are responsive. Best in
chicagoland hands down.”

18. “This place is the best. Their whole staff is
friendly, they don't over charge, and they are
probably one of the only heating and cooling
companies that are responsive. Best in
chicagoland hands down.”
Service

19. “This place is the best. Their whole staff is
friendly, they don't over charge, and they
are probably one of the only heating and
cooling companies that are responsive. Best
in chicagoland hands down.”
Value

20. “This place is the best. Their whole staff is
friendly, they don't over charge, and they are
probably one of the only heating and cooling
companies that are responsive. Best in
chicagoland hands down.”
Quality

22. Service
“Their whole staff is friendly”

23. Value
“They don’t overcharge”

24. Quality
“Best in chicagoland hands down”

25. “Thank you for your business.
We’d love your feedback on our
service, value and quality.”

26. Know your three things

27. Know your three things
See where customers are talking about you

28. Know your three things
See where customers are talking about you
Put the ask in the right context

29. TEXT DANIEL TO 66866