The document provides guidance on how to write an effective business case, including outlining the key elements and typical structure. An effective business case justifies why a project should be undertaken, why the business should invest in it, and why it represents a worthwhile investment. The typical structure includes sections on the problem or opportunity, possible solutions, recommendations, and an implementation plan.

1. How To Write A Business Case
A business case is a proposal for an internal project. It’s a written
argument to persuade the decision maker to green light a project.
Business Communication Skills.
Infinite Possibilities. Endless Opportunities.

2. Elements Of A Good Business Case
What Makes A Good
Business Case?
An effective business case
justifies:
 Why a project should be
undertaken
 Why the business should
invest in it
 Why it represents a
worthwhile investment
Structuring A Business
Case
The structure will vary
depending on its subject and
the nature of your business.
Generally, there are four parts
to a business case…

3. 1. The Problem Or Opportunity
Clearly state the current
situation and its impact on
the business.
It could be any issue in the
business including missed
opportunities, market
performance, consumer
responsiveness or
inefficiencies throughout
the business.

4. 2. Possible Solutions
Every problem has multiple
solutions. Your purpose for
this section is to show why
your project is the best
solution for the problem.
Explore each of the
options available including
the risks, issues and
financial effects on the
business.

5. 3. Recommendations
To select your
recommended solution,
define a set of criteria to
assess each solution.
The criteria should relate to
the benefits, costs,
feasibility and risk level of
each solution.

6. 4. Implementation Plan
Describe the details of the
project, what resources will
be needed, project
budget, timeline and
measurable goals.
Finally, including an
executive summary will
allow the decision maker
to quickly see the benefits
of your project for the
business.

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