1. Clay Walker Charity Classic at Pebble Beach
Gift Bag Deck
Friday, June 29-Monday, July 2, 2012

2. Clay Walker Charity Classic
Dear Business Owner,
Enjoy all the benefits of branding your company with the celebrity, corporate and high networth
participants at the Clay Walker Charity Classic at the World Renowned Pebble Beach! This is a
great opportunity to showcase your products and be part of a first class event.
Having your products in our exclusive gift bags, will generate media buzz and add instant value
and credibility. Our staff works tirelessly to ensure guests leave the event buzzing about the gift
bags and will assist in branding your company by placing your products directly in the hands of
these high profile participants.
This year, take advantage of free publicity and no cost advertising to participate in this exclusive
event. All products or gift bag confirmations must be received by May 18, 2012 for inclusion.
Thank you for your participation.
MJ Pedone
Indra Public Relations
Publicist & CEO
521 Fifth Avenue Suite 1700
New York, NY 10175
O: (212) 292-4555 F: (866)668-9106
MJ@indrapr.com

3. Clay Walker Charity Classic
About Clay Walker
Certain artists just seem to have an innate sense of what it takes to please an audience. Clay Walker is one of those
artists. Whether on stage or in the recording studio, Walker never gives less than a hundred percent and it's that kind of
dedicated work ethic combined with God-given talent that have made him one of the most successful multi-platinum
country artists of the past decade.
He first topped the Billboard country singles chart in 1993 with "What's It to You" and followed with his second
consecutive No. 1 hit, "Live Until I Die." Since then, Walker placed 31 titles on Billboard's singles chart including such
additional chart toppers as "Dreaming with my Eyes Open," "If I Could Make Living," "This Woman and This Man" and
"Rumor Has It." (The latter two songs each spent two weeks at the summit.) He enjoys his success and has
consistently been one of the busiest artists on the road. He's scored four platinum-selling albums, signifying sales of a
million units, and two gold albums, discs that sold over 500,0000 units.
Clay Walker is a bundle of positive energy exploding in a multitude of directions – he is in Houston training for a cutting
horse competition, on his ranch reading bedtime stories to his daughters and in a concert hall performing for his fans.
The last thing Clay has time to do is get depressed about having Multiple Sclerosis (MS). Since 1996, he has had
frequent reminders that he was a little different – a laziness in his right leg, tingling in his right hand and exhaustion
when he wished he could do one more thing. Rather than dwell on what he couldn't do, he chose to focus on getting the
most out of everything he still has.
"I just feel so grateful I can do things like play the guitar, dance and sign autographs. I think
I appreciate every show more than I used to because I know it could all be taken from me. I
don't want to waste even one day.”

4. Clay Walker Charity Classic
Band Against MS, Inc. is a 501 (c) (3), or not-for-profit, public charity committed to providing educational
information and funding programs researching a cure for Multiple Sclerosis. Nationally acclaimed recording
artist Clay Walker established BAMS in February 2003 because he wanted to help others living with the
same disease he has battled since 1996.
Clay's diagnosis with relapsing-remitting Multiple Sclerosis (RRMS), came at a pivotal time in his life. In
1996 at the age of 26, he had recently finished his fourth album, his career in country music was exploding
and his oldest daughter had just been born. The last thing he expected was the tingling and numbness on
his right side and facial spasms that hit while he was on tour. After a battery of tests, he was diagnosed with
RRMS.
"Being diagnosed with MS hasn't been easy," said Clay. I choose to view it as a 'bump in the road' rather
than a detour, because I have been blessed to still be able to do the things I love. I know not everyone who
is diagnosed with MS is that lucky. I want to help them by providing both a resource for information about
MS and to take a leadership position in the fight to find a cure for this disease. The Band Against MS
Foundation is an extension of those goals."

5. Clay Walker on The Bachelor
http://youtu.be/2aHvpX8iS2w

6. Clay Walker Charity Classic
The CELEBRITY INFLUENCE
Reports reveal that the buying power totals more than $500 billion. It
is what the celebrities eat, wear, drink, drive and say that
influences what consumers will buy.

7. Clay Walker Charity Classic
Opportunity:
Multi-Platinum Country Music Superstar Clay Walker, co-hosts the 5th annual
Clay Walker Charity Classic with Pebble Beach Resorts, which features other
well known celebrities coming together to benefit Walker’s charity, Band Against
MS (BAMS).
We are pleased to announce the following marketing opportunities for your
company to reach these elite group of high profile participants.
Benefits:
Trend-setting celebrities want to find new and exciting things to either wear or
use daily.
This is a rare opportunity to have top talent EXPERIENCE your product …not
simply hear or read about it.
Enhanced company perception by celebrities as well as public since gift bag
items are carefully chosen.
Valuable editorial angle that can be pitched to your media contacts.
Specifics:
Dates: Friday, June 29-Monday, July 2, 2012
Location: Pebble Beach Resorts
Pebble Beach, CA

8. Clay Walker Charity Classic
Invited Celebrities include:
Andy Garcia Herm Edwards Michael Bolton
Anthony Anderson Huey Lewis Oliver Hudson
Bill Murray Jackie Flynn Ray Romano
Chris Berman Jeffrey Donovan Tim Tebow
Chris O’Donnell Justin Timberlake Toby Mac
Cliff Robinson Kelly Slater Tom Brady
Don Cheadle Kenny G Tom Dreesen
Eric Close Kirk Russell Tony Romo
George Lopez Lucas Black John Starks
Harris Barton Matt Cain

9. Clay Walker Charity Classic
GIFT BAGS
This is an exciting platform for your company to be involved in.
Gift the biggest names in the entertainment industry and
create a visibility factor with celebrities.
Sponsorship Costs: $0
Quantity: 140 gift bag items*
*No gift certificates

10. Clay Walker Charity Classic
Product Donation Form
Name of Business/Organization/Individual that is Donating:
_________________________________________________________________________
Item: _______________________________________________________________________
Contact Name: _______________________________________________________________
Address: ___________________________________________________________________
City/State/Zip: ______________________________________________________________
Phone: _______________________ Email: ___________________________________
Authorizing Signature: ________________________________________________________
_
Donation Solicited By: ______________________________________________________
Please write your name as you would like it to appear in our thank you listing:
______________________________________________________________________________
Please write a detailed description of the item(s) below, as this information will be used for the signage
material. You may also forward and/or enclose additional information.
Please return this completed form and attach logo Email: mj@indrapr.com Fax: (866)668-9106
Please deliver donated items to: Indra Public Relations
521 Fifth Avenue Suite 1700
New York, NY 10175
Attn: Media Department

11. Clay Walker Charity Classic
521 Fifth Avenue Suite 1700, New York, NY 10175 212.292.4555
www.indrapr.com
MJ Pedone
mj@indrapr.com
O: (212) 292-4555
C: (917) 319-9600
F: (866) 668-9106