This is the full slidedeck of our ‘Engaging Surveys’ Smartees Webinar. The presentation elaborates on how our new approach allows true consumer collaboration in survey research, tapping into context and conversation. Based on eBay and Cloetta client cases, the actual impact of this new survey design is described. Presentation by Katia Pallini (Research Consultant, InSites Consulting)
1. Engaging Surveys
Smartees Webinar
This is the full slidedeck of our
‘Engaging Surveys’ Smartees Webinar.
The presentation elaborates on how our
new approach allows true consumer
collaboration in survey research,
tapping into context and conversation.
Based on eBay and Cloetta client
cases, the actual impact of this new
survey design is described.
38. Take a picture when you are heaving breakfast. What are you
having for breakfast and why do you choose this?
Task 1: Your breakfast moment
THE PICTURE SHOP
Task 1: Your breakfast moment
44. ADDED VALUE OF
Reaction time
IMPLICIT MEASUREMENT
NICHE
NATURAL
These items are not associated with the
given brand by a lot of respondents,
however the reaction time is faster than
average.
These are niche associations often
amongst users with a certain brand
experience.
These items are associated with the
given brand by many respondents and
the reaction time linked to the
association is faster than average.
These are natural and spontaneous
associations.
These items are not associated with the
given brand by a lot of respondents and
if associated the reaction time is below
average.
These items are not linked with brand.
These items are associated with the
given brand by many respondents but
the reaction time is below average.
These are potential associations which
can become natural if the given brand
enhances the communication.
LIMITS
POTENTIAL
% of respondents
45. SO WHAT DID WE
WHAT DID
WE DO?
LEARN FROM THIS