Business in Education is a monthly report by Indalytics Advisors, which is focused on the supply side of education sector in India. The report is aimed at helping education services providers with the latest activities in the sector. The report covers the trends, as well as the opportunities in the Indian education sector, which were highlighted in media. It is designed for the individuals and organizations, which are in the education business, or are planning to enter it. It is also helpful for various products and services providers to the sector.

1. Business in Education April 2012
INDALYTICS
ADVISORS BUSINESS IN EDUCATION
April 2012
www.indalytics.com
© 2012, Indalytics Advisors Private Limited | Indalytics.com | businessineducation@indalytics.com
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 1

2. Business in Education April 2012
About Business in Education
Business in Education is a monthly report, which is focused on the supply side of education sector in India. The
report is aimed at helping education services providers with the latest activities in the sector.
The report covers the trends, as well as the opportunities in the Indian education sector, which were highlighted in
media. It is designed for the individuals and organizations, which are in the education business, or are planning to
enter it. It is also helpful for various products and services providers to the sector.
Keep yourself updated with the latest activities in Indian
Education Sector
Visit Indalytics.com – to order annual
subscription to Business in Education
We cover latest trends, opportunities, regulations and best
practices in Indian Education sector — to help you gain
competitive edge
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 2

3. Business in Education April 2012
Table of Contents
Activities of Major Players ..................................................................................................................................... 4
Companies using different funding routes to expand ........................................................................................ 4
Increase in international collaborations ............................................................................................................ 5
New products introduced in the market ............................................................................................................ 6
Education companies joining hands with other organizations ........................................................................... 6
Opportunities in the sector .................................................................................................................................... 7
RTE expected to bring radical changes in education sector ................................................................................ 7
AICTE planning new colleges and courses .......................................................................................................... 7
IGNOU to receive grant from Japan ................................................................................................................... 8
Schools and research institutes to switch to virtual dissection .......................................................................... 8
Other Prominent Trends in the Sector ................................................................................................................... 8
Government to increase spending on education ............................................................................................... 8
World Bank to provide credit for RMSA program .............................................................................................. 9
Tripura introducing subject on human rights ..................................................................................................... 9
Companies’ Score Card ........................................................................................................................................ 10
List of Institutions and Organizations................................................................................................................... 12
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 3

4. Business in Education April 2012
Activities of Major Players
IT companies expanding in education HCL Technologies will also be working with the state
sector government of Uttar Pradesh to fund IT education in
120 primary schools on a public–private–partnership
All India Council for Technical Education (AICTE) has (PPP) model. The project, which is a part of
partnered with Microsoft Corporation to deploy government’s program of providing free laptops and
Microsoft Live@edu — a cloud-based solution —to tablets to the students, is expected to eradicate
more than 10,000 technical colleges and institutes illiteracy in Utter Pradesh within 10 years. HCL is also
throughout India. The application will help students working with the government on proposed IT parks
and faculty members under the AICTE approved in Agra and Lucknow.
colleges to use Microsoft’s services such as email,
Microsoft Office web applications, instant messaging
and storage.
Companies using different funding
routes to expand
The cloud deployment will also help in providing
high–quality technical education to students,
Azim Premji Foundation, the endowment created
through Microsoft’s forthcoming offering —
by Wipro Limited Chairman Azim Premji, is planning
Microsoft Office 365 for education. The offering will
to sell 35 million shares of Wipro — worth
have solutions, such as Microsoft Office Professional,
approximately INR1,530 crore — to fund its
Microsoft Exchange Online email and calendar,
expansion. The amount will be used to setup an 85-
Microsoft SharePoint Online, and Microsoft Lync
acre campus in Karnataka, to increase the teaching
Online — to help students in their studies.
and research work of Azim Premji University —
which is in its second year of operations.
Microsoft India is also starting a project with the
state government of Bihar, to augment digital
The foundation was gifted 213 million shares (8.66%
literacy in the state. The pilot project — named
of total outstanding shares) of Wipro Limited in
'Window to the World' — will start in April 2012, and
2010, of with it will be selling 16% share of 35 million
will help in increasing computer–aided learning
shares. The new campus will help the university to
among the teachers and students in state–run
increase its batch size to 2,000 students by the fifth
schools. The project will also help in setting up
year of operation, from the current size of 100
platform for connecting Bihar schools with students
students.
and teachers across the world. The pilot will start
with five government secondary schools.
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 4

5. Business in Education April 2012
Coaching provider MT Educare — popularly known Increase in international collaborations
as Mahesh Tutorials — has witnessed its initial public
offering (IPO) oversubscribed 4.8 times and surging
12.94% on the day of listing. The company had come Chennai based Rajalakshmi Education Private
up with INR99 crore IPO. The issue consisted of fresh Limited has signed a Memorandum of
issue of INR35 crore and an offer for sale by Helix Understanding (MoU) with University of Worcester,
Investments of up to 80 lakh equity shares. UK to provide Indian students international
bachelors degree in Game Design and Development,
as well as a masters degree in international business.
MT Educare will be using the amount to establish
new coaching centers at 20 locations, and finance
the land acquisition and construction of a pre- Noida based Shiv Nadar University is collaborating
university college campus in Mangalore, Karnataka. with Massachusetts, US based Babson College to
Helix initially owned 28.6% stake in MT Educare, offer three programs on entrepreneurship. The
which it had acquired for INR32.8 crore in 2007. It is programs include a four-year undergraduate
estimated to have made 2.5x returns in the part-exit. program in business administration (BBA), a two–
year MBA program and a one–year MS program.
Hyderabad based education services company,
Edutor Technologies (India) Private Limited has Babson College will help Shiv Nadar University with
received a seed funding of INR2 crore from curriculum design, faculty training, and student
Hyderabad Angels. Edutor develops interactive selection. It will also help the university with student
learning platforms for K-12 students. The company exchange programs, where the BBA and MBA
has a proprietary touchscreen device, which comes students will have an option to study one of the
pre–loaded with educational content. The content semesters, and the MS students to spend one of the
can be upgraded with the promotion of students to semesters at Babson College campus.
higher classes.
The course fee will be in the range of INR 11.5 lakh
Edutor will use the funding for product development — INR15.75 lakh. The university will also provide
and marketing. The company is currently selling the financial assistance to students to start their
product in Hyderabad and adjoining areas through ventures.
tie–up with schools. Its revenue model is
subscription based, where the students have to buy
annual subscription to the content.
The Indian School of Business (ISB) has signed a
memorandum of understanding (MoU) with
Karachi's Institute of Business Administration (IBA)
to provide executive education in Pakistan. Under
the MoU, ISB’s Centre for Executive Education (CEE)
will design and deliver programs, focusing on
emerging markets — which IBA will market to its
senior management executives. ISB is planning to
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 5

6. Business in Education April 2012
offer 10 programs this year, with the first program after completion of both the assessments. Pearson is
scheduled to commence in June. planning to certify more than 5,000 teachers by the
end of this financial year.
New products introduced in the market
UK based Warwick Business School is planning to
open its campus in India, most probably in Delhi. The
Bharti Airtel’s DTH service, Airtel Digital TV, has school has hired a consultancy firm to conduct a
launched a competitive exam service —iExam. The feasibility study to ascertain location, costs and
service helps students in preparing for their other factors. The school plans to run a full–fledged
competitive exams, by accessing mock and practice campus in India, and will focus on research.
tests on their TV. iExam will provide students with a
real time experience in taking practice tests and
competing with other students. It further provides
Warwick is in league of many other business schools,
them with personalized scores and profiles, along
which are entering India. On a similar note, Canada’s
with explanations to answers.
Schulich School of Business of York University is
building its campus in Hyderabad.
iExam currently provides mock tests for AIEEE, IIT–
JEE and other state level engineering entrance
exams, with content being provided by Career Point, Education companies joining hands
a Kota based IIT–JEE coaching provider. The service with other organizations
will further be expanded to include examination
content for PMT, CAT, and Bank PO in the portfolio.
The application is developed by IIM Bangalore CL Educate Limited has signed a MoU with the
incubated Brizz TV. North Eastern Council (NEC) to provide MBA
entrance preparation in the North Eastern states of
India. Under the MoU, CL Educate will provide
coaching for MBA entrance exam to approximately
Pearson Education Services will now be providing 200 students in Arunachal Pradesh, Nagaland,
certification to teachers. The company has launched Mizoram, Sikkim and Agartala. The company is
a dual–level teacher certification program — to already running its coaching centers in these areas.
certify the proficiency of teachers in using
technology in their classroom sessions.
The coaching, which will start from April 2012, will
be free of cost, and will provided for seven hours
Under the program, the teachers will first have to daily for six days a week, for a period of six months.
undergo training on basic usage of technology. Upon CL Educate will choose the candidates on merit
completion of training, they can take the Level 1 basis.
Assessment. After using technology in education for
more than a year, teachers will be eligible to take
the Level 2 Assessment, which will check their ability
to explore new technology solutions in education.
They will be awarded the Advanced Level Certificate
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 6

7. Business in Education April 2012
Technology solutions provider Mexus Education, After the RTE, the National Council of Teacher
will be collaborating with St. Xavier's group of Education (NCTE) is also taking adequate steps to
Schools in Uttar Pradesh to implement digital reform and revamp teaching education system in the
learning in the schools. As per the partnership, all country. NCTE is planning to revise almost all of the
the 45 schools of St. Xavier's will use Mexus teacher training courses such as BEd, BPEd, MEd,
Education’s complete school solutions package — and MPEd, and NTT, to make them in sync with the
including the Iken Library; Iken Evaluate; Iken English NCERT curriculum framework. Besides the training
Lab; and Iken Learning Labs. The partnership will courses, NCTE will also work in the areas of distance
help the schools teach their students with the help education and information communication
of interesting animations, videos, real-life concept technologies (ICT) in teacher education, and will
applications. bring new accreditation and innovative programs in
teacher education.
Opportunities in the sector AICTE planning new colleges and
courses
RTE expected to bring radical changes
in education sector AICTE is planning to introduce new flexible, dual
degree and integrated courses in management.
Starting from academic year 2012–13, the students
One of the major news for education sector was the will be able to join the undergraduate courses, after
Supreme Court’s ruling in Right of Children to Free completing class XII. Once through with the three
and Compulsory Education Act (RTE), 2009. The year undergraduate course, they can then study for
court has upheld the constitutional validity of the another year, get applied management credit and
RTE act, and has directed all schools — including join the industry. After their stint with the industry,
privately–run schools — to admit at least 25% students can rejoin the course — study for another
students from socially and economically backward year — and obtain a masters degree in applied
families, starting academic year 2012–13. management. The five–year course will have a
common entrance test at first year.
These students will be provided free education in
the private schools from classes I–VIII, against which AICTE has also released a list of 102 new colleges.
the schools will get subsidy from the government. Out of the total 669 proposals for new colleges, the
65% of the subsidy will come from the central and selected 102 ones will provide 2.5 lakh new seats for
35% from state governments, and will be based on professional courses. AICTE already looks after 3,393
government’s expenditure in educating same engineering colleges and 4,000 management
number of students in Kendriya Vidyalayas. institutes — which have capacity to accommodate
14.9 lakh and 3.5 lakh students respectively.
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 7

8. Business in Education April 2012
IGNOU to receive grant from Japan The guidelines — which will not be applicable on
scientists conducting new molecular research — will
impact research institutes, hospitals, laboratories
Indira Gandhi National Open University (IGNOU) and other educational institutions. These guidelines
has received INR47crore (US$9.5 million) grant from have been framed based on the duties of the
the Government of Japan. The grant has come in Committee for the Purpose of Control and
form of Japanese government procuring and Supervision of Experiments and Animals (CPCSEA),
providing a range of equipments to augment the ICT under Section 15 of the Prevention of Cruelty to
infrastructure of IGNOU's Electronic Media Animals Act (1960).
Production Centre. IGNOU has already received the
equipment, while its installation and operational
training is yet to be completed.
The ministry has asked the educational and research
institutions to replace animals with digital
alternatives. Products such as CDs, videos or other
This is the third grant-in-aid from Japan and will be computer applications — which can teach the
used in digitalization and program production of anatomy without hurting the animals, will now be
IGNOU. The university has earlier received Japanese used by educational and research institutions.
grant-in-aid in 1988 and 1993 for improvement of
educational facilities.
Other Prominent Trends in the
Schools and research institutes to Sector
switch to virtual dissection
Government to increase spending on
The ministry of environment and forests (MoEF), education
Government of India, has recently issued a ban on
use of live animals in educational and research
institutions. The guidelines have opened up new The government has increased proposed spending
opportunities for educational application providers, in education sector in Union Budget 2012–13. The
to replace live experiments with simulation based spending has been increased by 18%, from
applications. INR52,057 crore in 2011–12 to proposed INR61,427
crore in 2012–13. Approximately 75% (INR45,969
crore) of the total spending will go to school
education and literacy, while the remaining 25%
The ministry has issued guidelines to the Ministry of
(INR15,478 crore) will be allocated to higher
health and family welfare, University Grants
education.
Commission, Medical Council of India, and Pharmacy
Council of India to stop dissection and experiments
with live animals — and replace them with digital
alternatives.
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 8

9. Business in Education April 2012
Few of the major projects on which government will The credit will be provided to the Rashtriya
focus more are the Right To Education (RTE) Act Madhyamik Shiksha Abhiyan (RMSA) program — a
under the Sarva Shiksha Abhiyan, where the flagship program by government of India for
allocations are increased by 21.7% to reach improving quality and accessibility of secondary
INR25,555 crore; mid–day meals program, which has education. Under the RMSA program, the
witnessed increase of 15%, reaching INR11,937 government has plans to expand and renovate
crore; and Rashtriya Madhyamik Shiksha Abhiyan approximately 60,000 government run secondary
(RMSA) program for secondary education, which has schools; upgrade 44,000 upper primary schools; and
seen an increase of 29%, reaching INR3,124 crore. build 11,000 new secondary and senior secondary
schools in underserved areas.
Government is also planning to build 6,000 new
schools under the XII 5–year plan, and is expected to Tripura introducing subject on human
go for Public Private Partnership for 2,500 of them.
rights
Tripura has become the first state in the country to
World Bank to provide credit for RMSA
introduce human rights as one of the subjects in
program school curricula. The state government has
introduced the subject — titled 'human rights in
social and political life' — as a part of social
World Bank has approved a US$500 million education subjects for class VI — VIII students.
(INR2,500 crore) credit to support its secondary
education project in India. The organization will use The subject will be taught in schools in three phases,
its concessionary lending arm — International and help in making students aware of their
Development Association (IDA) — to provide the constitutional and legal rights. The government has
credit for making quality secondary education been distributing a book on Human Rights education
accessible to Indians. IDA provides interest-free in approximately 50 schools since 2006, and will now
loans with 25 years to maturity and a grace period of take help of the State Council of Educational
five years. Research and Training (SCERT) to publish new
textbooks for the course.
Check out our following reports on various subsectors of Indian Education
Check out our following reports on various subsectors of Indian education:
Preschool Education – Market Entry Strategy and Feasibility Report
Game Based Learning in India – Potential Market Size And Feasibility Report
Market Size and Feasibility of Online Tuition in India — Research Report
Potential Market Size of Mobile Education in India – Research report
Visit www.indalytics.com
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 9

10. Business in Education April 2012
Companies’ Score Card
Market
Debt- Price- Price
Operating Equity Equity change
Margin Net Margin Ratio EPS Ratio March 15–
Q3-2012 Q3-2012 Q3-2012 Q3-2012 April 16, April 16
(%) (%) (%) (INR) 2012 2012 (%)
Computer
Software
Training Aptech Ltd. 15.4% 17.9% 0.0% 0.88 99.06 (16.8)%
Computer
Software
Training BITS Ltd. (56.7)% 14.2% 0.5% 0.00 N.A. 0%
Computer
Software
Training NIIT Ltd. 1.3% 36.4% 60.0% 3.38 14.16 (1.3)%
Software
Technology
ERP for Group
Educational International
Institutions Ltd. N.A. N.A. 112.7% N.A. N.A. (1.3)%
ICT Birla Shloka
Solutions Edutech Ltd. 4.0% 1.9% 15.8% 0.56 15.04 (16.0)%
ICT Compucom
Solutions Software Ltd. 54.3% 11.8% 33.3% 0.26 45.73 (5.9)%
CORE
Education
and
ICT Technologies
Solutions Ltd. 39.8% 18.9% 82.9% 4.35 65.48 1.7%
ICT Edserv
Solutions Softsyst Ltd. 12.9% 4.2% 3.4% 0.41 60.73 (32.5)%
ICT Educomp
Solutions Solutions Ltd. 32.3% 15.4% 55.7% 4.27 45.34 (6.2)%
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 10

11. Business in Education April 2012
Market
Debt- Price- Price
Operating Equity Equity change
Margin Net Margin Ratio EPS Ratio March 15–
Q3-2012 Q3-2012 Q3-2012 Q3-2012 April 16, April 16
(%) (%) (%) (INR) 2012 2012 (%)
Everonn
ICT Education
Solutions Ltd. 23.3% (7.4)% 47.0% (3.00) 0.00 (13.2)%
Comp-U-
Learn Tech
IT Education India Ltd. 14.3% 2.7% 2.8% 0.05 239.20 (31.1)%
Jetking
IT Education Infotrain Ltd. 17.0% 7.3% 12.9% 0.98 57.76 (9.3)%
Tree House
Education &
School Accessories
Education Ltd. 51.7% 27.0% 26.3% 1.82 111.32 (5.7)%
School
Education Zee Learn Ltd. (88.0)% (100.1)% 44.5% (0.48) 0.00 (14.5)%
Career Point
Infosystems
Tuitions Ltd. 41.4% 40.8% 0.0% 6.32 31.48 (6.9)%
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 11

12. Business in Education April 2012
List of Institutions and Organizations
AcrossWorld Education Intel Corporation
Aptech Ltd. Jetking Infotrain Ltd.
Axis Bank Kaziranga University
Bharti Airtel Ltd. Manipal Global Education Services
Birla Institute of Technology, Mesra Microsoft Corporation
Birla Shloka Edutech Ltd. NIIT Ltd.
BITS Ltd. Securities and exchange board of India
Career Point Infosystems Ltd. Signal Hill Capital Advisory India Private Ltd.
Compucom Software Ltd. Signal Hill Capital Group LLC
Comp-U-Learn Tech India Ltd. Software Technology Group International Ltd.
CORE Education and Technologies Ltd. Tree House Education & Accessories Ltd.
EdServ Softsyst Ltd. University of Plymouth
Educomp Solutions Ltd. University of South California
Everonn Education Ltd. USC Rossier School of Education
Go–Tech Zee Learn Ltd.
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 12

13. Business in Education April 2012
Keep yourself updated by subscribing to Business in Education
Business in Education is a monthly report, targeted at the supply side of Indian education sector. The magazine is
demanded by the key decision makers of educational institutions and service providers.
Our readership spans across directors and trustees of educational institutions, to CEO/directors of companies that
provide services to educational institutions. Report’s readership - though primarily concentrated in India – is
scattered across countries such as the US, the UK, Russia, UAE, Australia etc.
You can subscribe to the report by taking our annual subscription. Subscribing to our report will help you in the
following ways:
• You will remain updated on latest trends and opportunities in the education sector
• You will be able to take fast and accurate business decisions
• You will save your costs of hiring a consultant, or a team for same purpose
Visit Indalytics.com to know about our subscription rates.
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 13

14. Business in Education April 2012
Disclaimer
The information contained in this report is of a general nature and is not intended to address any particular
individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely
information, there can be no guarantee that such information is accurate as of the date it is received or that it will
continue to be accurate in the future. Indalytics Advisors do not guarantee the company name provided by the
readers to be accurate. It is understood that by receiving the report, the readers allow Indalytics Advisors to use
their organizations’ name in its list of readers. If the readers have any objection to it, then they should report it to
Indalytics Advisors immediately. Before subscribing to the report and paying for subscription, Indalytics Advisors
strongly recommends readers and subscribers to read the terms of use on their website. Anyone paying for
subscription will be deemed to have read and understood the terms of use mentioned on the website. Their
absence of objection will be treated as their approval to use their and their organizations’ name in this report.
Indalytics Advisors Private Limited does not guarantee that the information contained in this report is authentic
and reliable. No one should act upon such information without appropriate professional advice after a thorough
examination of the particular situation.
If you want to advertize your products and services through this report, then please write to us at
business@indalytics.com
Publication Volume: 12-004
Publication Date – April 2012
© 2012 Indalytics Advisors Private Limited
For further information, please contact businessineducation@indalytics.com
© Indalytics Advisors l www.indalytics.com l businessineducation@indalytics.com 14