Karen Schenk shares at Indigitous Waterloo

1. STOP TALKING!
Listen and set the stage for conversations about God
Wednesday, November 6, 13

2. 2.7 Billion People Online by end of 2013
5 Billion Mobile Phones by 2017
Wednesday, November 6, 13

3. COMMUNICATE AS A
LISTENER
Create content that generates a buzz
Think of social media as an ongoing conversation
Include thoughtful questions
Shorter and punchier is better
Wednesday, November 6, 13

4. COMMUNICATE AS A
LISTENER
Pay close attention to the audience
Use multiple methods of delivery
Tell a story
Wednesday, November 6, 13

5. USE PASSION TOPICS
Tackle tough and controversial issues
Stimulate emotion and engagement
Be bold, direct, “tolerant”, diplomatic
and sensitive
Wednesday, November 6, 13

6. COMPELLING LIFE ISSUES
Controversial: racism, sexuality, spirituality, integrity, ethics, religion,
tolerance, & politics.
Significance: wealth, poverty, humanitarian, success, position, power,
compassion, empathy, self expression, dynamic uniqueness, cutting edge
Relationships: family , love, sex, family, friends, casual relationships,
likability, acceptance, tolerance
Purpose: make an impact, execute social change, spirituality, satisfaction,
destiny,
Wednesday, November 6, 13

7. ELICIT A RESPONSE
Create content that begs a response
Write for individuals
Be authentic
Share stories
Wednesday, November 6, 13

8. ELICIT A RESPONSE
Provide a variety of engagement opportunities.
Make it easy for people to reply:
- Encourage comments
- Ask for feedback or reply
- Ask for prayer requests
- Connect these responses to mentoring
- The more immediately you reply, the more likely you are to
start a conversation
- Create a safe environment
Wednesday, November 6, 13

9. SHARE CHRIST
Respond as quickly as possible to start a conversation
Engage with them on the issue they responded to
Pray for them
Ask them if they know God in a personal way
Share how they can know Christ
Teach them how to share their faith
Then...multiplication happens
Wednesday, November 6, 13

10. Wednesday, November 6, 13