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How to Do Anything You Want in Google Data Studio - Google Marketing Platform Sydney

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Learn how to do anything you want in Google Data Studio. Create beautiful visualisations and save time by automating the process without compomising on the visualisation aspect.

Why Data Studio and not one of the other data visualization tools?
It’s free, simple to use, simple to share and with the possibility to connect to a lot of data source, you can report on almost every thing.

Publicada em: Dados e análise
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How to Do Anything You Want in Google Data Studio - Google Marketing Platform Sydney

  1. 1. CLICKTOCONTINUE GOOGLE MARKETING PLATFORM SYDNEY MAY 2019 1
  2. 2. ENTERPRISE DIGITAL MARKETING & ANALYTICS | Thank you for joining us today. ● Paul Hewett ● GMP Sydney Organiser ● Director of In Marketing We Trust CLICKTOCONTINUE PAUL PAUL HEWETT ORGANISER + HOST
  3. 3. DIGITAL MARKETING & ANALYTICS |CONVERSION RATE OPTIMISATION | OUR SPONSORS IN MARKETING WE TRUST EVENT SPONSOR SITBACK SOLUTIONS VENUE SPONSOR
  4. 4. DIGITAL MARKETING & ANALYTICS |ENTERPRISE DIGITAL MARKETING & ANALYTICS | OUR MEETUP OBJECTIVES 1.Share Google product expertise 2.Share digital marketing expertise 3.Increase the adoption of best practices 4.Build a community of Google marketers
  5. 5. ENTERPRISE DIGITAL MARKETING & ANALYTICS | SPEAKERS ALBERT MIA HEAD OF GROWTH GROWING YOUR STARTUP SEB HEBERT HEAD OF DIGITAL, CEO MAG HOW DO ANYTHING IN DATA STUDIO ED JONES HEAD OF GROWTH HOW TO CREATE WINNING AD CAMPAIGNS MAY JUNE JULY
  6. 6. ENTERPRISE DIGITAL MARKETING & ANALYTICS | 6 GOOGLE NEWS
  7. 7. ENTERPRISE DIGITAL MARKETING & ANALYTICS | SEARCH CONSOLE REPORTS BACK ON TRACK
  8. 8. ENTERPRISE DIGITAL MARKETING & ANALYTICS | ● Konnichiwa, Seb (he loves Japan) ● Background in design and UX ● Moved into online, starting with SEO ● Now head of digital at CEO Mag ● An incredible artist (Mr Yarks) ● Why data studio visualisations... ● Combines his love for data, digital, design CLICKTOCONTINUE SEB SEB HEBERT HEAD OF DIGITAL, CEO MAGAZINE
  9. 9. DATA STUDIO GOOGLE 9 POSSIBILITIES ARE ENDLESS
  10. 10. Today we are going to talk about Google Data Studio. But before we start, ... Hello! My name is Sebastien. I’m Head of Digital for The CEO Magazine!
  11. 11. Follow me on Instagram: @s_yarks ;) Since I’m a kid, I have always been fascinated by 2 things: DATA and PICTURES
  12. 12. After a failed go in the artistic world, I started my career as a Data Analyst. I realised really fast that Decisions Makers didn’t see the data (MY DATA) for what it was.
  13. 13. Communicate the story to people (Not just the number) Comprehend the information quickly Easily Identify relations and patterns and pinpoint trends That’s when I understand the importance of Visualisation. Data visualisation helps:
  14. 14. THAT’S WHEN I STARTED USING GOOGLE DATA STUDIO But Data Visualisation takes time. The more I advanced in my career, the more I needed a way to automate my reports without compromising on the visualisation aspect...
  15. 15. https://datastudio.google.com LET’S JUMP IN
  16. 16. RECAP: CHOOSE A TEMPLATE
  17. 17. RECAP: CHOOSE A DATA SOURCE
  18. 18. RECAP: VOILA!
  19. 19. THAT’S GREAT BUT MY BUSINESS IS NOT JUST ABOUT GOOGLE ANALYTICS
  20. 20. Hello Connectors https://datastudio.google.com/data
  21. 21. www.companyname.com22 A connector is a link between your Data Source and Google Data Studio. There is 2 type of Connectors: Google Built-in Connectors Google Partner Connectors While both are built to help you receive information from your data sources, you may encounter problems if your installation is not standard or if you are looking for really granular information. Unfortunately, all datas are not mapped and it can be pretty frustrating sometimes What’s a Connectors Connecting Different Data sources
  22. 22. THAT’S REALLY GOOD BUT I DON’T USE ANY OF THESE DATA SOURCES
  23. 23. Your Best Friend: Google Sheet ➜ Most software will allow you to export data on a csv or xls sheet ➜ Google Sheet allows you to manipulate your data ➜ Google Sheet AddOn can update your data automatically CRM MOZ MailChimp Adobe Facebook Twitter Instagram
  24. 24. A Word About: SuperMetrics
  25. 25. Other tools: Xappex G-Connector
  26. 26. LET SEE :) https://datastudio.google.com/
  27. 27. BUT WITH A LITTLE HELP FROM YOUR DESIGNER
  28. 28. THAT’S ALL REALLY GOOD BUT I AM STILL STUCK WITH THOSE REALLY BASIC GRAPHS
  29. 29. Say Hello to Google Data Studio Community How to work with this template? Data Studio Community Visualizations allow you to build and use your own custom visualizations in Data Studio. Community visualizations offer: - The flexibility to use any visualization library and custom JavaScript and CSS for your visualization. - The capability to define which style elements your visualization requires in the Data Studio property panel. - An event driven model that posts data and style information to your visualization as users interact with the report.
  30. 30. DID I SAY ANYTHING ABOUT SHARING?
  31. 31. www.companyname.com Welcome to the Intranet of my company 35
  32. 32. Thanks for Watching Any question?

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