Seja a primeira pessoa a gostar disto
Could big data be killing your business? You collect a ton of data, realise that it’s not quite in the right spot or in the right format. You spend weeks if not months in meetings with tech teams, solution providers, BI teams, trying to solve these issues. And, when you finally get your hands on that new gold mine ready to be exploited, you realise you simply don’t have the time or resources to dig for those gold nuggets. Chances are, you are probably measuring too much…
Let’s take a look at the current state of data and analytics and what you’re probably doing vs. what you should be doing. Here’s why you should measure less.
Why You Should Measure Less
Inspired by Filip Filipov, VP Product Management at Skyscanner I wanted to share my thoughts on the current climate of measurement. Filip’s thread on measurements sum up my own thoughts well but I wanted to dive a little deeper.