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1. “SEARCH ENGINE OPTIMIZATION WITH
REFERENCE TO CLICKRETINA.COM "
PRESENTED BY
(YUVRAJ VERMA)
MBA 3rd Semester
Roll No- 1210672297
SUMMER TRAINING PROJECT
REPORT
On

2. Introduction
 SEO stands for ―search engine optimization.‖
In simple terms, it means the process of
improving your site to increase its visibility when
people search for products or services
related to your business in Google, Bing, and
other search engines. The better visibility
your pages have in search results, the more
likely you are to garner attention and attract
prospective and existing customers to your
business

3. Company Profile
Founded in 2014, Click Retina Digital
Marketing Agency is a full-service digital
marketing company To drive new customers
to your website, Click Retina relies on its own
search engine optimization (SEO) skills and
marketing expertise. best digital marketing
experts, a wide array of web design, an
effective online presence, and many other
services, makes us the best digital marketing
agency in Lucknow, that is incomparable with
any such companies.

4. Objectives of the Study
 To study the analysis of new product launch
using SEO.
 to study the consumer attitude and
perception towards social media marketing
 to analyse the marketing strategy of
ClickRetina.com of social medium platform
 to know the influence of social media
marketing activity on purchasing behaviour of
consumer

5. Research Methodology
Research design - Descriptive research
Sampling Unit - Customers of ClickRetina.com
Sampling Method - Convenient sampling
Sources of data - Primary data and secondary
data
Primary Data - questionnaire
Universe- Lucknow
Sample Area–Lucknow City
Sample Size- 100

6. Limitations of the study
 Time is the important limitation.
 Due to time constraints only limited
population is taken for the study.
 Findings based on this study cannot be
used in other organizations.
 There are chances of misrepresentation
responses.
 The biased view of the respondent is
another cause of the limitation

7. FINDINGS
 Most of the respondents agree that the digital marketing
strategy can be preferred to promote their website
through SEO
 Most of the respondents agree that the digital marketing
strategy can be preferred to promote their website
through SMO/SEM
 Most of the respondents agree that the digital marketing
strategy can be preferred to promote their website
through SMO/SMM
 Most of the respondents agree that the digital marketing
strategy can be preferred to promote their website
through SMO

8. SUGGESTIONS
 Special offers can be given to make the customers to
use all the digital marketing services of ClickRetina.com.
This will help ClickRetina.com to increase the overall
business
 Additional point of contact members can be allocated to
each customer. This will help them to update the status
of the website optimization to the customers on a
periodical basis
 Special training can be provided to the customers to
understand the various new innovations that have
happened in the website optimization field. This will
motivate the customers to choose other digital marketing
services of ClickRetina.com.

9. CONCLUSION
 This study has been undertaken to understand
the overall effectiveness of the Digital marketing
services at ClickRetina.com. For this purpose,
responses from the customers have been
collected and analyzed. Based upon the findings
out of the research, few valuable suggestions
have been given to the management of
ClickRetina.com to improve the overall
effectiveness of Digital marketing services for its
customers.

10. THANK YOU