A vision for multi channel retail 2010 v1.0
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The document discusses key trends for multi-channel retail in 2010, including increased customer engagement through social media, the importance of mobile channels, and delivering exceptional customer experiences. It focuses on how established retailers can retain advantages when competitors adopt multi-channel strategies, the most important activities like customer engagement, and how pure online retailers can compete through innovation, new channels, and cross-channel experiences.
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A vision for multi channel retail 2010 v1.0
- 1. A Vision for Multi Channel Retail in 2010 by Imtiaz Kaderbhoy
- 3. What’s happening in the market? produced by Imtiaz Kaderbhoy
- 5. 1. Customers now have a voice
- 6. 2. Social Commerce is the new consumer playground
- 7. produced by Imtiaz Kaderbhoy 3. Consumers now expect choice and convenience
- 9. 1. Credit Crunch
- 10. 2. Mobile Channel is now integral
- 11. produced by Imtiaz Kaderbhoy 3. Experience is Everything
- 12. On-Line and E-Commerce Trends
- 13. 1. Immersive experience will be a key differentiator
- 16. Focus: 1
- 17. What can established Multi Channel Retailers do to retain competitive advantage when now "everyone is doing it“?
- 18. think before you act, create a clear vision produced by Imtiaz Kaderbhoy
- 27. Focus: 2
- 29. prioritise the plan and deliver the benefit produced by Imtiaz Kaderbhoy
- 31. Social Commerce is the new consumer playground
- 32. What are the benefits for Multi Channel Retailers?
- 33. produced by Imtiaz Kaderbhoy
- 34. 186,990 fans
- 37. Company to Consumer: Shut up and Listen Image Source: BK Group
- 38. We’re in a 2-Way conversation Web 2.0
- 41. 2. Channels
- 42. Many channels to focus on
- 43. ..but let’s focus on
- 47. Information and rich experiences will drive in-store innovation
- 51. Focus: 3
- 58. produced by Imtiaz Kaderbhoy Summary
- 60. thank you for reading any questions please contact [email_address] http://multichannelworld.blogspot.com
Notas do Editor
- So lets focus
- The 2 nd area of focus
- A second focus that retailers should take a look at is customer communications.
- A second focus that retailers should take a look at is customer communications. In this digital era, the way in which retailers can communicate and collaborate with their customers has changed dramatically.
- Lets focus on the one channel, traditional MCR’s have over their rivals, that’s the bricks and mortar
- This leads us to our 3 rd area of focus
- its all about competing in the space or spaces that fit your business models Pure plays need to continue to play to their strengths.
- Essentially all combined to create cross channel customer experiences throughout the entire buying lifecycle
- 2010 will continue to be very challenging times for retailers and customers It is essential for retailers to engage with customers Retailers need to start creating cross channel experiences Be Agile and Innovate
- Thank you. I hope that we’ve given you some food for thought.