In this economy, you have to be creative to get donations. At Fundraising Success, you'll learn ways to raise more money with your direct mail campaign, including: * Design ideas, production tips and cost saving options * Messaging and copy that will resonate with your donors for larger gifts * Integration with email and other online tactics to lift your response rate

1. Fundraising Success: Direct Mail

3. Direct Marketing Strategic Objectives

7. Financial Objectives and Metrics

9. Direct Mail Planning Worksheet Prospecting Donor Total Notes Revenue: Number of Mailings Pieces/Mailing Total Pieces Mailed Estimated Response Rate Expected Responses Expected Average Gift Total Revenue Revenue Per Piece Costs: Total Pieces Mailed Paper Cost/Piece Print Cost/Piece Postage List Rental Total Variable Costs Fixed Costs Total Costs Costs Per Piece Net Income Ratios: Cost Per Dollar Raised Fundraising % Revenue

13. Direct Mail Project Design

19. Messaging – Tell a Story

20. Messaging cont.

25. Questions?