This is a story about future of retail and description about the future 4P in retail.

1. The future of retail industries.
Humanism or machine-oriented
‫رفت؟‬ ‫خواهد‬ ‫سمت‬ ‫کدام‬ ‫به‬ ‫فروشی‬ ‫خرده‬ ‫صنعت‬ ‫آینده‬
‫محوری‬ ‫ماشین‬ ‫یا‬ ‫گرایی‬ ‫انسان‬
‫شریعتمداری‬ ‫صدرا‬

2. ‫اند‬ ‫ساخته‬ ‫را‬ ‫جوامع‬ ‫انسانها‬
‫را‬ ‫انسانها‬ ‫جوامع‬ ‫نه‬
‫اما‬ ‫یافته‬ ‫تغییر‬ ‫مسیر‬ ‫این‬ ‫گرچه‬
‫است‬ ‫بازگشت‬ ‫حال‬ ‫در‬ ‫خود‬ ‫وجودی‬ ‫اصالت‬ ‫به‬ ‫مسیر‬ ‫این‬

3. Overall retail trends
2013- 2014
top 30 developing countries ranked in terms of retail investment

6. On the radar change
Brazil Chile Uruguay China
UAE Armenia Turkey Kazakhstan
Kuwait Georgia

10. In the past five years, US-based Wal-Mart, France-based Carrefour, UK-based Tesco, and
Germany-based Metro Group saw their revenues in developing countries grow 2.5 times
faster than revenues in their home
markets.

11. industry’s focus shifting from mature markets
inability to grow and maintain profit margins Rising competitive pressures
Transformation of alternative sales channels
including “Bricks (stores), Clicks (web), Rings (call
centers), and Knocks (services to the home)”
Blurring of roles between
suppliers and retailers

12. the strategic focus of the entire retail sector is moving towards the emerging economies
of Asia and Central and Eastern Europe, and China and India in particular.
Results

13. In emerging markets, e-commerce is a trend that has really caught up and BRIC (Brazil, Russia,
India and China) shows the strongest growth in e-commerce.

15. Seismic Shift
By 2020, 43% of the retailers
believe that the mobile will become the most important channel
overtaking stores, PCs, call centers, and
direct sales

16. Contactless payments

18. Retailers believe unknown technology will
be a main driver in changing customer
expectation in future

19. In a study done by Economist In Intelligence Unit, the second most popular choice for the main driver
of changing customer expectations by 2020 is an “unknown technology”.

20. Why people need to meet unknown technologies?

21. Because we are living in virtualtime !

23. Shopping With Google Glass

25. Success in tomorrow’s world will depend on how we well you adapt
And take advantage of change.

26. Key challenge in future retail will be
Consumer’s needs
Dreams

27. Retail experiences
Scientific Social
Emotional Spiritual

28. Well being economics The good life
Happy people are engaged , focused and up to 50% more productive

31. Future 4P
PeoplePlanet
Purpose Profit
Rational Emotional

33. Future retail without Sellers

36. Thanks
Sadra Shariatmadari
Illusionmarketing.com