13 Ravi Mehta -- igbos n_
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The document discusses virtual goods and how they generate real revenue. It notes that a Chinese portal generates 65% of its $500 million revenue from virtual goods. A Korean gaming company reported $230 million in revenue with 80% from in-game items. Virtual goods allow people to project social gestures and values onto online communities. A case study on Dogster found that its 500,000 members have sent over 50 million virtual gifts in the past two years to express friendship, support, and gratitude.
![REAL VALUE FROM VIRTUAL GOODS Ravi Mehta VP, Publishing - Viximo [email_address] - Email www.virtualgoodsinsider.com - Blog Proprietary & Confidential](https://image.slidesharecdn.com/13ravimehta-1212249422377121-9/85/13-Ravi-Mehta-igbos-n_-1-320.jpg)
![WHAT IS A “VIRTUAL GOOD”? ,[object Object],Proprietary & Confidential As virtual goods evolve, they’ll grow to include all digital media including music and video](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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13 Ravi Mehta -- igbos n_
- 1. REAL VALUE FROM VIRTUAL GOODS Ravi Mehta VP, Publishing - Viximo [email_address] - Email www.virtualgoodsinsider.com - Blog Proprietary & Confidential