Cart Abandonment Recovery Why and How To Stop It Happening

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Part of our #CRO Talk meetup series covering key aspects of ecommerce conversion rate. Our meetup is held every 3rd Wednesday of the Month in Sydney CBD. With 3 out 4 shoppers leaving carts, ecommerce manager are leaving a lot of money on the table. This event covers the key drivers for shoppers to leave a site and mechanisms used to bring back shoppers to complete their purchase.

Negócios

6
According to Baymard Institute 67.44% of shopping carts
are abandoned online.

7
http://www.youtube.com/watch?v=3Sk7cOqB9Dk

8
No purchase
Intention
Very hard fixes
System
Errors
Easy fixes
Business challenges
Hard fixes

13
Why did these guys dropped .They went as far as entering their details. Better check

Large drop out from returning visitors who landed on register page
(before checkout)… Turns out cart was timing out while users were browsing
elsewhere. Lost all their basket item.
Fix: Consider saving the session data for longer

Retention Revenue
Follow up
email
Retargeting
Capture
email
Something
happened/
Abandon
Add to cart
Return to
Cart &
Finish
Transaction
Activation
21

22
Every single cart abandonment
email ~$5 in rev.
1/3 lead
to a
purchase
back
1/8th
emails are
clicked
1/2
recovery
emails are
opened

28
Tailored title inc. prod
Urgency
Alternative
Contact method

Do your best to keep them on the site
‣ Look for obvious issues via user testing
‣ Check your technical signals & form issues
‣ Test shipping policy and timeframe
‣ Conduct exit survey
‣ Get their email early
Get back to them quickly
‣ Keep their cart alive
‣ Use email recovery solution
‣ Craft the best possible email and test
Retarget them efficiently
‣ Adapt messaging and visuals
‣ Adjust campaign length based on purchase pattern
41

Date: Wednesday, June 15, 2016
18:30
RSVP here
4
2

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Cart Abandonment Recovery Why and How To Stop It Happening

1. #CROTalk Sydney 18.05.2016

2. ‣ ‣ ‣ ‣ 2

3. 3

4. ‣ ‣ ‣ ‣ ‣ 4

5. 5

6. 6 According to Baymard Institute 67.44% of shopping carts are abandoned online.

7. 7 http://www.youtube.com/watch?v=3Sk7cOqB9Dk

8. 8 No purchase Intention Very hard fixes System Errors Easy fixes Business challenges Hard fixes

9. 9

10. 1 0

11. ‣ ‣ ‣ 11

12. ‣ ‣ ‣ 12

13. 13 Why did these guys dropped .They went as far as entering their details. Better check

14. Large drop out from returning visitors who landed on register page (before checkout)… Turns out cart was timing out while users were browsing elsewhere. Lost all their basket item. Fix: Consider saving the session data for longer

15. 15

16. 16

17. 17

18. 18

19. ‣ ‣ 19

20. 2 0

21. Retention Revenue Follow up email Retargeting Capture email Something happened/ Abandon Add to cart Return to Cart & Finish Transaction Activation 21

22. 22 Every single cart abandonment email ~$5 in rev. 1/3 lead to a purchase back 1/8th emails are clicked 1/2 recovery emails are opened

25. 25

28. 28 Tailored title inc. prod Urgency Alternative Contact method

29. 29 Target audience: Teens/Young Women

30. 30 Urgency

31. ‣ ‣ ‣ 31

32. ‣ ‣ 32

33. ‣ ‣ ‣ ‣ ‣ ‣ ‣ 33

34. 3 4

35. 35

36. 36

37. 37

38. 38

39. 39

40. ‣ ‣ ‣ ‣ 40

41. Do your best to keep them on the site ‣ Look for obvious issues via user testing ‣ Check your technical signals & form issues ‣ Test shipping policy and timeframe ‣ Conduct exit survey ‣ Get their email early Get back to them quickly ‣ Keep their cart alive ‣ Use email recovery solution ‣ Craft the best possible email and test Retarget them efficiently ‣ Adapt messaging and visuals ‣ Adjust campaign length based on purchase pattern 41

42. Date: Wednesday, June 15, 2016 18:30 RSVP here 4 2

Cart Abandonment Recovery Why and How To Stop It Happening

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