1. Arun Tyagi
Sr. Manager - Marketing, IndiaMART.com
SMB Connect Conference, December 05, 2012. Ahmedabad.

2. Traditional Ways
- Trade Fairs
- Print Ads
- Yellow Pages
- Telemarketing
- Referrals etc.
SMB Connect Conference, December 05, 2012. Ahmedabad.

3. Getting Ready
PESTLE Theory
- Political
- Economical
- Social
- Technological
- Legal
- Environmental
Focus on One Market at a Time
Budget
SMB Connect Conference, December 05, 2012. Ahmedabad.

4. Internet: Enabler
SMB Connect Conference, December 05, 2012. Ahmedabad.

5. Internet is the best way!
- Website
- Feedback, Survey, Analytics
- B2B Marketplaces, Classifieds Sites
- SEO, SEM, Adwords, Online PR, Social Media
- Email, Signatures, Newsletters, SMS
And
- Visiting Cards, Bills/Invoices, Brochures
SMB Connect Conference, December 05, 2012. Ahmedabad.

6. WEBSITE
- Product Catalog, Shopping Cart
- Company Profile, Certifications
- Testimonials
- PPT, PDF, Video
- Analytics
- Feedback, Survey
- Newsletter
SMB Connect Conference, December 05, 2012. Ahmedabad.

7. Internet Marketing
- SEO, SEM, Adwords
- Social Media, Online PR
- Email, Signatures
SMB Connect Conference, December 05, 2012. Ahmedabad.

8. B2B Marketplaces
- Leverage Established Marketplace
- Showcase Product Range and Credentials
- Buy – Sell Offers
- Buy Business Leads
- Access Tenders
SMB Connect Conference, December 05, 2012. Ahmedabad.

9. THANK YOU
Q&A
Arun Tyagi
LinkedIn: linkedin.com/in/aruntyagi77
SMB Connect Conference, December 05, 2012. Ahmedabad.

10. THANK YOU
Q&A
Arun Tyagi
LinkedIn: linkedin.com/in/aruntyagi77
SMB Connect Conference, December 05, 2012. Ahmedabad.