1. Stand Up For The North East
Team Members:
Souradip
Ghosh
Samarth
Mahajan
Nagoji
Srichandana
Nilanjana
Bhattacharya
Jagdish
Chelani
SUBMISSION FOR MANTHAN 2013
THE SUNRISE STATES
Realizing the growth potential of North-East

2. Better
Governance
Improved
Infrastructure
Influx of
Industry
Unbiased and
increased
media
exposure
Rise of
the NE
States
Guiding Principle:
Money and power are able to filter out the news fit to print- “Manufacturing Consent” , Herman and Noam Chomsky
Our Approach:
1. Generation of a positive image for the Northeast
2. Addressing insurgency and political strife in the region.
3. Developing infrastructure for internal connectivity, improving mobility
4. Encouragement of strategic investment by industries by state agencies
Sunrise States: Problem Definition and Approach
Our Solution: The “I4NE” Model – Stand up for the North East
1. Institutions: Focus on government offices
2. Infrastructure: Road network, improvement in land acquisition procedure
3. Industry: Focus on tourism, handicrafts and indigenous drugs
4. Information: Focus on the Northeast in movies, documentaries and
television, creating an unbiased image
I4NE

3. • Problems of the East West Corridor –
• Multiple delays due to problems like land
acquisition, utility shifting, statutory clearance
and insurgency
•201 out of 232 km that remain untouched
belongs to West Bengal, primarily due to land
acquisition issues
•Outdated land acquisition law (1894)
No road network connecting capitals and major
border cities of the Northeastern states
hampering industrial influx
•Inefficient ADCs due to lack of
smooth cash flow from State Govt.
•Lack of planning in functions-
Administrative failure of ADCs
•Lacunae in representation of local
communities in ADCs
•Emergence of parallel councils due to
demographic shift
•Concentration of social power
•Duplication of activities between ADC
and State Government leading to
confusion and lack of accountability
•Social impact of the Armed Forces
Special Protection Act (AFSPA)
•Unrest over violation of Human Rights
•Heightened fear of violence
•Lack of understanding about Northeast among
reporters and sparse representation among the
national media
•Limited opportunities to take up mass
media/journalism related courses in NE
•Lack of information regarding the culture and life
of the Northeast
•On TV: “North East India Round Up” is shown on
DD National with timings: Sunday 7:30 am,
Monday 4:00 am – poor TRPs
•87% working professionals can't name all the
states of North East India while 91% have no
• knowledge about Northeast Industrial Policy
•Per capita GDP in India: INR 61,564
•Per capita income in the Northeast: INR
48154
•The Northeast region attracts 0.3% of
international tourists who visit India and
0.9% of domestic tourist numbers.
•Major sources of income in Northeast: 70%
depend on cultivation for sustenance.
Average for rest of the country is 52%
•Lack of mechanisation, fertilisers - Absence
of capital investment
•Extraction of herbs from wild by
pharmaceutical industries- No
systematic cultivation.
•Species wiped out and intellectual
theft.
Industry Information
InfrastructureInstitutions
Issues

4. Setting up Guiding Committee for
mediation between State Govt. and
ADCs and monitoring of ADCs
Segregation of DRDA
and ADC activities
Introduction of Panchayati Raj
Institutions to model villages,
empowering masses
• Re-identifying autonomous regions and restructuring of governing bodies every 20 years based on demographic shift.
• Cultural training and sensitization of nominated members of Guiding Committee and ADCs
ADC –
Autonomous
District
Councils
DRDA –
District Rural
Development
Agency
PRI –
Panchayati
Raj
Institutions
Institution: Revamping the Sixth Schedule

5. Composition of Guiding Committee
1. Governor is ex-officio chairperson
2. 1 member per 20 ADC members
3. Nominated by Governor
4. State Service Officers, Eminent members of society, Ex-
servicemen in ratio 2:2:1
Functions
1.Convergence of state’s rural development policies and ADC
initiatives
2. To develop a reporting mechanism to evaluate ADCs
3. To ensure proper fund division between DRDA and ADC
Composition of new ADCs
1. 1 ADC member from each block divided on the basis of
population
2. 1 ADC member per 20,000 people
3. About 4000 ADC members needed in the 7 states
IMPACT: Professional governance directed towards inclusive and sustainable development
reducing public discontent, phasing out of AFSPA
Financial Model
(Guiding Committee/state/year)
Salaries: Rs. (25*60000*12) = Rs. 1.8 crore
Set Up Cost (includes establishment cost of office
and communication channels) = Rs. 2 crore
Maintenance Cost (includes staff and general
amenities expenses) = Rs. 1 crore
Annual cost ~ Rs. 5 crores
To be borne by State Government
Risks
•Corruption due to power being vested in
large no. of people
•Opposition from existing governance bodies
to change
Back Up Plans
•Eminent members from the society in
Guiding Committee to ensure accountability
of ADCs and PRIs to stand as example for
state as well
•Centre should push choices that are focused
towards development rather than vested
political interests

6. Impact
•Instead of taking the average of last three years’ market prices, the farmer decides the value of his own
land
•Freedom to choose price or continue farming
•Continued earning from land in form of livelihood compensation
•Elimination of delays due to land acquisition issues
Infrastructure : CFS Model for Land Acquisition
• Transfer price determined by a land auction, not at state’s discretion
C
No coercion but consent
• Displaced farmer can choose to be paid in cash or land
F
No force but friendship
• Livelihood Compensation per year = Crop productivity of land X Area of
land holding X Time
S
Not only sympathy but support
Algorithm for transfer of land from owner to the state
Risks
•Farmers set the true value of land as higher than
the cap value set by the state.
•Refuse to relocate.
Back Up Plan
In cases where PPP projects are involved or acquisition is taking place
for private companies, the proposal requires the consent of no less
than 70 per cent and 80 per cent respectively (in both cases) of those
whose land is sought to be acquired.

7. Seven Sisters Corridor to link all seven NE state capitals and the border points with Bhutan, Bangladesh and Myanmar
A. The Northern Fork
Beyond Guwahati (Assam), East-West Corridor can be extended to Nagaon (Assam) from where the NH 37 and NH 52A can connect to
Arunachal Pradesh’s capital, Itanagar, and thereon to the planned Trans-Arunachal Highway onto Tawang (Arunachal Pradesh) which is the
border point with Bhutan.
B. The Southern Fork
The south-west fork can connect Tripura’s capital Agartala through NH 44 and thereon to Akhaura (Tripura) which is the ‘Ashuganj Port’
border point withBangladesh, and to Sabroom (Tripura) which is the ‘Chittagong Port’ border point with Bangladesh. The south-west fork
can connect Mizoram’s capital Aizawl, and further fork out connecting Zawkhathar (Mizoram) border point with Myanmar in the east and
Lawngtlai (Mizoram) where the Kaladan multimodal project begins.
C. The Eastern Fork
EW Corridor that ends in Silchar (Assam) can be developed to connect to Manipur’s capital Imphal and thereon to Moreh (Manipur) which is
the ‘Friendship Road’ border point with Myanmar. Similarly, up north, NH 36 can be developed to connect Nagaland’s capital Kohima, and
thereon to Avakhung (Nagaland) which is being developed as a border point with Myanmar.
D. The Western Fork
The NH 40 from Guwahati (Assam) can be developed to
include Shillong, and thereon to Dawki (Meghalaya)
which is already being developed as an Integrated Check
Point for the Sylhet border point with Bangladesh. The
EW corridor must be extended to include Dhubri (Assam)
where two border points with Bangladesh, Mankachar
and Golakganj, are being developed by Government of
Assam as border points with Bangladesh.
Benefits:
•New trade routes open which can be extended to
become cross border trade links
•Spur local development through small scale industries
and local entrepreneurs
•Influx of industry due to better connectivity which has
been a problem in the past when companies like TCS,
Reliance have shown willingness to set up campus in NE

8. The Indian central government has a number of schemes under which funding is available for the development of the North East.
Central Government Plans Outlays(Rs. Crores)
MDoNER Budget 2011-12 1,550
Total Central Grant & Aid 2010-11 13,000
Special Central Assistance (All special category states) - 2011-12 8,000
Annual Total 22,550
•Sharing the cost between Government, PPPs (e.g.. The Infrastructure Leasing and Financing Services (IL&FS) and Tata
Group that have worked in the region), Private enterprises (e.g.. Future Group’s announcement to build a food park in Bhagalpur and
Mahindra funded World City in Jaipur) and multilateral agencies (e.g.. Asian Development Bank (ADB)-funded North Eastern States Roads
(NESR) Investment Programme) with a ratio of 60%, 20%, 10% and 10% respectively.
•Share of the government divided between the Centre and the State (90:10 ratio)
Financial Impact of the SSC:
•Official trade between Tripura and Bangladesh, through the border point of Akhaura, has grown from Rs. 40 Crores ($9 million) in
2006-07 to Rs. 75 Crores ($ 17 million) in 2010-11
•Expected to touch Rs. 100 Crores ($ 22 million) by 2011-12
•Informal trade of the border point of Moreh (Manipur) with Myanmar is close to Rs. 2000 Crores ($447 million).
By connecting all the 7 border points with Myanmar, Bangladesh and Bhutan to the state capital and the NE region at large, the SSC can
replicate the same trade value at all points.
The SSC infrastructure will spur economic activity along the corridor, outside of the state capitals in Tier 3 or Tier 4 towns, ushering in
small and medium enterprises in the region.
The SSC will help create opportunities in supporting businesses even as the corridor is being built – such as construction, hotels, real
estate, auto services, telecom, tech, financial services, petrol pumps, housing, consumer
products, etc.
Funding the Corridor: The table illustrates the cost of different parts of the corridor on the basis of comparison listed by the side.
Item Cost (Rs Crores) Comparative Basis
Project Preparation 440 Allocation for Project Development for DMIC
Roads 3,680 Allocation for Special Accelerated Road
Development Program-NE
Total 4120

9. Looking East : A Ministry of Tourism, Govt. of India initiative to generate
revenue from tourism
WHY?
ECOTOURISM
• One of the world’s biodiversity hotspots
• 66% land is forest cover
• Major river routes (Brahmaputra, Barak and their tributaries has a combined navigable length of around 1,000 km.
CULTURAL TOURISM
• 200 out of 653 Indian tribes reside in NER, 1/3rd of Indias tribal population
• Ethnic heritage vastly different from mainland India – unexplored cultural dimensions like festivals, art forms and cuisine offer novel
avenues for revenue generation
• India’s bamboo market expected to grow to 5.5 billion USD by 2015, the UN’s Industrial Development Organisation estimates the
NE’s bamboo production to grow up to 1.25 billion USD in the same period. Potential trade opportunities for bamboo products
(handicrafts)
• 22 per cent of the total handicraft artisans in India are from the NER – availability of skilled labour.
PROPOSALS:
ECO TOURISM
• Interaction with wildlife– Show and Tell, Elephant Rides, Night Safaris
• Forests and Mountains – Setting up campsites, Development of hiking and trekking trails
• Rivers and waterfalls – River tourism companies for river cruises and rafting
• Funds to the tune of INR 5 crore per wildlife sanctuary in addition to MoEF funds guaranteed under Wildlife (Sanctuaries) Act, 1972
CULTURAL TOURISM
• Setting up permanent cultural centres, in New Delhi, Kolkata, Mumbai and Chennai during Stage I
• Expand to Tier II cities like Chandigarh, Bangalore, Pune etc.
• Dedicated galleries, with purchasable handicraft, centralized tour packages; from each state
• Restaurant serving NE cuisine and spices
• Countrywide celebration of signature festivals of North-Eastern states at cultural centres – Eg. Bihu, Losar, Nongkrem etc. Special
centralised tourist packages during festivals
• Initial investment of INR 3-5 crore at each centre. Maintenance costs incurred will be addressed by revenues generated at centres
RISKS:
Cultural Centres do not manage to break even and generate profits. However, the cultural centres seek to popularise tourism to the
Northeast. Thus, revenues earned by other stakeholders such as railways, airlines, tourism agencies and small businesses etc. will add to
state GDP.

10. SOLUTIONS:
• Guaranteed employment to a certain proportion of local
residents depending on type of skills
• Patents will guarantee royalty to local communities
• Tax benefits specifically to the healthcare sector
• Extend research activities to medical research in other regions in
India
RISKS:
• Opposition to setting up of pharmaceutical industry
• Opposition from other industry sectors to tax benefits to
pharmaceuticals
• Lack of adequate manpower and funds for research
PROPOSALS:
• RESEARCH
• Initiating Drug based research at Regional Medical Research Centre, Dibrugarh as opposed to current disease based research
• Setting up Patent Offices in coordination with the Autonomous District Councils to issue patents for indigenous medicinal
species to tribal communities
• State departments of Environment and Forestry distribute written references for ex-situ cultivation of medicinal herbs
Reference: "Krishi Darshan, Prasar Bharti
• Extending tax benefits to the pharmaceutical industry under the North East Industrial and Investment Promotion Policy 2007.
• MANUFACTURING
• Incentive to manufacturing by pharmaceuticals: Income tax exemption for five years for the new industrial units set up in the
region (NEIIPP, 2007)
• Land acquisition of wastelands for development of manufacturing sites through the CFS principle explained in Slide No. 5
• Approval of drugs sourced from medicinal herbs in the Northeast by the Medical Council of India
WHY?
• Home to huge variety of medicinal herbs
• Wide demand from pharmaceutical companies
• Need to overcome current domination of the drug market by foreign
pharmaceutical companies
• Revenue in the Indian medicine market is around US$19.22 billion by 2012.
• Availability of educated labour employable in industry
Herb Cure for
Shatavari (Tropical): Arthritis
Dadmardan(Tropical): Skin ointment
Manjistha(Temperate): Joint pain
Chiraita (Alpine): Malaria
Tagar (Temperate): Cardiac trouble
Lassun (daily use): Respiratory, joint pain
Industry - A New Pharmaceutical Powerhouse: Developing Ethno medicine

11. Risks:
Insufficient funds collected
Filming and editing delays
INFORMATION
Crowdfunded documentaries
“56.3% wants government to run mass awareness drive nationwide to educate people on NE”
Setting up crowdfunding platform initiated by Ministry of Tourism
Budget ~ 2 crores for 4 episode documentary (Comparison with BBC/Discovery Channel Documentary Budgets)
Content: History, festivals, culture, wildlife, nature, insurgency, personal success stories
Collaboration with Discovery/BBC/National Geographic for television
Special screening at educational institutions
Back Ups:
Sponsorship from NFDC
Ministry backed fast tracking of sanctions and security approvals
Media/Journalism Schools
To initiate indigenous reporting of the communities, the locals need to become well versed in the field of media and journalism
Can be diploma level courses instead of being degree level courses in state universities
Risks:
Locals don’t show interest in enrolling at the colleges
Scarce and biased reporting due to economic
indifference
Back Ups:
Target students from all over the country
Economic policies to improve infrastructure, trade and industry
North East India on TV
Shift DD National show timings to evening TV slots - 5 pm to 9 pm , ensuring bigger audience
Incentive scheme, in form of advertisement subsidy, for news channels which decide to air programs on NE India
Risks:
TV shows on NE may eat up TRP of popular shows
The incentive scheme may be a burden on the already
abysmal Prasar Bharti exchequer.
Back Ups:
Replace the program which has the lowest TRP in the slot
Investment from tourism sites and companies like yatra.com,
cleartrip.com, BBC etc.

12. • Indias North East: Diversifying Growth Opportunities, Indian Chamber of Commerce and PricewaterHouse Coopers
• North East Council – Initiatives for balanced development of Northeastern region, Ministry of Development of North Eastern Region
• North Eastern Region, Vision 2020 – Ministry for Development of the North Eastern Region and North Eastern Council
• Medicinal Plants Activities For Change In The Socio-economic Status In Rural Areas Of North East India, Rama Shankar and
M.S.Rawat*Regional Research institute for Ayurveda (CCRAS)
• India's lame 'Look East' policy hitting trade: Bower - The New Indian Express (August 19, 2013)
• To look East, India must transform its Northeast first - DNA India (June 19, 2013)
• Linking India’s Northeast with Southeast Asia: Significance of Internal Connectivity & Backward Integration - Panchali Saikia
• Conflict in Northeast India: Issues, Causes and Concern - Philipp Heimerdinger & Tshering Chonzom
• A Winning Strategy for India’s North-East - Akshay Mathur (October, 2011)
• The Land Acquisition Bill: A Critique and a Proposal - Maitreesh Ghatak, London School of Economics and Parikshit Ghosh, Delhi
School of Economics (September, 2011
• Linking India’s Northeast with Southeast Asia: Significance of Internal Connectivity & Backward Integration - Panchali Saikia
• What Threatens Peace in India’s Northeast? - The New York Times (March 15, 2012)
• Seeking solutions in India's Northeast - Anna Nath, OneWorld South Asia (April 17, 2010)
• Counter-Insurgency Best Practices: Applicability to Northeast India - Namrata Goswami (December 6, 2012)
• External influences on the Northeast insurgency - Anand Kumar London School of Economics and Parikshit Ghosh, Delhi School of
Economics (September, 2011)
• What Threatens Peace in India’s Northeast? - The New York Times (March 15, 2012)
• Seeking solutions in India's Northeast - Anna Nath, OneWorld South Asia (April 17, 2010)
• Counter-Insurgency Best Practices: Applicability to Northeast India - Namrata Goswami (December 6, 2012)
• External influences on the Northeast Insurgency - Anand Kumar
• North East India: Status of Governance in the Sixth Schedule Areas - Social Issues India
• Indian Council of Medical Research: http://www.icmr.nic.in/
• Lonely Planet: www.lonelyplanet.com
• The ‘Incredible !ndia’ of the Northeast: ‘Paradise Unexplored’, Margherita Stancati, India RealTime, Blog The Wall Street Journal
(September 26, 2012)
REFERENCES