6. Trinity River Authority of Texas www.trinityra.org
The Trinity River Authority of Texas (TRA) is a conservation and reclamation district providing water and
wastewater treatment, along with recreation and reservoir facilities, for municipalities within the nearly
18,000-square-mile Trinity River basin. The new web site design includes lake information, a current news
RSS feed and an easy way for visitors to register to receive notifications on publicly advertised
procurement opportunities and bid results.
CUSTOM APPLICATION DEVELOPMENT
20. CUSTOM WEBSITE SOLUTIONS
Helping N.F.P.’s connect with the Public …
Building on years of Website development experience,
Masterlink creates effective communication platforms
that help NOT FOR PROFIT & 501c3’s connect with their
community and share their all important Message.
Award Winning - - Custom Website Design
“Helping Non Profit Organizations reach new heights”
AWARD WINNING DESIGNS - - NON PROFIT
21. Animals Abused & Abandoned
provides funding for emergency medical and surgical care for
domesticated animals, regardless of age, who are ill or victims of
traumatic injuries and who have been abused, starved and/or
abandoned by their owners. animals-abused.org
AWARD WINNING DESIGNS - - NON PROFIT
22. Joshua Expeditions www.joshuaexpeditions.org
Joshua Expeditions strives to revolutionize education while inspiring students to recognize how their lives
can transform the lives of others throughout the world. The new website design features snapshots of
Joshua Expeditions tours, a travel lounge to register for trips, make online payments and purchase JE
merchandise as well as a blog for easy up to date communication with site visitors.
AWARD WINNING DESIGNS - - NON PROFIT
41. MarketMaster™ Interactive Marketing
With the highly competitive nature of today’s e-marketing and e-business for both
B2C and B2B companies, simply developing and implementing a search marketing
plan is not enough. Your online initiatives need more and Masterlink’s
MarketMaster™ interactive marketing solution can work to bring your company R-
E-S-U-L-T-S. With MarketMaster™, each company has a unique Interactive
Marketing plan developed based on the customer’s needs and expectations.
Without the “one-size-fits-all” mentality of many of our competitors, Masterlink
can take your organization to the next level in Interactive Marketing.
Value Proposition:
We distinguish ourselves professionally as a collaborative Interactive Marketing
partner, providing our clients with next level Application Intelligence in both the
development and deployment of all their online marketing assets. Our creative
minds will design tailored strategic internet marketing solutions that help you
better connect in the digital marketplace.
By working together, Masterlink Interactive Marketing Agency, will help maximize
the utilization of all your organization’s Interactive Marketing applications, thus
increasing the effectiveness and generating a greater Return On Investment. In
today’s volatile economy, it is vital to make sure your advertising and marketing
dollars are wisely invested. It only makes sense to invest in interactive solutions
that can automate your lead generation process, accelerate the sales process,
and provide you with a clear strategic business advantage.
To find out more about MarketMaster™ Interactive Marketing and how we can
turn your lackluster online advertising into a spectacular internet marketing
campaign please contact Jeff Davis Today!
KEY INTERACTIVE STRATEGY
42. Combined Agency level Interactive Marketing direction for clients, consulting with them on Digital Marketing Strategy and deploying
tailored marketing solutions including; Website Design, Ecommerce, Search Engine SEO/PPC/Local, Social Media, Online Reputation
ORM, Mobile/App responsive design, and rich Media (flash/video) to provide clients with a distinct market advantage.
Championed Masterlink’s branding efforts re-positioning their Brand Promise and central Value Proposition as being a Collaborative
Interactive Marketing Partner, helping clients “make the connection” by providing them with next level application intelligence in
both the development and deployment of their digital marketing assets, all centered on the core interactive marketing deliverables.
Introduced a dynamic MarketMaster Marketing program generating recurring revenue streams by targeting a void in marketplace
between traditional Website development and Agency elites. Participation in crafting a client specific Digital Strategy coupled with
routine involvement in the tactical execution of marketing initiatives formed a collaborative process allowing clients to thrive.
Developed custom made Interactive Marketing Action Plans defining a Digital Strategy that incorporated advanced Social Media
direction and Search Engine Marketing optimization (SEO/PPC/LOCAL) by developing key word centric content generation based on
extensive key word research and competitive market reconnaissance. Advanced conversion consulting and detailed analytics gave
stake holders the key performance indicators (KPI) required to quantifiably measure results for a positive return on investment ROI.
Completed 50+ Website Design and Custom Application Development projects ranging from $10,000 – $250,000 that included
Award winning (DIMA) Public Sector / NFP’s (i.e. Trinity River Authority, Joshua Expeditions, Abused Animals), Social Networking
community connection sites, Mobile responsive sites, and Ecommerce sites like Ad Pages, Comedy Guys Defensive Driving, Air
Power.
Conducted Internet Training workshops, public speaking seminars, and discussed interactive trends as a blogger and radio guest. Also
Framed Digital Press (PR), social media, blogs, as content for SEO best practices and Link Building to advance organic ranking efforts
PROFESSIONAL ACCOMPLISHMENTS
JEFF M DAVIS
44. DIGITAL STRATEGY
Buyer Personas
Branding Identity
Content Marketing
Community Connection
Conversion Optimization
Team Visibility / Promotion
Customer Reviews/Feedback
Social Media Integration /Proof
Synchronize Platform Messaging
45. SEARCH ENGINE
Organic S.E.O.
Adwords S.E.M. / P.P.C.
Local Search Optimization
Google Analytics Tracking
Key Word Architecture
Landing Pages / C.T.A.’s
Code Optimization
Link Building
46. SOCIAL MEDIA
User Engagement
Community Connection
Customer Service Feedback
Mobile / Apps / Local / Social
Interactions / Mentions / Check-ins
+1’s / Likes / Follows / Comments / Shares
Social Growth Strategies
Multi Platform Samples
Front-Facing Content
Website Referrals
47. REPUTATION - ORM
Z.M.O.T.
PR/Digital Press
Customer Service
Brand Monitor/Alerts
Local Review Properties
Positive/Negative Response
Industry/Consumer Platforms
Mobile /SMS Text / Social Reviews
Consumer Perception Rating - CPR
Citations - Mentions - Recommendations
48. DIGITAL MEDIA
Digital Creative Design
Photography - Events
Adobe Photoshop
Video Production
Adobe Premiere
Email Templates
Digital / Print
Ad Collateral
49. ADVERTISING / VENDORS
Budget Management
Advertising Platforms
Lead Source Providers
Network & Feed Vendors
Lead Management - CRM
Lead Nurturing / Automation