Presented on March 3, 2015, this Imagine class explains the fundamentals of advertising in both print and web. Particular focus is given to color and composition.

2. Agenda
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Building your advertising strategy
Tips for layout
Tips for conversion

3. WHAT’S THE POINT OF
THIS PRESENTATION?
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To show you how to make your advertising more
effective. In other words, help you grow your
business.

4. DIY ADVERTISING STRATEGY
Prioritize target audiences.
Determine your goal.
Determine your media.
Build your schedule.
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6. ONLINE VS. PRINT
Online
Lower CPM (cost per thousand)
Immediate publishing
Allows for impulse
Often more budget options
Print
Fewer distractions
Longer lasting
Larger sizes
More legitimate (tactile)

7. Color psychology
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8. Eye travel
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9. Eye travel
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10. Eye travel
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11. 11

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13. Tips for conversion
Draw your
reader to a
landing page.

14. Tips for conversion
Give a time-sensitive offer.

16. Tips for conversion
Test different options.

17. Tips for conversion
Test different options.

18. Tips for conversion
Test different options.