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A-Rod or
Bust!
Ilan Bielas | Robert Moras | Justin Pak
Max Phillips | Marissa Sunio
Sports Accounting and Finance
Final Presentation
April 26, 2016
Introduction
• Alex Rodriguez is a MLB
Professional Baseball Player
• Drafted to Seattle Mariners in 1993
• 5 successful years in Seattle
• 4/5 years had batting average
over .300
• 184 Home Runs
• 574 RBIs
• 126 Stolen Bases
• At the end of the 2000 season with
Seattle, A-Rod was offered a
contract with the Texas Rangers
Our objective was to assess the financial impact of signing Alex
Rodriguez to the largest contract in MLB History at the time.
Contract Details
Year Base Salary Signing Bonus
Deferred
Compensation Total Value
2001 $21,000,000 $2,000,000 $23,000,000
2002 $21,000,000 $2,000,000 $23,000,000
2003 $21,000,000 $2,000,000 $23,000,000
2004 $21,000,000 $2,000,000 $23,000,000
2005 $25,000,000 $2,000,000 $27,000,000
2006 $25,000,000 $25,000,000
2007 $27,000,000 $27,000,000
2008 $27,000,000 $27,000,000
2009 $27,000,000 $27,000,000
2010 $27,000,000 $27,000,000
2011 $5,000,000 $5,000,000
2012 $4,000,000 $4,000,000
2013 $3,000,000 $3,000,000
2014 $3,000,000 $3,000,000
2015 $4,000,000 $4,000,000
2016 $4,000,000 $4,000,000
2017 $4,000,000 $4,000,000
2018 $3,000,000 $3,000,000
2019 $3,000,000 $3,000,000
2020 $3,000,000 $3,000,000
Key Assumptions
Sponsorship Revenue Team Player Payroll Local Revenue
Payroll as a % of
Local Revenue
Sponsorship
Revenue
Sponsorship as a Pct
of Player Payroll
Yankees $92,538,260 $190,283,600 49% $17,125,524 19%
Mets $79,509,776 $152,442,000 52% $13,719,780 17%
Braves $84,537,836 $135,169,500 63% $12,165,255 14%
Indians $75,880,971 $134,611,800 56% $12,115,062 16%
Gians $53,737,826 $96,882,400 55% $8,719,416 16%
Mariners $58,915,000 $117,140,100 50% $10,542,609 18%
Dodgers $88,124,268 $116,725,700 75% $10,505,313 12%
Rangers $70,795,921 $110,561,000 64% $9,950,490 14%
Red Sox $77,940,333 $112,752,900 69% $10,147,761 13%
Orioles $81,447,435 $113,832,000 72% $10,244,880 13%
Astros $51,289,111 $88,350,600 58% $7,951,554 16%
Tigers $58,265,167 $79,728,000 73% $7,175,520 12%
Rockies $61,111,190 $106,951,800 57% $9,625,662 16%
Cubs $60,539,333 $97,900,400 62% $8,811,036 15%
Cardinals $61,453,863 $93,593,500 66% $8,423,415 14%
Diamondbacks $81,027,333 $98,080,900 83% $8,827,281 11%
Angels $51,464,167 $68,628,800 75% $6,176,592 12%
White Sox $31,133,500 $66,023,800 47% $5,942,142 19%
Padres $54,821,000 $60,732,000 90% $5,465,880 10%
Devil Rays $62,765,129 $70,405,800 89% $6,336,522 10%
Blue Jays $46,238,333 $54,764,600 84% $4,928,814 11%
Phillies $47,308,000 $52,905,600 89% $4,761,504 10%
Reds $46,867,200 $45,435,200 103% $4,089,168 9%
Athletics $31,971,333 $40,263,300 79% $3,623,697 11%
Royals $23,433,000 $39,058,800 60% $3,515,292 15%
Pirates $28,928,333 $36,396,800 79% $3,275,712 11%
Brewers $36,505,333 $38,140,800 96% $3,432,672 9%
Marlins $20,072,000 $40,716,500 49% $3,664,485 18%
Twins $16,519,500 $19,662,000 84% $1,769,580 11%
Expos $34,807,333 $13,205,500 264% $1,188,495 3%
75th Percentile 15.7%
• Sponsorship Revenue makes up between
8-10% of Local Revenue (we assumed
9% across the league)
• In order to calculate sponsorship revenue
tied to a specific player, we use
sponsorship revenue as a percentage of
player payroll (SaaPoP) as a proxy metric
• Since Texas is a large market team, and
Alex Rodriguez is a marquee free agent,
the league 75th percentile of SaaPoP is
used to measure the sponsorship revenue
that the Rangers would receive from
signing him
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
83 84 85 86 87 88 89 90 91 92 93 94 95
%ChanceofMakingthePlayoffs
Games Won
American League Playoff Probability
Year Projected Wins
% Chance to
Make playoffs
ALCS Additional
Rev
(2 of 4 teams)
WS Additional
Rev
(2 of 8 teams)
2001 82 0% $- $-
2002 85 0% $- $-
2003 87 20% $1,048,576 $1,048,576
2004 89 30% $1,610,613 $1,610,613
2005 90 65% $3,573,413 $3,573,413
2006 91 80% $4,503,600 $4,503,600
2007 91 80% $4,611,686 $4,611,686
2008 90 65% $3,836,923 $3,836,923
2009 88 25% $1,511,157 $1,511,157
2010 86 10% $618,970 $618,970
Postseason Dollars = % chance to make Playoffs * Value of Postseason Kicker
Playoff Kicker (given) = $10M for reaching ALCS; $20M for reaching WS
Playoff Win Assumptions
1. Gaines, Cork Chart of the Day: What It Takes to Make the Playoffs in Baseball, BusinessInsider.com, April 21, 2011
Incremental Revenue Sources
• Alex Rodriguez will increase attendance at Rangers games
• Average ticket prices will increase by 25%Increased Ticket Sales
• The marketability of Alex Rodriguez will drive sponsorship revenue at one
of the top rates in the leagueSponsorship Revenue
• Increased Attendance will drive additional concession revenueIncreased Concessions
• Merchandise spend from signing a marquee free agent will increase by 40%
• Additional attendance will also drive salesMerchandise
• Alex Rodriguez will contribute at least 8 additional wins furthering the
team’s chances at making a deep run in the playoffsPlayoff Revenue
The Alex Rodriguez Effect
Incremental Revenues
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ticket Sales Sponsorships Playoffs Merchandise Concessions
-$8,000,000
-$6,000,000
-$4,000,000
-$2,000,000
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Net Cash Flow by Year
Cash flows generally rise each year at the
beginning or Rodriguez’s contract
peaking in 2006, and diminishing
following years.
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Cumulative PV Over Time
Alex Rodriguez contract
ends and deferred
compensation payments
begin
Sensitivity Analysis & Key Ratios
Discount Rate NPV
6.0% $20,184,908
6.5% $20,594,323
7.0% $20,934,336
7.5% $21,211,768
8.0% $21,432,800
8.5% $21,603,041
9.0% $21,727,577
9.5% $21,811,023
10.0% $21,857,566
Key Business Ratios
ROI 2.2%
IRR -1%
Sensitivity Analysis shows that the positive cash flows from each year of
Alex Rodriguez’s contract will always result in a positive NPV.
Non-Financial Considerations
Commitment to
Winning
Ability to Sign and
Keep Future FA
Raise Franchise
Value by $100-
200M
Improved Team
Image
Increased
Franchise Visibility
Negotiate Future
Projects, including
New Practice
Facility
Increase Hispanic
Fan Base
There are many Non-Financial benefits to signing Alex Rodriguez.
Is He Worth It?
• During his 10 years playing on the
team, the Rangers can pay A-Rod’s
contract and still have a positive cash
flow every year due to increases in
ticket sales/prices, concessions,
parking, merchandise, and
sponsorships
• NPV of contract is $21,432,800
• ROI is only 2.2%
The combination of making the numbers work and the positive non-financial
benefits make the signing of Alex Rodriguez a no-brainer!
Appendix
Pro-Forma Financials
Summary of Assumptions
Cash Flows
Pro Forma Incremental Income Statement
For the Year
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Revenues
Incremental Ticket Revenue $24,944,928 $24,026,738 $23,108,548 $22,190,358 $21,272,167 $20,353,977 $19,435,787 $18,517,597 $17,743,730 $17,743,730
Expected Playoff Revenue $0 $0 $2,097,152 $3,221,225 $7,146,826 $9,007,199 $9,223,372 $7,673,846 $3,022,315 $1,237,940
Incremental Sponorship Revenue $2,525,953 $2,525,953 $2,525,953 $2,525,953 $2,965,249 $2,745,601 $2,965,249 $2,965,249 $2,965,249 $2,965,249
Incremental Merchandising Revenue $2,560,701 $2,636,661 $2,712,470 $2,788,076 $2,863,426 $2,938,465 $3,013,134 $3,087,371 $3,176,381 $3,349,387
Incremental Concessions and Parking
Revenue $940,294 $1,015,651 $1,090,858 $1,165,864 $1,240,617 $1,315,060 $1,389,136 $1,462,784 $1,551,087 $1,722,720
Total Revenue $30,971,875 $30,205,003 $31,534,980 $31,891,476 $35,488,285 $36,360,302 $36,026,677 $33,706,847 $28,458,761 $27,019,026
Expenses
Incremental A-Rod Pay $22,300,000 $21,929,422 $21,513,069 $21,045,285 $24,919,718 $22,129,230 $23,665,801 $22,920,421 $22,082,968 $21,142,068
Revenue Sharing $4,988,986 $4,805,348 $4,621,710 $4,438,072 $4,254,433 $4,070,795 $3,887,157 $3,703,519 $3,548,746 $3,548,746
Total Expenses $27,288,986 $26,734,770 $26,134,779 $25,483,357 $29,174,152 $26,200,025 $27,552,958 $26,623,941 $25,631,714 $24,690,814
Operating Income $3,682,890 $3,470,233 $5,400,201 $6,408,119 $6,314,133 $10,160,277 $8,473,719 $7,082,906 $2,827,047 $2,328,212
For the Year
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Revenues
Incremental Ticket Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expected Playoff Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Incremental Sponorship Revenue $274,560 $219,648 $164,736 $164,736 $219,648 $219,648 $219,648 $164,736 $164,736 $164,736
Incremental Merchandising Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Incremental Concessions and Parking
Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Revenue $274,560 $219,648 $164,736 $164,736 $219,648 $219,648 $219,648 $164,736 $164,736 $164,736
Expenses
Incremental A-Rod Pay $7,219,582 $5,775,666 $4,331,749 $4,331,749 $5,775,666 $5,775,666 $5,775,666 $4,331,749 $4,331,749 $4,331,749
Revenue Sharing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Expenses $7,219,582 $5,775,666 $4,331,749 $4,331,749 $5,775,666 $5,775,666 $5,775,666 $4,331,749 $4,331,749 $4,331,749
Operating Income -$6,945,022 -$5,556,017 -$4,167,013 -$4,167,013 -$5,556,017 -$5,556,017 -$5,556,017 -$4,167,013 -$4,167,013 -$4,167,013
Summary of Other Assumptions
Assumption Consideration
Increase in
Attendance
• First year buzz will bring attendance levels to
similar level as first year in new stadium
• As buzz wears off, attendance will drop by 1% a
year until it reaches the stadium average of 74%
Ticket Price
• Increase in Wins, and demand to see better team
will raise prices by 25% initially
• Prices will increase by inflation
Inflation • 2.40% which is the 3 year average from 1998-2000
Merchandise
• 40% increase in merchandise spending due to
increase demand to purchase Alex Rodriguez
jerseys
Sponsorship Margins • Industry standard of 70%
Discount Rate • 8.0%
Marginal Revenues • Compared to 2000 season revenues
Average Shortstop
Salary
• Average Shortstop Salary of $3,000,000 in 2000
• Salary increases by 12.35% a year (3 Year CAGR )
Cash Flow
Revenues Costs
Number Year
Incremental
Ticket
Revenue
Incremental
Sponsorship
Revenue
Expected
Playoff
Revenue
Incremental
Merchandising
Revenue
Incremental
Concessions
and Parking
Revenue
Total
Revenue
Cash Flow
Cash Paid to
A-Rod
Average SS
Salary
Incremental
A-Rod Pay
Net Cash
Flow
PV of
Cashflow
Total
Incremental
Ticket
Revenue
1 2001 $19,955,942 $2,525,953 $0 $2,560,701 $940,294 $25,982,890 $25,300,000 $3,000,000 $22,300,000 $3,682,890 $3,410,083 $24,944,928
2 2002 $19,221,390 $2,525,953 $0 $2,636,661 $1,015,651 $25,399,655 $25,300,000 $3,370,578 $21,929,422 $3,470,233 $2,975,165 $24,026,738
3 2003 $18,486,838 $2,525,953 $2,097,152 $2,712,470 $1,090,858 $26,913,271 $25,300,000 $3,786,931 $21,513,069 $5,400,201 $4,286,854 $23,108,548
4 2004 $17,752,286 $2,525,953 $3,221,225 $2,788,076 $1,165,864 $27,453,404 $25,300,000 $4,254,715 $21,045,285 $6,408,119 $4,710,159 $22,190,358
5 2005 $17,017,734 $2,965,249 $7,146,826 $2,863,426 $1,240,617 $31,233,851 $29,700,000 $4,780,282 $24,919,718 $6,314,133 $4,297,293 $21,272,167
6 2006 $16,283,182 $2,745,601 $9,007,199 $2,938,465 $1,315,060 $32,289,506 $27,500,000 $5,370,770 $22,129,230 $10,160,277 $6,402,698 $20,353,977
7 2007 $15,548,630 $2,965,249 $9,223,372 $3,013,134 $1,389,136 $32,139,520 $29,700,000 $6,034,199 $23,665,801 $8,473,719 $4,944,334 $19,435,787
8 2008 $14,814,078 $2,965,249 $7,673,846 $3,087,371 $1,462,784 $30,003,327 $29,700,000 $6,779,579 $22,920,421 $7,082,906 $3,826,674 $18,517,597
9 2009 $14,194,984 $2,965,249 $3,022,315 $3,176,381 $1,551,087 $24,910,015 $29,700,000 $7,617,032 $22,082,968 $2,827,047 $1,414,227 $17,743,730
10 2010 $14,194,984 $2,965,249 $1,237,940 $3,349,387 $1,722,720 $23,470,280 $29,700,000 $8,557,932 $21,142,068 $2,328,212 $1,078,413 $17,743,730
11 2011 $0 $274,560 $0 $0 $0 $274,560 $7,219,582 $7,219,582 -$6,945,022 -$2,978,601 $0
12 2012 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$2,206,371 $0
13 2013 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$1,532,202 $0
14 2014 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$1,418,706 $0
15 2015 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$1,751,488 $0
16 2016 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$1,621,749 $0
17 2017 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$1,501,619 $0
18 2018 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$1,042,791 $0
19 2019 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$965,547 $0
20 2020 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$894,025 $0
Total $21,432,800

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Alex Rodriguez Final Presentation

  • 1. A-Rod or Bust! Ilan Bielas | Robert Moras | Justin Pak Max Phillips | Marissa Sunio Sports Accounting and Finance Final Presentation April 26, 2016
  • 2. Introduction • Alex Rodriguez is a MLB Professional Baseball Player • Drafted to Seattle Mariners in 1993 • 5 successful years in Seattle • 4/5 years had batting average over .300 • 184 Home Runs • 574 RBIs • 126 Stolen Bases • At the end of the 2000 season with Seattle, A-Rod was offered a contract with the Texas Rangers Our objective was to assess the financial impact of signing Alex Rodriguez to the largest contract in MLB History at the time.
  • 3. Contract Details Year Base Salary Signing Bonus Deferred Compensation Total Value 2001 $21,000,000 $2,000,000 $23,000,000 2002 $21,000,000 $2,000,000 $23,000,000 2003 $21,000,000 $2,000,000 $23,000,000 2004 $21,000,000 $2,000,000 $23,000,000 2005 $25,000,000 $2,000,000 $27,000,000 2006 $25,000,000 $25,000,000 2007 $27,000,000 $27,000,000 2008 $27,000,000 $27,000,000 2009 $27,000,000 $27,000,000 2010 $27,000,000 $27,000,000 2011 $5,000,000 $5,000,000 2012 $4,000,000 $4,000,000 2013 $3,000,000 $3,000,000 2014 $3,000,000 $3,000,000 2015 $4,000,000 $4,000,000 2016 $4,000,000 $4,000,000 2017 $4,000,000 $4,000,000 2018 $3,000,000 $3,000,000 2019 $3,000,000 $3,000,000 2020 $3,000,000 $3,000,000
  • 4. Key Assumptions Sponsorship Revenue Team Player Payroll Local Revenue Payroll as a % of Local Revenue Sponsorship Revenue Sponsorship as a Pct of Player Payroll Yankees $92,538,260 $190,283,600 49% $17,125,524 19% Mets $79,509,776 $152,442,000 52% $13,719,780 17% Braves $84,537,836 $135,169,500 63% $12,165,255 14% Indians $75,880,971 $134,611,800 56% $12,115,062 16% Gians $53,737,826 $96,882,400 55% $8,719,416 16% Mariners $58,915,000 $117,140,100 50% $10,542,609 18% Dodgers $88,124,268 $116,725,700 75% $10,505,313 12% Rangers $70,795,921 $110,561,000 64% $9,950,490 14% Red Sox $77,940,333 $112,752,900 69% $10,147,761 13% Orioles $81,447,435 $113,832,000 72% $10,244,880 13% Astros $51,289,111 $88,350,600 58% $7,951,554 16% Tigers $58,265,167 $79,728,000 73% $7,175,520 12% Rockies $61,111,190 $106,951,800 57% $9,625,662 16% Cubs $60,539,333 $97,900,400 62% $8,811,036 15% Cardinals $61,453,863 $93,593,500 66% $8,423,415 14% Diamondbacks $81,027,333 $98,080,900 83% $8,827,281 11% Angels $51,464,167 $68,628,800 75% $6,176,592 12% White Sox $31,133,500 $66,023,800 47% $5,942,142 19% Padres $54,821,000 $60,732,000 90% $5,465,880 10% Devil Rays $62,765,129 $70,405,800 89% $6,336,522 10% Blue Jays $46,238,333 $54,764,600 84% $4,928,814 11% Phillies $47,308,000 $52,905,600 89% $4,761,504 10% Reds $46,867,200 $45,435,200 103% $4,089,168 9% Athletics $31,971,333 $40,263,300 79% $3,623,697 11% Royals $23,433,000 $39,058,800 60% $3,515,292 15% Pirates $28,928,333 $36,396,800 79% $3,275,712 11% Brewers $36,505,333 $38,140,800 96% $3,432,672 9% Marlins $20,072,000 $40,716,500 49% $3,664,485 18% Twins $16,519,500 $19,662,000 84% $1,769,580 11% Expos $34,807,333 $13,205,500 264% $1,188,495 3% 75th Percentile 15.7% • Sponsorship Revenue makes up between 8-10% of Local Revenue (we assumed 9% across the league) • In order to calculate sponsorship revenue tied to a specific player, we use sponsorship revenue as a percentage of player payroll (SaaPoP) as a proxy metric • Since Texas is a large market team, and Alex Rodriguez is a marquee free agent, the league 75th percentile of SaaPoP is used to measure the sponsorship revenue that the Rangers would receive from signing him
  • 5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 83 84 85 86 87 88 89 90 91 92 93 94 95 %ChanceofMakingthePlayoffs Games Won American League Playoff Probability Year Projected Wins % Chance to Make playoffs ALCS Additional Rev (2 of 4 teams) WS Additional Rev (2 of 8 teams) 2001 82 0% $- $- 2002 85 0% $- $- 2003 87 20% $1,048,576 $1,048,576 2004 89 30% $1,610,613 $1,610,613 2005 90 65% $3,573,413 $3,573,413 2006 91 80% $4,503,600 $4,503,600 2007 91 80% $4,611,686 $4,611,686 2008 90 65% $3,836,923 $3,836,923 2009 88 25% $1,511,157 $1,511,157 2010 86 10% $618,970 $618,970 Postseason Dollars = % chance to make Playoffs * Value of Postseason Kicker Playoff Kicker (given) = $10M for reaching ALCS; $20M for reaching WS Playoff Win Assumptions 1. Gaines, Cork Chart of the Day: What It Takes to Make the Playoffs in Baseball, BusinessInsider.com, April 21, 2011
  • 6. Incremental Revenue Sources • Alex Rodriguez will increase attendance at Rangers games • Average ticket prices will increase by 25%Increased Ticket Sales • The marketability of Alex Rodriguez will drive sponsorship revenue at one of the top rates in the leagueSponsorship Revenue • Increased Attendance will drive additional concession revenueIncreased Concessions • Merchandise spend from signing a marquee free agent will increase by 40% • Additional attendance will also drive salesMerchandise • Alex Rodriguez will contribute at least 8 additional wins furthering the team’s chances at making a deep run in the playoffsPlayoff Revenue
  • 7. The Alex Rodriguez Effect Incremental Revenues $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ticket Sales Sponsorships Playoffs Merchandise Concessions
  • 8. -$8,000,000 -$6,000,000 -$4,000,000 -$2,000,000 $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Net Cash Flow by Year Cash flows generally rise each year at the beginning or Rodriguez’s contract peaking in 2006, and diminishing following years.
  • 9. $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Cumulative PV Over Time Alex Rodriguez contract ends and deferred compensation payments begin
  • 10. Sensitivity Analysis & Key Ratios Discount Rate NPV 6.0% $20,184,908 6.5% $20,594,323 7.0% $20,934,336 7.5% $21,211,768 8.0% $21,432,800 8.5% $21,603,041 9.0% $21,727,577 9.5% $21,811,023 10.0% $21,857,566 Key Business Ratios ROI 2.2% IRR -1% Sensitivity Analysis shows that the positive cash flows from each year of Alex Rodriguez’s contract will always result in a positive NPV.
  • 11. Non-Financial Considerations Commitment to Winning Ability to Sign and Keep Future FA Raise Franchise Value by $100- 200M Improved Team Image Increased Franchise Visibility Negotiate Future Projects, including New Practice Facility Increase Hispanic Fan Base There are many Non-Financial benefits to signing Alex Rodriguez.
  • 12. Is He Worth It? • During his 10 years playing on the team, the Rangers can pay A-Rod’s contract and still have a positive cash flow every year due to increases in ticket sales/prices, concessions, parking, merchandise, and sponsorships • NPV of contract is $21,432,800 • ROI is only 2.2% The combination of making the numbers work and the positive non-financial benefits make the signing of Alex Rodriguez a no-brainer!
  • 14. Pro Forma Incremental Income Statement For the Year 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Revenues Incremental Ticket Revenue $24,944,928 $24,026,738 $23,108,548 $22,190,358 $21,272,167 $20,353,977 $19,435,787 $18,517,597 $17,743,730 $17,743,730 Expected Playoff Revenue $0 $0 $2,097,152 $3,221,225 $7,146,826 $9,007,199 $9,223,372 $7,673,846 $3,022,315 $1,237,940 Incremental Sponorship Revenue $2,525,953 $2,525,953 $2,525,953 $2,525,953 $2,965,249 $2,745,601 $2,965,249 $2,965,249 $2,965,249 $2,965,249 Incremental Merchandising Revenue $2,560,701 $2,636,661 $2,712,470 $2,788,076 $2,863,426 $2,938,465 $3,013,134 $3,087,371 $3,176,381 $3,349,387 Incremental Concessions and Parking Revenue $940,294 $1,015,651 $1,090,858 $1,165,864 $1,240,617 $1,315,060 $1,389,136 $1,462,784 $1,551,087 $1,722,720 Total Revenue $30,971,875 $30,205,003 $31,534,980 $31,891,476 $35,488,285 $36,360,302 $36,026,677 $33,706,847 $28,458,761 $27,019,026 Expenses Incremental A-Rod Pay $22,300,000 $21,929,422 $21,513,069 $21,045,285 $24,919,718 $22,129,230 $23,665,801 $22,920,421 $22,082,968 $21,142,068 Revenue Sharing $4,988,986 $4,805,348 $4,621,710 $4,438,072 $4,254,433 $4,070,795 $3,887,157 $3,703,519 $3,548,746 $3,548,746 Total Expenses $27,288,986 $26,734,770 $26,134,779 $25,483,357 $29,174,152 $26,200,025 $27,552,958 $26,623,941 $25,631,714 $24,690,814 Operating Income $3,682,890 $3,470,233 $5,400,201 $6,408,119 $6,314,133 $10,160,277 $8,473,719 $7,082,906 $2,827,047 $2,328,212 For the Year 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Revenues Incremental Ticket Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Expected Playoff Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Incremental Sponorship Revenue $274,560 $219,648 $164,736 $164,736 $219,648 $219,648 $219,648 $164,736 $164,736 $164,736 Incremental Merchandising Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Incremental Concessions and Parking Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Revenue $274,560 $219,648 $164,736 $164,736 $219,648 $219,648 $219,648 $164,736 $164,736 $164,736 Expenses Incremental A-Rod Pay $7,219,582 $5,775,666 $4,331,749 $4,331,749 $5,775,666 $5,775,666 $5,775,666 $4,331,749 $4,331,749 $4,331,749 Revenue Sharing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Expenses $7,219,582 $5,775,666 $4,331,749 $4,331,749 $5,775,666 $5,775,666 $5,775,666 $4,331,749 $4,331,749 $4,331,749 Operating Income -$6,945,022 -$5,556,017 -$4,167,013 -$4,167,013 -$5,556,017 -$5,556,017 -$5,556,017 -$4,167,013 -$4,167,013 -$4,167,013
  • 15. Summary of Other Assumptions Assumption Consideration Increase in Attendance • First year buzz will bring attendance levels to similar level as first year in new stadium • As buzz wears off, attendance will drop by 1% a year until it reaches the stadium average of 74% Ticket Price • Increase in Wins, and demand to see better team will raise prices by 25% initially • Prices will increase by inflation Inflation • 2.40% which is the 3 year average from 1998-2000 Merchandise • 40% increase in merchandise spending due to increase demand to purchase Alex Rodriguez jerseys Sponsorship Margins • Industry standard of 70% Discount Rate • 8.0% Marginal Revenues • Compared to 2000 season revenues Average Shortstop Salary • Average Shortstop Salary of $3,000,000 in 2000 • Salary increases by 12.35% a year (3 Year CAGR )
  • 16. Cash Flow Revenues Costs Number Year Incremental Ticket Revenue Incremental Sponsorship Revenue Expected Playoff Revenue Incremental Merchandising Revenue Incremental Concessions and Parking Revenue Total Revenue Cash Flow Cash Paid to A-Rod Average SS Salary Incremental A-Rod Pay Net Cash Flow PV of Cashflow Total Incremental Ticket Revenue 1 2001 $19,955,942 $2,525,953 $0 $2,560,701 $940,294 $25,982,890 $25,300,000 $3,000,000 $22,300,000 $3,682,890 $3,410,083 $24,944,928 2 2002 $19,221,390 $2,525,953 $0 $2,636,661 $1,015,651 $25,399,655 $25,300,000 $3,370,578 $21,929,422 $3,470,233 $2,975,165 $24,026,738 3 2003 $18,486,838 $2,525,953 $2,097,152 $2,712,470 $1,090,858 $26,913,271 $25,300,000 $3,786,931 $21,513,069 $5,400,201 $4,286,854 $23,108,548 4 2004 $17,752,286 $2,525,953 $3,221,225 $2,788,076 $1,165,864 $27,453,404 $25,300,000 $4,254,715 $21,045,285 $6,408,119 $4,710,159 $22,190,358 5 2005 $17,017,734 $2,965,249 $7,146,826 $2,863,426 $1,240,617 $31,233,851 $29,700,000 $4,780,282 $24,919,718 $6,314,133 $4,297,293 $21,272,167 6 2006 $16,283,182 $2,745,601 $9,007,199 $2,938,465 $1,315,060 $32,289,506 $27,500,000 $5,370,770 $22,129,230 $10,160,277 $6,402,698 $20,353,977 7 2007 $15,548,630 $2,965,249 $9,223,372 $3,013,134 $1,389,136 $32,139,520 $29,700,000 $6,034,199 $23,665,801 $8,473,719 $4,944,334 $19,435,787 8 2008 $14,814,078 $2,965,249 $7,673,846 $3,087,371 $1,462,784 $30,003,327 $29,700,000 $6,779,579 $22,920,421 $7,082,906 $3,826,674 $18,517,597 9 2009 $14,194,984 $2,965,249 $3,022,315 $3,176,381 $1,551,087 $24,910,015 $29,700,000 $7,617,032 $22,082,968 $2,827,047 $1,414,227 $17,743,730 10 2010 $14,194,984 $2,965,249 $1,237,940 $3,349,387 $1,722,720 $23,470,280 $29,700,000 $8,557,932 $21,142,068 $2,328,212 $1,078,413 $17,743,730 11 2011 $0 $274,560 $0 $0 $0 $274,560 $7,219,582 $7,219,582 -$6,945,022 -$2,978,601 $0 12 2012 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$2,206,371 $0 13 2013 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$1,532,202 $0 14 2014 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$1,418,706 $0 15 2015 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$1,751,488 $0 16 2016 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$1,621,749 $0 17 2017 $0 $219,648 $0 $0 $0 $219,648 $5,775,666 $5,775,666 -$5,556,017 -$1,501,619 $0 18 2018 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$1,042,791 $0 19 2019 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$965,547 $0 20 2020 $0 $164,736 $0 $0 $0 $164,736 $4,331,749 $4,331,749 -$4,167,013 -$894,025 $0 Total $21,432,800