9. “ When dealing with people,
remember you are not
dealing with creatures of
logic, but with creatures
of emotion.”
– Dale Carnegie, American Author & Lecturer
12. How much do you think
our conscious mind
processes per second?
“ Our senses are taking in
about 11 million bits of information
every second.”
– Pradeep, A.K. The Buying Brain
13. SIGHT
“ The most powerful aspect of the
reptilian brain is the fact that it is
able to process visual stimuli
without the use of the visual cortex.
This is why we prefer images over
words and experiences over
explanations.”
- Antonio Damasio, neurologist
14. SIGHT
COLOR ORIENTATION DENSITY STIMULATION ATTRACTION
INTENSITY SIZE INTERSECTION TEXT
text
20. “ Humans evolved brains that are
pattern-recognition machines,
adept at detecting signals…
amid a very noisy world.”
– Michael Shermer, Scientific America
27. “ In a recent study, nearly 75% of respondents
reported making credibility judgments based
on the content presentation.”
– Vanden, Bergh & Katz, Choice, Challenge, Change
31. “Products that trigger subconscious
feelings of disgust or delight can alter
consumer perceptions of surrounding
products.”
– Roger Dooley, Brainfluence
39. BEFORE AFTER
Miller Neuropackaging redesign to
drive shelf performance
-Data by Nielsen
40. Direct Benefit
brings forth the
Yellow & Green nutritional benefit
represent a more
natural & light beer Silver Foil
used only around edges
Harmonious Choice
Clear Bottle
of Fonts (two fonts vs.
beer is visible
three)Uniform image
behind text
Name Visible
on back of bottle Lime Visual
reinforces product conveys freshness &
purity authenticity of flavor
Brain Insights Drove
New Design