The Art of Research: How we increased the value of the DIESEL Pinterest page

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The Art of Research: How we increased the value of the DIESEL Pinterest page, presented by Annelies Verhaeghe at the ESOMAR General Congress in Istanbul (TK) on Monday September 23, 2013.

Negócios Tecnologia

11
The art of research
How we increased the value of the Diesel Pinterest page
By Annelies Verhaeghe, Head of research Innovation, InSites Consulting

How to increase the value of the
Diesel Pinterest page?

Social media
listening
Social media
netnography
Quantitative
survey
A hybrid methodology
Automated visual
analysis
Qualitative visual
analysis
Visual based tasks

Knowledge leverage
The value of the current Pinterest page

But no advocates on Pinterest
3277
5657
followers
7125

Luxury brands
Impress people
Show my style
Fun in life
No status quo
Excitement
Trendy products
Branded
The current followers

Internal leverage
From insight to action

71% knowledge
65% identification
67% store visit
69% website
59% buying
Changing the heart, minds & actions

Moving from reach
To relevance
Welcome to our
research art exhibition

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The Art of Research: How we increased the value of the DIESEL Pinterest page

1. 11 The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting

2. How to increase the value of the Diesel Pinterest page?

3. That’s easy!

4. # 1 Brand Identification

5. #2 Brand advocacy

6. #3 Conversion

7. That’s easy!

8. Social media listening Social media netnography Quantitative survey A hybrid methodology Automated visual analysis Qualitative visual analysis Visual based tasks

9. Knowledge leverage The value of the current Pinterest page

10. Huge fans...

11. But no advocates on Pinterest 3277 5657 followers 7125

12. Knowledge leverage What makes them tick

13.