KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012

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KPIs within Social Media Research presented by Sophie Van Neck at the STIMA Tweepshow 2012

Negócios Tecnologia

KPI’s within
Social Media Research
Sophie Van Neck | Research Manager

Sophie.vanneck@insites.eu

@sophievanneck

http://be.linkedin.com/in/sophievanneck

Would you
say…
… “No, thank you” to any of the
following? Then raise your hand.

Have 1.000.000 likes on Facebook.

Thanks or no thanks?

Everybody talking about your ad.

Thanks or no thanks?

100% happy customers.

Thanks or no thanks?

Impact
The real
questions.
Participants Content
Action

Drivers

Longevity Quality of Life

Daily life
impact
Health
problems

44 themes

Sentimeter
Success factors

Opportunities

Immediate attention

Buzz volume

Sentimeter
Decision Friends
Safety
Religion
Active

Eating
Diagnosis
Transport professional

Dog Clothes Housing
Personal Payment
care Law

Identity
Treatment

Guilt Telephone
call

Buzz volume

Eating = enjoying life

Health problems Appetite decreases

Chewing Altered taste

Swallowing

Discover

Structural collaboration

Low

Low High

Reach
High

High
Structural collaboration

Low
All four High
quadrants have
value

Low

Reach

…………………………………….
Social media integration has a
positive impact on
satisfaction and
recommendation.
…………………………………….

Thanks!

+32 472 418 640

sophie@insites-consulting.com

@sophievanneck

http://be.linkedin.com/in/sophievanneck

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KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012

1. KPI’s within Social Media Research Sophie Van Neck | Research Manager Sophie.vanneck@insites.eu @sophievanneck http://be.linkedin.com/in/sophievanneck

2. Would you say… … “No, thank you” to any of the following? Then raise your hand.

3. Have 1.000.000 likes on Facebook. Thanks or no thanks?

4. Activation Create levels Share Listen

5. Everybody talking about your ad. Thanks or no thanks?

6. Content analysis

7. 100% happy customers. Thanks or no thanks?

8. The pot Unused Social of gold Potential

9. Impact The real questions. Participants Content Action Drivers

10. Impact Listen to have impact. Insight in the conversations about your brand helps you to turn them into growth. Participants Content Action Drivers

11.

12.

13. 86% 86% JAN FEB MAR APR MAY JUN

14. Activation

15. Activation Inspiration

16. Longevity Quality of Life Daily life impact Health problems

17. 81 861

18. 44 themes Sentimeter Success factors Opportunities Immediate attention Buzz volume

19. Sentimeter Decision Friends Safety Religion Active Eating Diagnosis Transport professional Dog Clothes Housing Personal Payment care Law Identity Treatment Guilt Telephone call Buzz volume

20. Eating = enjoying life Health problems Appetite decreases Chewing Altered taste Swallowing Discover

21. 39.812

22. 25%

23. Activation Inspiration Collaboration

24. Structural collaboration Low Low High Reach High

25. High Structural collaboration Low All four High quadrants have value Low Reach

26.

27.

28. ……………………………………. Social media integration has a positive impact on satisfaction and recommendation. …………………………………….

29. Thanks! +32 472 418 640 sophie@insites-consulting.com @sophievanneck http://be.linkedin.com/in/sophievanneck

KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012

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KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012