This document summarizes a seminar on multi-channel retail. The seminar agenda includes an introduction to e-commerce, discussions on mobile e-commerce user experience, internet marketing, and payment service providers. A presentation is given by Brendan Peo on multi-channel retail, emphasizing the importance of consistency between in-store and online user experiences, and converging online and physical stores. The document also briefly discusses online strategies to address consumer deterrents to online shopping, and common concerns with online purchases.

1. MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
E-COMMERCE SEMINAR 27 FEBRUARY 2014
PRESENTED BY: KEVIN CLARKE
KEVIN.CLARKE@VAIMO.COM

2. SEMINAR AGENDA:
09:00: REGISTRATIONS & COFFEE
10:00: INTRO TO E-COMMERCE - KEVIN (VAIMO)
10:40: MOBILE & E-COMMERCE USER EXPERIENCE (UX) - PJ (VAIMO)
12:10: INTERNET MARKETING - DR PETER FISH (GO FISH)
12:35: PAYMENT SERVICE PROVIDER - CHARLES ELIMAN (PAYU)
13:00: Q & A

3. GEN 2020

5. MULTI-CHANNEL
SHOPPING BEHAVIOUR

6. MONO-CHANNEL
LANDSCAPE
THE PAST
View TV or
Print Ad
Go to
Store
Choose
best
Option
Buy Item
Compare
Options
In-Store Linear Approach

7. On-Line Enabled Customer

10. Template Solutions
Comparison Sites
Bespoke
BUYING VS SHOPPING
Product Page Detail
Onsite Search Engine
Merchandizing
Personalization
Page Load Speed/Advance
Caching

11. ONLINE ECO-SYSTEM OF PARTNERS

12. DYNAMIC
MERCHANDIZING

16. MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
Consistency - Bridging In-Store & Online
User
Experience !!

17. E-COMMERCE & USER
EXPERIENCE !!

18. MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
User
Experience !!

19. Converging Online & In-Store

20. The WHOLE Internet becomes your Store...

21. At the very least...

22. MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER

23. Code Base
Standard
Template
Custom
Template
Variate Innovate
Project Hours 60 hours
80 - 100
hours
120 hours 200+ hours
Code Base
License
Imitate Variate Variate Innovate
Monthly Cost R1000 R2000 R2500 R5000
TOTAL
Project Cost
R35k R60k R90k R200k +
VAIMO / MAGEGTO CODE BASE:

24. ABOUT
SWEDEN • NORWAY • FINLAND • ESTONIA • UNITED KINGDOM • SOUTH AFRICA

25. THE WRAP
WWW.VAIMO.COM
KEVIN.CLARKE@VAIMO.COM

26. MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
THANK YOU !
QUESTIONS ??

27. DETERRENTS :-(
DESCRIPTION
Consumers want to
receive/consume products
immediately
Instant
Gratification/Im
mediacy
Same Day Deliveries
Touch a fabric / Smell a cologne
/ Sample food
Sensory
Experience/Sam
pling
Free & Easy Returns
Sample Boxes
Selling Cars / Make-Up
Education /
Personalized
Selling
Heavy Editorial & Video
Personal Stylist Operation
ONLINE STRATEGY

28. TOP 3 CONCERNS...
CARD AND PAYMENT DETAILS SAFE?
NOT KNOWING THE QUALITY OF MY PURCHASE
NOT RECEIVING MY PURCHASE