An overview of some of the best package designs in 2011.

1. THE BEST OF PACKAGING
DESIGN IN 2011

2. funkin MIXER
When it comes to spirit innovation, the UK is at the forefront. The adult beverage market is becoming
increasingly convenience-centric as we see the mushrooming of pre-mixed drinks sold in convenience
outlets, and now the introduction of exotic cocktail mixers such as Funkin Mixers.
Deviating from the trends in the spirit world, the sleek designed pouch is reminiscent of a still
beverage, with its colorful yet clean design, and simple, yet get-the-job-done typographic style. It’s
portable, is practical, you know immediately what it is, and the scalable design language reads
consistently throughout all of the SKUs.

3. Compass Box
Compass Box is renowned for their very high quality, award winning scotch whisky.
We believe that their beautiful package that so appropriately captures we “joy” and “innovation” that
they use to describe their brand. From the artfully chosen art-nouveau style fonts, to the luxurious
names that roll off your tongue, Compass Box’s packaging reflects an old world sensibility with
modern style. It’s elegant, romantic, experiential, and eye-catching. We give it a 10!

4. Old Spice
Old Spice was struggling with consumer misconception that the fragrances
smelled, well, old. The new package design conveys the refreshed scents in a
way that makes them appear youthful and palpably fresh. Top marks for
attempting to change consumer perceptions.

5. Johnny Walker Blue Label
In collaboration with Diageo and Porche Design Studios, Johnny Walker
launched The Blue Label Collection in commemoration of Alexander Walkers
1867 Old Highland Whisky. It’s rare character and big flavor is further
brought to life through this rich packaging design that demonstrates just how
much of an “unrivaled masterpiece” this product really is.

6. Kohberg
Kohberg, the Danish bread manufacturer that partners with a the The Danish Cancer
Society in its fight against breast cancer created this jaw-dropping package to increase
brand awareness and channel funds to the cancer society. The cleverly, tongue-in-cheek,
packaged rye bread rolls are both eye catching, clever and beautifully simple. Top marks
to raising awareness for a good cause while giving us a good giggle.

7. Ramlosa
Ramlosa gave us a great example of how packages and their functionality can
add value for the consumer. With the redesign of their bottle we can practically
taste the crisp and refreshing water the new bottle holds. The angular, icy design
is suggestive of where the water hales from. Oh, and did we mention it reduces
cost and waste?! Top marks for making us thirst for this gorgeous bottle.

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