1.
Twitter
Check profile
several times a day
874M people
used Twitter’s mobile app
45% up
by the year before
Smartphone use
has reached critical
mass in the US
Photo
is the most engages post
3M connect
with smartphone
and check their profile
several times a day

2.
Twitter: hot hashtags
#fashion #model #girl #sport #fitnessmodel #abs
#fitspot #running #workout #fit #healthy #food
#eatclean #motivation #gym #bodybuilding #strong
12.869 12.054 10.009 9.092

3.
Twitter data
0
20
40
60
80
100
1
2
3
January February March Aprill May June July August September October
1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

4.
Twitter campaign review
1
2
3
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.

5.
Instagram
Check profile
several times a day
874M people
used Twitter’s mobile app
45% up
by the year before
Smartphone use
has reached critical
mass in the US
Photo
is the most engages post
3M connect
with smartphone
and check their profile
several times a day

6.
Instagram: hot trends #1
874Musers
Instagram is the largest
source of social traffic.
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elit ullamcorper suscipit. Donec vulputate arcu sit amet purus ultrices, et ultricies quam
dapibus. Duis consequat vel tortor suscipit posuere. Aenean suscipit quam leo.
In tristique nulla dui. Vivamus nec diam lectus. Phasellus ut erat fermentum,
iaculis augue non, laoreet tellus. Praesent et leo consequat nunc lacinia interdum.
Phasellus fermentum metus nec urna interdum, eget tincidunt ex ornare. Proin nulla
urna, bibendum non pharetra id, sodales pretium mi.

7.
Instagram: hot hashtags
#fashion #model #girl #sport #fitnessmodel #abs
#fitspot #running #workout #fit #healthy #food
#eatclean #motivation #gym #bodybuilding #strong

8.
Instagram data
0
20
40
60
80
100
1
2
3
January February March Aprill May June July August September October
1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

9.
Instagram campaign review
1
2
3
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.

10.
Pinterest
Check profile
several times a day
874M people
used Twitter’s mobile app
45% up
by the year before
Smartphone use
has reached critical
mass in the US
Photo
is the most engages post
3M connect
with smartphone
and check their profile
several times a day

11.
Pinterest
0
20
40
60
80
100
1
2
3
January February March Aprill May June July August September October
1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

12.
Pinterest campaign review
1
2
3
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.

13.
Facebook

14.
Facebook
Check profile
several times a day
874M people
used Twitter’s mobile app
45% up
by the year before
Smartphone use
has reached critical
mass in the US
Video
is the most engages post
3M connect
with smartphone
and check their profile
several times a day

15.
Facebook data
0
20
40
60
80
100
1
2
3
January February March Aprill May June July August September
1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

16.
Facebook campaign review
1
2
3
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In dapibus commodo magna
eu ultrices. Aenean non velit pellentesque,
egestas nisi vel, egestas nibh.

17.
Social media mobile apps
-14%+29%
Twitter Facebook
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adipiscing elit. Cras malesuada turpis
eget elitllamcorper suscipit.
Donec vulputate arcu sit amet purus
ultrices, et eultricies quam dapibus.
Duis consequat el rtor suscipit ere.
Aenean suscipit quam leo in tiqudi.
Lorem ipsum dolor sit amet, ocnsect
adipiscing elit. Cras malesuada turpis
eget elitllamcorper suscipit.
Donec vulputate arcu sit amet purus
ultrices, et eultricies quam dapibus.
Duis consequat el rtor suscipit ere.
Aenean suscipit quam leo in tiqudi.

18.
Social media mobile apps
+60%-38%
Pinterest Instagram
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adipiscing elit. Cras malesuada turpis
eget elitllamcorper suscipit.
Donec vulputate arcu sit amet purus
ultrices, et eultricies quam dapibus.
Duis consequat el rtor suscipit ere.
Aenean suscipit quam leo in tiqudi.
Lorem ipsum dolor sit amet, ocnsect
adipiscing elit. Cras malesuada turpis
eget elitllamcorper suscipit.
Donec vulputate arcu sit amet purus
ultrices, et eultricies quam dapibus.
Duis consequat el rtor suscipit ere.
Aenean suscipit quam leo in tiqudi.

19.
Social media
0
20
40
60
80
100
1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.
1
2
3
4
4 Lorem ipsum dolor sit amet.

20.
More facts about video content
100HOURS
of video uploaded
every minute
+40%Digital video ad spend
2014 to $5,72B
2/3Mobile data trafic
will be video by
2016

21.
Goals, metrics,
influencers,
content & tactics

22.
Goals
INCREASE BUILD
traffic to the even website by 15% trough social posts
growth of all social media channels by 10%
registrations by 10% from 2012
engagement from attendees during the even
to more than 50% social participation
awarness around the convention
and ISAE’s brand by promoting
the even hashtag #ISAE2013

23.
Metrics
Acquisition Engagement Reach
Use website analytics
to show referrals from
social to event site
Track shortened links
posted through social
Track growth in all
social channels
throughout campaign
Social referrals
Track likes, shares
and retweets
Track impressions
Site visits for event
and registration page
Track hashtag
and mentions before
and during event
Track total reach
through Facebook
and Twitter

24.
Target influences
Session speakers Large associations
/CEOs and marketing
professionals
Event sponsors
(company sponsors)
Bloomington
businesses
1 2 3 4

25.
Campaign timeline 2
15,07 Nam in dapibus mi, eu ultricuse purus
10,06 Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
15,05 Sed rutrum rutrum odio, in maximus lorem mattis a.
Duis dapibus ut metus non bibendum.
10,04 Donec pulvinar fringilla iaculis.
Nullam a dolor ut nisl ornare vulputate.
15,03 Nam scelerisque sodales est, semper tincidunt neque
pellentesque id. Praesent scelerisque tortor sed ligula.
10,02 Quisque sed suscipit diam.
Vestibulum vitae risus vel lacus tempor iaculis.
15.08 Nam in dapibus mi, eu ultricuse purus
10,09 Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
15.10 Sed rutrum rutrum odio, in maximus lorem mattis a.
Duis dapibus ut metus non bibendum.
10.11 Donec pulvinar fringilla iaculis.
Nullam a dolor ut nisl ornare vulputate.
15,12 Nam scelerisque sodales est, semper tincidunt neque
pellentesque id. Praesent scelerisque tortor sed ligula.
10,01 Quisque sed suscipit diam.
Vestibulum vitae risus vel lacus tempor iaculis.

26.
Campaign timeline 3
15.04
5.03
10.02
1.01
Nam in dapibus mi, eu ultricies purus
Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
2015
15.04
5.03
10.02
1.01
Nam in dapibus mi, eu ultricies purus
Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
Cras egestas, lectus id laoreet porttitor, mi enim congue,
nec maximus magna ante non nulla.
2016

27.
Social media data
78% 45% 90% 65%
Lorem ipsum dolor amet,
consectetur adipisci elit.
Market: 2M Value: 34,6K
Lorem ipsum dolor amet,
consectetur adipisci elit.
Market: 1,5M Value: 34,6K
Lorem ipsum dolor amet,
consectetur adipisci elit.
Market: 2M Value: 34,6K
Lorem ipsum dolor amet,
consectetur adipisci elit.
Market: 2M Value: 34,6K

28.
Social media: sentiment
70%
Positive
Market: 2M Value: 34,6K
50%
Positive
Market: 2M Value: 34,6K
20%
Negative
Market: 2M Value: 34,6K

29.
Engagement
78%Lorem ipsum dolor amet,
adipisci elit. Sed blandit
tristique mets, vel volutpat
quam condimentum ut.
Lorem ipsum dolor amet,
adipisci elit. Sed blandit
tristique mets, vel volutpat
quam condimentum ut.
78%
0K
1K
2K
3K
4K
1 2 3 4 5 6 7 8 9 10
0K
1K
2K
3K
4K
1 2 3 4 5 6 7 8 9 10

30.
Social media data
8%
11%
8%
23%
35%
15%
15%
10%
9%
28%
30%
8%
12%
8%
8%
21%
33%
18%
2%
11%
14%
36%
35%
2%
13-17 18-24 25-34 35-44 45-54 55+

31.
Engagement 2
15% 40%
Lorem ipsum dolor sit amet,
adipiscing elit. Sed blandit
tristique metus, vel volutpat
quam condimentum ut.
Lorem ipsum dolor sit amet,
adipiscing elit. Sed blandit
tristique metus, vel volutpat
quam condimentum ut.
Lorem ipsum dolor sit amet, consectetur adiping elit. In dapibus
commodo magna eu ultrices. Aenean non velit pelntesque, es nisi.
Lorem ipsum dolor sit amet, consectetur adiping elit. In dapibus
commodo magna eu ultrices. Aenean non velit pelntesque, es nisi.
1K
2K
3K
4K
1 2 3 4
1K
2K
3K
4K
1 2 3 4

32.
Categories engaged in on social media
78%
45%
Entertainment
Clothing / fashion
Travel & leisure
Finance / banking
Food / beverage
Cosmetics
Audio streaming
Dating
30%
30%
30%
30%
30%
30%

33.
Service - summary
Twitter Facebook TOTAL
Enquiries 1 082 2 089 4 071
Resolved enquiries 789 1693 2482
Escalated enquiries 293 396 689
Response time 0:23:00 0:54:00 0:38:50
Deflected contacts 54 104 158
Estimated savings AU$270 AU$520 AU$790
Sentiment 45% 25% 30% 35% 15% 50% 45% 25% 30%

34.
Females in Social Media
AGE LOCATION INCOME
She is between 18 - 34 She likely lives
in Washington DC
Her incom is less than
$50K per year
0 - 17 20%
18 - 34 65%
35 - 49 8%
50 - 64 5%
65 - x 2%
20%
New York
20%
New York
20%
New York
20%
New York
70% 15%
8% 7%
under $50K $50K - $75K
$75K - $100K $100K +

35.
Males in Social Media
AGE LOCATION INCOME
He is between 18 - 34 He likely lives
in Washington DC
His incom is less than
$50K per year
0 - 17 20%
18 - 34 65%
35 - 49 8%
50 - 64 5%
65 - x 2%
20%
New York
20%
New York
20%
New York
20%
New York
70% 15%
8% 7%
under $50K $50K - $75K
$75K - $100K $100K +

36.
Social Media involvement
10%
40%
20%
30%
North America
10%
40%
20%
30%
Europe
10%
40%
20%
30%
Asia
10%
40%
20%
30%
Australia
10%
40%
20%
30%
Africa
10%
40%
20%
30%
South America
78% 45%
90% 65%

37.
Social Media involvement
Pellentesque cliquet ori
ac dolor porttitor et fria
sapien gravida.
78% 45%
90% 65%
10%
40%
20%
30%
Germany
10%
40%
20%
30%
England
z
10%
40%
20%
30%
Europe
Fusce egestas lobortis neque,
a pretium est tempor eu est at.
Vivamus augue est, imperdiet
et blandit at, dapibus ac sapien.
Donec pulvinar sapien vel nunc.

38.
Social Media bar chart
25
50
75
100
1 2 3 4 5 6 7 8 9 10 11 12 13
Lorem ipsum dolor sit amet, consectetur adiping elit. In dapibus commodo magna eu ultrices. Aenean non velit pelntesque, es nisi.

39.
Contact
Visit Us
Company Str. 150
90210 City
e-mail
contact@company.com
contac2@company.com
Call Us
+49 5847 56 90
+49 8739 03 30

40.
Contact
Visit Us
Company Str. 150
90210 City
e-mail
contact@company.com
contac2@company.com
Call Us
+49 5847 56 90
+49 8739 03 30

41.
Twitter
Social Media
Presentation Template

42.
Social Media
Presentation Template