Presentation from our event on 27/11/17, AI in customer acquisition. How chat-bots can be used to get more customers and deliver real time customer service around the clock

1. AI in Customer Acquisition
How AI and messaging bots will change the way you do
lead generation

4. How do I rank in
Google?How many blog posts
should I publish?

5. But “everyone” knows how to
do this!

6. Land on website Fill out form E-mail nurturing Sales call

7. Not exactly the best user
experience

8. Website conversion rates
● A good website converts at about 3%
● A decent website converts at about 1 to 1.5%
● But… most websites aren’t good websites

9. TOP OF FUNNEL
Marketing
BOTTOM OF FUNNEL
Sales
● More content
● More ads
● More forms
● More sales people
● More calls
● More e-mails

10. Some benchmarks…(B2B SaaS)
● Lead to opportunity—13%, 84 days to convert
● Opportunity to deal—6%, 18 days to convert
Salesforce / Implisit

11. When people DO want to talk to us, it is suddenly
inconvenient for us

12. We REALLY SUCK at responding
to leads in real time!

13. “The odds of contacting a lead if called in 5 minutes
versus 30 minutes drop 100 times. “
The Short Life of Online Sales Leads - Harvard Business Review
“The odds of qualifying a lead if called in 5 minutes
versus 30 minutes drop 21 times.”

14. We live in an on-demand
world

16. The rise of
messaging
apps
6 million daily users
1.2 billion monthly users
1.3 billion monthly users

17. “Businesses call. People text.”

18. GLOBAL MOBILE MESSAGING CONSUMER REPORT
2016
“9 out of 10 users would like to talk to
businesses using messaging”

19. GLOBAL MOBILE MESSAGING CONSUMER REPORT
2016
“Phones are the primary messaging device”

20. How can we leverage AI and
messaging?

21. What is AI anyway?
“Artificial Intelligence is the replication of human
intelligence in computers.”
(...and we are very, very early in)

22. “The conversational UI is going to be
an even bigger leap in software than
we had with the shift to web-based
software. We are all re-thinking
now how to build products.”
Dharmesh Shah
CTO HubSpot

23. Realise that..
1) Messaging is becoming the default way to communicate
2) People want conversations and content in real-time

24. Think about how we use our phones...
1) Tapping
2) Typing
3) Talking

26. “Wait! Isn’t this just live chat?”

27. #1 Capturing leads
● Capture and convert anonymous visitors into leads
● Replace landing pages and opt-in forms with bots
● Set up campaigns for specific pages (pricing, product)
● Ask the right question at the right time

28. #2 Qualifying leads
● Intelligent replies to requests and questions
● Direct people to relevant content and offers
● Deliver content instead of using e-mail
● Disqualifying leads

29. #3 Connect leads
● Route visitors to the right person at your company
● Route to an available sales rep or customer success manager
● Book meetings or demos 24/365

30. How can your company adapt?

31. Option #1: Messaging bots only
● Use intelligent bots to capture and qualify leads
● Book demos and meetings 24/365
● Replace forms and landing pages with messaging bots

32. Option #2: Add bots to your existing tech stack
● Keep your forms, landing pages and nurturing emails
● Add messaging bots as a “second net” on your website
● Increase overall website conversion rate

33. Where to start?

34. .
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