Make your Indeed campaigns even better by incorporating best practices from successful clients. See real-world successes with everything from fine-tuning and testing job titles, to determining the basis for budget allocation decisions, to using Bid Optimizer technology to adjust campaigns automatically. You’ll come away with plenty of new ideas for what your team can do to maximize campaign effectiveness with Indeed. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

1. #indeedinteractive
Field-Tested, Client-Approved
Campaign Optimizations
Jason Whitman
SVP of Client Services
Indeed

2. #indeedinteractive
Our focus.

3. 0%
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Impact of sponsoring jobs in two separate months
Optimize your budget and sponsor what you really
care about by focusing on high-need jobs
August 2014 February 2015
#indeedinteractive
162%
boost
$/job Boost from sponsoring

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Cost reduction from 2013 to 2014
Keep things simple by paring down the number of
campaigns and decreasing daily budget hits
#indeedinteractive
All of 2013 Q1 2014 All of 2014
CPA CPH

5. #indeedinteractive
Impact of job title optimization
Title % of candidates qualified Hires
Location Scout 0% 0
Event Location
Coordinator
(Event planning
experience preferred)
25% 1
Ensure your job titles get found by
inserting important search keywords

6. Write detailed job titles to hone in
on your target audience
#indeedinteractive
Behavior therapist Behavior therapist/Autism
(ABA experience required)
CPC Hires
0
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Impact of job title optimization

7. #indeedinteractive
Before change After change % change
Clicks 812 1,106 36%
Impressions 195,812 177,543 -9%
Click-Thru Rate 0.40% 0.60% 50%
Cost $988.31 $950.71 -4%
Applications 88 170 93%
Conversion Rate 10.80% 15.40% 43%
Use the most straightforward, relevant terms
in your job content
“Account Manager”

8. #indeedinteractive
Locations No Locations % change
Daily Clicks 36 55 53%
Daily Impressions 4,279 4,234 -1%
Click-Thru Rate 1.00% 1.40% 40%
Applications 44 74 68%
Cost per Applicant $6.91 $3.47 -50%
Keep job titles concise by
removing unnecessary content

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Impact of optimizations
Scrutinize each step in your application process
to identify areas for improvement
Pre-optimization Post-optimization
#indeedinteractive
CTR CPA

10. #indeedinteractive
No Segmentation
With Segmentation
(20 days)
% change
Daily Clicks 36 55 53%
Daily Impressions 4,279 4,234 -1%
Click-Thru Rate 1.00% 1.40% 40%
Applications 44 74 68%
Cost per Applicant $6.91 $3.47 -50%
Segment your campaigns to focus budget
on jobs that matter the most

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Impact of implementing call tracking
Track the source of all applications to
identify those with the greatest ROI
#indeedinteractive
CPA Total Conversions

12. About Indeed
More people find jobs on Indeed than anywhere else.
Indeed is the #1 job site in the world and allows job
seekers to search millions of jobs on the web or
mobile in over 50 countries and 28 languages. More
than 180 million people each month search for jobs,
post resumes and research companies on Indeed, and
Indeed is the #1 source of external hires for thousands
of companies (sources: SilkRoad & iCIMS).
For more information, visit indeed.com.
Learn more
indeed.com/hire
blog.indeed.com