Measurement beyond Fans, Likes & Comments - Karthik Nagarajan, GroupM at the IndiaSocial Summit 2012

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Karthik Nagarajan's presentation on the Power Panel: Measurement beyond fans, likes and comments at the IndiaSocial Summit 2012

Negócios Tecnologia

Measurement beyond
fans, likes & comments

Karthik Nagarajan

A ‘like’ is an opportunity.

Not the destination.

What is the ROI of taking
your client out to golf?

“ ROI? we
don’t know.
Today the
equation to
measure
that doesn’t
exist…

Your overall reach
The number of conversations your
last message generated

Conversations Conversations
about you generated by you

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Measurement beyond Fans, Likes & Comments - Karthik Nagarajan, GroupM at the IndiaSocial Summit 2012

1. Measurement beyond fans, likes & comments Karthik Nagarajan

2. A ‘like’ is an opportunity.

3. Not the destination.

4. What is the ROI of taking your client out to golf?

5. “ ROI? we don’t know. Today the equation to measure that doesn’t exist…

6. Digital conversations about your brand Conversations in your social communities Your brand’s TG

7. Overall chatter about your brand Conversations in the intended direction / rooting for you

8. Your overall reach The number of conversations your last message generated

9. Conversations Conversations about you generated by you