CLOU g summer

1. PRESENTED TO PRESENTED BY
Dr. Pragati Sirohi Aryan Verma
Subject Coordinator Roll No-202010701110013
SRMU, LUCKNOW
“A STUDY OF DIGITAL
MARKETING OF RELIANCE
INDUSTRIES”
A
DISSERTATION
On

2. Introduction
 With the advent of the modern computer technology, many
technicians and inventors started developing not only the brand new
ways of managing text, graphics and motion data input into
computer systems, but also incorporating the new evolving
technologies into tried and true analog input systems, making them
more versatile, useful and precise than ever before. One of such
technologies focused on enhancing the use of one of the oldest and
most important tools modern humanity ever created – a five
millennia old writing pen. It is important to note that digital pens are
not styluses. Stylus is an inert pencil-like item that provides data to
capacitive or resistive screens that then use that pressure data to
recreate the digital form of user's drawing. Digital Pens on the other
hand are built around the regular ink cartridges, with onboard
sensors (pressure sensitivity, IR cameras, accelerometers,
positional sensors, computer connectivity features, input buttons,
memory, battery, indicator lights, vibrator motor and more) that can
record users drawings, store them onboard or sync them with
nearby computer.

3.  Digital pens have many advantages over traditional pens,
enabling users to easily record their text entry, drawings,
diagrams, quick notes and transfer them to a computer where
they can be used either as-is or used in many different ways
in enhancing workflow, simplify work procedures and more.
Data entry with digital pens can be recorded into onboard
storage and synced with the PC or Mac at a later time via
wireless or USB cable connection, or can be synced with
desktop, laptop and mobile devices instantly (with live
preview of the drawings of text on the screen), but also
interpreted on the fly using various computer software for
handwritten text recognition (Optical character recognition –
OCR) and used for real-time text entry such as note writing,
filling out forms, capturing user signatures, etc.
NEED OF INNOVATION

4. “Is the digital pen technology a feasible short-term or “bridge” solution for vital
sign data acquisition on acute inpatient units?”
The goals for the study were as follows:
The digital pen technology will provide a feasible and workflow-friendly, bridge
solution for capturing vital sign data in acute care settings.
The technology will be associated with improved satisfaction with the vital sign
data collection and reviewing process.
Usability of the digital pen will be improved through pre-implementation workflow
process evaluation and mapping (e.g. preemptive measures taken to improve
usability based on evaluation will overcome poor usability features of digital
pen).
To evaluate feasibility of the digital pen and paper technology from multiple
perspectives including reliability as a data acquisition method, staff acceptance
and cost effectiveness.
FEASIBILITY STUDY

5.  Most of the respondents agree that Digital Marketing content for
business is rich and Appropriate for current covide 19 situations.
 Most of the respondents agree that Digital Marketing ads for business
has influenced purchase decision intent positively.
 Most of the respondents agree that Digital Marketing going to change
that way of business in Lucknow.
 79% of viewer agrees that Digital Marketing creates positive change in
Business on various issues. While 21% don't agree with this.
 57% of respondent want that Digital Marketing should be given more
roles in development of Business while 43% do not agree with this.

6. SUGGESTIONS
 Special offers can be given to make the customers to
use all the digital marketing services of Reliance
Industries. This will help Reliance Industries to increase
the overall business.
 Additional point of contact members can be allocated to
each customer. This will help them to update the status
of the website optimization to the customers on a
periodical basis.
 Special training can be provided to the customers to
understand the various new innovations that have
happened in the website optimization field. This will
motivate the customers to choose other digital marketing
services of Reliance Industries.

7. THANK YOU