A short presentation aimed at entrepreneurs and small business owners to help them understand how they can use social media to grow their business.

1. 3 Ways to
Grow Your Business
With Social Media
Mary Planding, Founder
Thursday, July 19, 2012 1

2. What is Social Media?
• Collection of online services
• That make it easy for individuals and
organizations
• To share information with each other
• Publicly and privately
• Both 1:1 and 1: MILLIONS
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3. Social Media
Examples
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4. Search Engines #1 Source for
Researching Purchases
80
60
40 Info Info Info
20 Advice Advice
0
in es dia lo gs ws m s
ng e B Ne oru
hE cial M nl ine F
S e arc S o O
Source: HubSpot, Science of Social Media Report
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5. PAIN Decision
Process
Seeking answers
Finding solutions
Social
Media Evaluating solutions
Evaluating brands
Buying
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6. So what. Why Should I Care?
• Get Found
• Cultivate Evangelists
• Develop Leadership
• Drive Event Attendance
Social Media Sharing
• Product Development
• Increase Sales Information
• Customer Service
• Reputation Management
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7. 3 Ways...
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8. What is your
#1 reason
for using Social
Media?
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9. I want to:
• Attract more web traffic • Stay top of mind with my
customers
• Capture leads
• Product, service, marketing
• Manage my online reputation
ideas or strategies • Build a fanatically loyal
following to do my selling for
• Be seen as a thought / me
industry / community leader
• Convert leads into new
• Get people to register / attend
my event
customers
• Encourage repeat business
• Handle customer service online
• Develop press relationships
• Other _____________________
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10. The 3 Top
Social Media
Outlets / Channels /
Networks*
* These terms all mean the same thing
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11. Fascinate
➡FBers want to be entertained and informed
• Share strong, genuine opinions on topics you’re
passionate about -- keep it short
• Post multiple times a day, but don’t overwhelm
• Share your blogs, relevant videos (short), industry
articles — whatever entertains and informs that’s
relevant
• Humor works, but keep it clean
VIRTUAL PUB
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12. Be Generous
➡Linkers are looking for work
• Share your (and others’) useful blog posts / articles /
sites, videos, documents, presentations, podcasts, etc.
• Answer LinkedIn questions
• Join/participate/lead discussions in groups
• Start a group of your own
• Pass along job leads / make introductions / proactively
write recommendations for your contacts
• Solicit feedback, ask questions, listen/reply
Virtual Trade Show
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13. Novelty/Relevant Content
➡Active tweeters take pride in being the first to
know something new and the first to share: News
Junkies
• Tweet news that could impact / excite / educate your
followers—include links
Tie the news to a blog post with your insights, tell them
what to do
• Ask provocative questions for genuine input
• Retweet useful, relevant content for your followers
• Answer others’ Tweets and direct messages
SPEED DATING MEETS HNN TICKER
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14. #1 - Stay Focused On Your Goal
Focus first on the social
media outlet/channel that
can best help you reach your
goal — then branch out
when you’re comfortable,
see steady results and
can take on more.
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15. Thursday, July 19, 2012 16

16. The More Often You Blog
The More Customers You Get
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17. #2 - Blog, Regularly
• Start a blog (WordPress, Blogger, Tumblr, HubSpot), link
it to your website (global navigation)
• Blog once/week
• Content? What keywords does your ideal buyer use
in searches?
• Write each post with one keyword in mind (<600
words per post) (title/headline, first 2 sentences,
subheads)
• Link to your web pages in your post, use keywords
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18. Are You Blogging?
If not, WHY not?
WHEN will you start?
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19. Do you...?
• Answer questions via phone, • Use photos (before/after,
email, in person product shots, events, etc.) in
my business / on my website
• Send articles / videos to
educate clients / prospects • Speak/give presentations
1:1, groups, etc.
• Create/repurpose info to use
with clients/prospects • Am very opinionated and
share my POV when asked
• Keep a list of resources on
my website and update it • Research / self-educate to
stay on top of my profession
• Facilitate introductions
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20. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
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21. #3 - SHARE WIDELY
AND OFTEN
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22. Let’s Talk Twitter
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23. The Lingo
Twitterese Translation
Short messages
Tweet Send an update
(<140 characters)
A reposting of someone A compliment, similar to a “like” on
ReTweet or RT
else’s tweet Facebook
Someone who uses
Tweeter
Twitter
Ex:
Handle Twitter Account User Name
@MASSSantaCruz
Subscribe to someone’s Their tweets show on
Follow
tweets follower’s feed
Not required; only if relevant;
Follow Back Subscribe back
considered polite
A public tweet sent from one Ex:
@Reply
Tweeter to another @TraMi thanks for the follow!
Used to group tweets #RIPSteveJobs
# (aka Hashtag)
around an event or topic #RPMOpenHouse
Tweets from those you follow show
Stream Feed
on your Tw home page
A private tweet sent to Sent by using “message” box on
Direct Message or DM
another tweeter profile or tweeting: D USERNAME
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24. Twitter-ing
• Create a handle / Fill out profile / Customize
background
• General Orientation
• Actions:
• Send a public tweet / RT
• Send a “private” tweet or DM (d username)
• Find friends
• Follow someone / Follow someone back
• Comment on what others’ say
• Answer someone (@username)
• Monitor activity
• Create a list / make it private / share it
• Promote your “premium” content / special offers
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25. What to Tweet/RT?
• An observation
• What you’re reading / watching / professional
events you’re going to or attending
• Your content (article, eBook, cheatsheet,
presentation, webinar, checklists)
• Someone else’s content
• Chat with someone
• Promotion / Special Offer (sparingly)
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26. Where’s Your
Twitter Calendar?
Su M Tu W Th F Sa
Promote
Cool Tweet 3 b- RT 5 Event at Chat with Tweet 3 b-
my
quotation posts updates Coliseum a follower posts
workshop
Promote Promote
Tweet 3 b- Chat with RT 5 Tweet 3 b- Cool
my my
posts a follower articles posts quotation
workshop workshop
Promote
Tweet 3 b- RT 5 Cool Tweet 3 b- Chat with Tweet 3 b-
my
posts updates quotation posts a follower posts
workshop
Event at Tweet 3 b- RT 5 Cool Tweet 3 b- Chat with Tweet 3 b-
College posts updates quotation posts a follower posts
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27. My Content that I Can Tweet
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28. People, Publications I Want to Find / Follow
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29. What Have I Read / Saw Lately That’s Interesting?
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30. My Request Of You
Subscribe via email to:
inboundmarketingsquad.com
/blog
Read it! (Feedback welcomed.)
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