Michele Aymold Director Of Marketing G2 Crowd Brad Sanzenbacher Senior Corporate Communications Manager Wrike

1. Michele Aymold, Director of Marketing, G2 Crowd
Brad Sanzenbacher, Senior Corporate Communications Manager, Wrike
3 Ways to Use Customer Voice In Your Next
B2B Campaign

5. 5
EMBRACE
TRANSPARENCY
ü Have a review strategy
ü Empower customers to speak about you
ü Participate in the customer community

6. How Wrike Uses Customer Voice
USE AN IMAGE,
ICON(s), ANIMATED
GIF, VIDEO

7. 7
REAL-TIME
FEEDBACK
ü Understand what is happening across all
users and customers; not just your best
ü Share across teams

8. How G2 Crowd Uses Customer Voice
USE AN IMAGE,
ICON(s), ANIMATED
GIF, VIDEO

9. 9
MAINTAIN
CUSTOMER LOYALTY
ü Early feedback
ü Insight into market, product and
vendor trends
ü Overall Sentiment

10. How Other Brands Use Customer Voice
USE AN IMAGE,
ICON(s), ANIMATED
GIF, VIDEO

11. 3 Key Take Aways
• Embrace Transparency
• Let your customers tell the story
• Use Real-Time Feedback
• Show you’re listening
• Maintain Customer Loyalty
• Use testimonials at every stage

12. Contact Us
G2 Crowd
Michele Aymold
@micheleaymold
Wrike
Brad Sanzenbacher
@SiliconSanz