Why should brands focus on creating well-being for individual employees, teams and customers? This presentation shows how research supports a focus on well-being to create greater success and provides a model to assess well-being performance.

1. How individuals, teams and brands can
win with well-being

2. A brand can only be as good as the people that
deliver it.
The reputation and
success of a business is
not only reliant on the
way it manages its
brand but also on the
performance of the
teams and individuals
that deliver it.

3. Research supports the benefits of improving
employee and team wellbeing
Pink, D. (2009), Drive: The
Surprising Truth About What
Motivates Us. Riverhead. Three
important factors for satisfying
work are: Mastery (doing work
which is challenging but which
you can manage successfully),
Control (having enough discretion
in how you do the job) and
Purpose (the feeling that what
you do is worthwhile and part of
some wider whole).
Research has established that
psychological well-being is directly
correlated with performance. Wright
and Cropanzano (2000) report two field
studies which both demonstrate positive
relationships between levels of
psychological well-being and job
performance,(see also Cropanzano and
Wright, 2004, for an longitudinal
examination of the relationship between
well-being and performance over a five
Using meta-analysis techniques year period).
Harter et al. (2002) analysed data
from nearly 8,000 separate
business units in 36 companies.
They found significant
relationships between scores on
an employee survey and business
unit level outcomes, such as
customer satisfaction,
productivity, profitability,
employee turnover and
sickness/absence levels.
Mercer (2011), "What's
Working" survey. A recent
survey found over half of
UK employees are unhappy
at work.
In the UK alone, the direct cost of
absence to employers is estimated at
£17bn. The estimated annual median
cost of absence per employee is £595.
Corporate Research Forum Employee
Health and Wellbeing – whose
responsibility is it? Nov 2014
Russell Investment Group for Fortune
Magazine (2011), How does trust affect
the bottom line?. Happier organisations
outperform their competitors. A study
looked at the stock market performance
of the "100 Best Workplaces" in the US
(based on positive feedback from
employees about working there) over a
12 year period from 1998 to 2010. The
Best Workplaces achieved an average
annual return of 10%, outperforming the
benchmark S&P 500 index which returned
an average of only 3.8% over the same
period.

4. Improved individual and team wellbeing lead
to greater business success
Improved individual & team wellbeing
Creating
Meaning
Achieving More Nurturing
relationships
Building
Resilience &
sustainability
Engaging positive
emotions
• Values
• purpose
• Greater
empowerment
• Building on
strengths &
passions
• Purposeful &
motivating goals
• Time
management &
personal efficacy
• Good habits
• Self regard &
awareness
• Regard &
awareness of
others
• Feedback
• Listening /
Questioning
• Managing stress
• Healthy habits
• Compassion
• Relaxation
• Forgiveness
• Gratitude
• Fun / Enjoyment
• Confidence &
Optimism
Higher individual
& team
performance
Reduced
Presenteeism
Reduced
Absenteeism
Better attraction
& Retention

5. How well is your brand creating wellbeing?

6. Connect
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