1. Facebook social readers - one year on
Martin Belam
November 2012
@currybet
facebook.com/currybet
emblem-digital.com

2. @currybet

3. Launched in September 2011
@currybet

4. Read, watch and listen Guardian content in Facebook
@currybet

5. An opt-in way of consuming Guardian content
@currybet

6. People were very vocal about it
@currybet

7. Very vocal indeed
@currybet

8. Why design it like that?
@currybet

9. Had one metric in mind...
@currybet

10. ...but actually shifted this one
@currybet

11. It was an experiment
@currybet

12. Any page was potentially a viral landing page
@currybet

13. It spawned new conversations around old content
@currybet

14. And presented a new revenue opportunity
@currybet

15. Other publishers also had apps
@currybet

16. I was making a weekly dashboard with frightening graphs
@currybet

17. Facebook referrals briefly eclipsed Google
@currybet

18. And then everybody said they “collapsed”
@currybet

19. Any graph that starts from a high peak...
@currybet

20. But “Reads” are not prominent anymore
@currybet

21. The Guardian added “Agree / Disagree”
@currybet

22. Some actions speak louder
@currybet

23. The water carrier
@currybet

24. If I could turn back time...
@currybet

25. Facebook social readers - one year on
Martin Belam
November 2012
@currybet
facebook.com/currybet
emblem-digital.com