The document provides tips for creating an effective portfolio website as a designer. An effective portfolio clearly outlines one's creativity and competence. It should include a logo that reflects the designer's work, an about section detailing experience and services, a services section listing areas of expertise, and a contact section with ways to reach the designer. Together these provide potential clients and employers with information to assess the designer's skills and determine if they want to hire their services. The portfolio aims to attract new clients and jobs by demonstrating past successful projects and qualifications through compelling content and well-designed pages.

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Tips and Guidelines for Creating and Organizing a Strong
Effective Portfolio
Appealing Portfolio: Know-how Basics
As a designer, you must create an effective portfolio that clearly outlines your creativity and the level of
competence. Students and those who wish to venture in such a business as web design, prospective employers
will only hire you if they are impressed with whatever
you have to show – that competes with other
designers’ work. For professionals, creating an
attractive one acts as a way to lure new clients by
showing them what you have accomplished in the
past through creation of appealing websites. So, what
entails an effective portfolio?
It is important to specify the reasons behind what you
do with your website. With this in mind, you can have
a clear understanding of what your clients want and
what will make them be glued to your website, and
seek your services as a designer for their websites. It is therefore wise to use compelling content on the website
that will give the necessary details regarding what you do, in form of videos, slide shows, thumbnails to
compliment the short descriptions on the website.
The following are some of the considerations needed for a great appealing website portfolio:
Logo
A good logo should create a clear reflection of what you do while still creating a consistent brand throughout the
website. It should therefore be unique, so as to stand out among many others from competing designers. The
logo should be well visible especially on your homepage and matching with the intended work of the website by
use of appealing related images or designs that will show the client a lot about the website.
About Section
This is a section where you define clearly what you do
using a brief description of the line of work. This
section should be informative on the kind of work you
do, the target market, the links of the companies
affiliated to your line of work, and more importantly
your role to the economy. Most importantly, this
section should be filled with factual details about your
website and should tell the client what to expect if
he/she wishes to hire your services. You can also add
other related sites and social platforms that give
further details related to your services. Here, it is also
good to state clearly the mission and vision
statements using brief sentences, which inform the
clients about your obligations and the objectives you
have set to achieve after a given period of time.
Services Section
This is an important part of the website that tells your clients the services they should expect once they hire you.

3. These should be factual as well as specific to the line of work you are dealing with. Give the clients few areas of
your expertise and state the reasons you consider yourself the best in your field.
Contact Section
Another important part of your website that will inform the clients on the various avenues they can use to reach
you. It is important to include different platforms that can be used to access the website and the support staff
including email, telephone, or even a Facebook page among other similar platforms. Placing a contact form with
different sections where a client can fill is also a good idea that will also help you get opinions and comments from
many clients.
With the above in place, it is good to realize that the logo and tagline will be used by competing designers and
potential employers to judge your competence. Be creative while giving professional facts about your line of
expertise in order to attract more clients through your website!
About the author
Christopher is a web developer, designer, and SEO specialist. He runs a SEO specific company at
https://www.virginiaseo.org and really enjoys design and marketing.