Finals

2. Vyapaar
The Business Quiz
Kaushik Subramanian

3. Rules
1. Don’t argue with me. I haven’t slept all night.
2. Refer to rule 1
3. Rules for each round will be given before the round itself
4. Audience round after each round. Or even in the middle –
depends on the noise you make. I love the audience.
5. Feel free to connect:
87kaushik@gmail.com
www.facebook.com87kaushik
6. Compliments can be directed towards me, anyone with
complaints can walk out

4. Round 1
• Infinite Bounce
• 10 for pass, 10 for direct
• Powerplay

5. Q1
A graduate of Johns Hopkins and Harvard Business School,
he started working with Salomon Brothers where he
headed equity trading, and systems development for a bit.
Being in New York, he realised that people were willing to
pay for a particular kind of information as long as it was
delivered to them as quickly as possible. He set up his own
company to market this product (still a huge revenue
driver) and this company has blossomed into a huge
conglomerate. Identify the person/company

6. A1
Michael Bloomberg
Bloomberg L.P

7. Q2
Known as the Superman of Hong Kong
The first company he owned was called Chueng
Kong Industries, and till date all his companies
are still held under the same name (Retail, Real
Estate, Telecom, you-name-it). Who?

8. A2
Li Ka Shing

9. *Q3
He began his professional career as a journalist
for Sportsworld magazine, tried his hand at
advertising and worked first with Hindustan
Thompson Associates and then shifted to Ogilvy
where he worked for eight years . But then he
started doing what we know him for. It started
with a hugely popular FM slot on Sundays which
later went on to become one of the televised
shows in future. Which Kolkata based celebrity
are we talking about ?

10. *A3
Derek O Brien

11. Q4
These two sons were born to an Indian Army
General, Harvinder Singh _______
One graduated from IIT KGP, and the other
from St. Stephens, but both post graduated
from IIMA.
Both these brothers were youngest CEO’s at
the time. One was the CEO of one of the
worlds largest FMCG’s, the other of a credit
card company. Identify either one/family.

12. A4
Padma Bhushan Vindi Banga – Ex
CEO of Hul, Board member of
Thomson Reuters
Ajay Banga – President and CEO of
Mastercard, Board member of Kraft
foods

13. *Q5
X was born in the Bronx, NY and raised in Bayside,
Queens. He is the eldest son of two immigrant
doctors from India. He attended Townsend Harris
High School, a public school in Flushing, Queens
before attending Harvard University in 2000. He is
currently attending Northwestern University School
of Law and the Kellogg School of Management for
his J.D. and MBA, expecting to graduate in 2012.
He is currently the CEO and co-founder of SumZero.

14. *A5
Divya Narendra

15. *Q6
Born and raised in Saudi Arabia, he graduated
from Menlo college, California. He bailed out
CitiCorp in the 1990’s when Citi was (yet
again) in difficulties. Also has stakes in AOL,
Time Warner, Apple, Motorola, Fox News,
Euro Disney, Four Seasons Hotel, The Plaza
Hotel amongst others. Buys by instinct, at the
right time. Still lives a bedouin life. Identify.

16. A6
Prince Alwaleed Bin TalalKingdom Holdings

17. Round 2
• Infinite Bounce
• 10 for pass, 10 for direct

18. Q1
X was founded by J. C. Jacobsen; the first product was finished on 10
November 1847. Exportation of X's product began in 1868; foreign production
began in 1968 with the opening of an X production unit in Blantyre, Malawi.
Some of the company's original logos include an elephant (after which some
of its products are named) and the swastika. Use of the latter was
discontinued in the 1930s because of its association with political parties in
neighboring Germany. X founder J. C. Jacobsen was a philanthropist and avid
art collector. With his fortune he amassed an impressive art collection which
is now housed in the Ny X Glyptotek in central Copenhagen.
Jacobsen set up the X Laboratory in 1875 which worked on scientific
problems in Chemistry and Physiology.The species of _______1 used to make
pale _______2, Saccharomyces Xensis, was isolated at the Laboratory and
was named after it. The concept of pH was developed there as well as
advances in protein chemistry.
(Pic on next slide). What is X?

19. A1
• X – Carlsberg
• 1 – Yeast
• 2 - Lager

20. Q2
X is a culture jamming ritual aimed at retail superstores and
described by participants as "art and action."
An event consists of a group of supposed shoppers who
congregate at a large superstore and slowly push empty
shopping carts silently through store aisles. Participants will not
purchase anything and seek to form a lengthy chain of non-
shoppers, continually weaving and _________ through a maze of
store aisles for up to an hour at a time. Participants describe
their actions as "a collective reclamation of space that is
otherwise only used for buying and selling". Xers seek to mimic
and mock what they perceive as the absurdity of
the shopping process.
X?

21. A2
X – Whirl - Mart

22. Q3
X is an American electronics
company based in Santa Clara,
California. The company's name
has the root of the word
video thus implying "the best
visual experience" or perhaps
"immeasurable display.“
The sound of the name X suggests
Y may have been the root for X;
given that X uses the colour green
in marketing its products.
X?

23. A3
X - NVIDIA
Y – Invidia (Envy)

24. *Q4
Originally founded as Legend computing
company, this company headed by Liu Chuanzhi
was a parts and materials supplier to the
computing industry.
Thereafter they started producing personal
computers and related accessories, and became
the market leaders in their home country. Today,
this is one of the top 3 companies in that space.
Their current CEO is William J Amelio. Identify.

25. *A4
Lenovo

26. *Q5
Identify the person and the company

27. *A5
Rashmi Sinha/Slideshare

28. *Q6
This drink was invented in the University of Florida
by the football coach. It made a huge change to
the way the players performed, and the
opposition once quoted “We did not have X. That
made the difference”.
It was initially made by a company called Stokeley
Van Camp, and later on purchased by Quaker
Oats. Y wanted to buy out this brand from
Quaker, but Quaker refused, so Y bought out
Quaker instead. Identify X.

29. A6
Gatorade

30. Round 3
• Anticlockwise
• 20 for pass, 20 for direct
• Infinite Bounce
• All connect

31. Q1

32. A1
First books to be shipped by
Amazon and Flipkart
respectively

33. Q2

34. A2
Lesser known brands of Procter and Gamble

35. Q3

36. A3
Grameen Bank

37. Q4

38. A4
British American Tobacco

39. *Q5

40. *A5
Shapoorji Pallonji Mistry Group

41. *Q6

42. A6
Royal Enfield
Eicher – Parent Company
Charles Townsend – Founder
Sherpa – Model of a bike
“Made like a gun” - Trademark

43. Round 4
•3 clues per question. One attempt allowed.
•Scoring +20/+10/+5.

44. Q1
In 2005, Forbes reported him to be the 9th richest man in
the World.During the 1970s, after a brief stint at Amdahl
Corporation, He worked for Ampex Corporation. One of his
projects was a database for the CIA, which he named "X" (
X was later name of the company)
In 1977, he founded Software Development
Laboratories (SDL). In 1979, the company was
renamed Relational Software Inc., later renamed X
He also have a colourful personal life and has been married
and divorced 4 times. His favourtie pick up line is “ Can I
buy you a car “ ?Steve Jobs was the official photographer
for his wedding. Who are we talking about ?

45. A1
Larry Ellison

46. Q2
This brand was launched in the UK in 1954,
It is sold under a variety of different names in markets around
the world including Elidor, Seda and Sedal
Madonna, Shakira, Marilyn Monroe, and Marian Rivera all
featured in this brands 2008 advertising campaign “Life Can’t
Wait” which launched with a Super Bowl XLII spot
In 2008, this brand launched a social networking site for girls in
India.

47. A2
Sunsilk

48. Q3
This chain was founded by Alan Stillman in 1965. The bachelor
perfume salesman lived in a neighborhood with many
airline stewardesses, fashion models, secretaries, and other
single people on the East Side of Manhattan
He hoped that opening a bar would help him meet women. At
the time, Stillman's choices for socializing were non-
public cocktail parties, or "guys' beer-drinking hangout" bars
that women usually did not visit
He sought to recreate the comfortable cocktail-party
atmosphere in public despite having no experience in the
restaurant business and named it after a day of the week

49. A3
Thank God its Friday

50. Q4
In 1994, he took a job with Chicago Options Associates,
futures and options trading firm in Chicago, Illinois.
But Inspired by the remarkable initial public offering of Netscape in 1995, and
having accumulated capital through "speculating on interest-rate and foreign-
currency fluctuations", he decided to leave the realm of financial trading and
become an Internet entrepreneur.
In 1996, he and two partners founded Bomis, a web portal featuring user-
generated webrings and, for a time, erotic photographs. Wales described it as a
"guy-oriented search engine" with a market similar to that
of Maxim magazine. The Bomis venture did not ultimately turn out to be
successful,
He also held a 3 day conference in Mumbai which made a lot of worldwide news.
.In the summer of 2012, he is planning to marry Kate Garvey, Tony Blair's former
diary secretary, whom he met in Davos, Switzerland

51. A4
Jimmy Wales

52. *Q5
• This was the first car to be marketed by the
Indian Government
• Due to lack of technical expertise, the
government tied up with Nissan to make this car
• It was later made by the Jabalpur Ordinance
Factory, and used exclusively by the Indian Army

53. *A5
Nissan Jonga

54. *Q6
Ferdinand _______ set up this company which
was initially a design firm.
Their first project was designing a tank, which
they did not execute. Their second project was
designing an iconic car for Y commissioned by
the German Government
Today they are owned by Y.

55. A6
Porsche

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