Get close to youth at Youth Marketing Strategy NYC by Joeri Van den Bergh on Thursday June 12, 2014 in New York.

3. ONE CONFESSION: JOERI’S THAASOPHOBIA
ONE ADDICTION: LOW FAT P*RN – EXCUSE MY FRENCH
ONE PREDICTION: SMALL LUCK REPLACING BIG DATA

28. YOLO ≠ YOLT

35. → ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing

49. Low
#selfiesteem?

69. 4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?

74. @Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
Thanks &
keep your C O O L!