A new high techno hat

1. Captric
• A wireless Bluetooth cap for your calls and music.

2. Purpose of Traction

3. The Problems
• Stylish caps are expensive, but there’s no actual purpose of a cap.
• A cap has only one function which is to avoid glare of the sunlight.
• For outdoors sports, there are several things to bring for example:
 Earphones
 Phones
Current Solution
Keep your head and tunes with the new Captric Bluetooth Cap.

4. Revenue Model

5. Marketing Size
Sales
1st Qtr
2nd Qtr
3rd Qtr

6. Marketing Plan
• The products/service exists
• Product benefits
Strategies
Positioning
• Captric, a creative name, iconography and URL
that lures employees, customers and partners
Brand
Development
• Facebook fan page, Twitter, PinterestWeb Presence

7. The baseball cap has been an integral part of the modern
sports uniform since 1858, but wearing the hat outside the
field wasn't socially acceptable until the late 1970s. The
iconic brimmed silhouette has now evolved into a staple in
most wardrobes.
Source : Complex Website

8. Baseball caps are an American icon. The baseball cap is in fact
the only hat style that is an American creation. Its popularity in
the United States received a big boost in the era of Babe Ruth
(1910s to 1930s), when baseball fans wore the cap as a badge
of identification with their favorite team. This simple and
functional style was a perfect fit for a country that glorified
democracy, anti-elitism, and the like
Source : Hats and Caps

10. Built-in Mic for Hands free calling

11. Up to 7 hours battery life

12. Specifications
Bluetooth 4.0
Range: up to 100m Transmission distance of
Mic: ≤1 M Li-ion
Battery: 3.7V/120mA
Charging time: 2 hours
Working time: about 7 hours
Standby time: up to 120 hrs
Size: one size fits all
Features : Health check that connects to your
smartphone app.
One Size Fits Most & Fully washable (Waterproof
earphones)
LED light at the front and back. (Detachable)
Customary Color

13. Competitor Analysis
Captric is not a normal cap sold on the streets. Captric features having
music in a cap that provides an access for two things at once. Caps that are
normally sold are just in decent quality and primarily is used to shelter
people from the sun and for stylish photography. Captric features a
detachable socket for changing to earphones of our own choosing. Captric
also features a pocket zip to store certain small objects like money or
bringing another pair of earphones as backup earphones. Phone calls can
also be received through the earphones plugged into Captric via bluetooth
link to personal phone. Captric really captures a glimpse of future fashion
fusion with technology as it certainly contains features that none other caps
around the world have yet to have.

14. Marketing Strategy
Social media platforms have been a powerful medium of reaching mass consumers.
Especially Instagram, multiple brands like FashionNova, Stoned & Co, or even notorious
brands such as Nike, Adidas or Puma, have been up-to-date with strategies that keeps the
brand alive and booming.
Our strategy to generate more sales and attract consumers is by taking advantage of the
power of influence. We can provide sponsorships to influencers or celebrities to advertise
our product. As many young people like to keep up with trends now, they would have an
interest in buying things that celebrities wear. Example: Jinnyboy, Naomi Neo, Jianhao Tan,,
etc.
Also with partnerships from Pestle & Mortar, H&M and Terranova, our brand is for sure to be
noticed. As these brands have the ability to reach out to the consumer age that we aim for.

15. Funding
Sponsors : Pestle & Mortar
: H&M
: Terranova
Partners : Apple
: Samsung

16. Business Model
We will use direct sales, where the product is directly sold to the customers.
However, if the customer wishes to customise their caps, they can pre-order it
online, and buying our products online only in Malaysia and Singapore, is
another option.

17. Manufacturing Cost
Cap (Fabric) = RM 10
Stereo Headset (Bluetooth) = RM 50
Microphone = RM 12
USB cable = RM10
LED Light = RM 15
Heartbeat Detector Chip = RM10

18. Retail Price
RM 137
Customization Cost: RM 5
Profit
RM 30

19. Perks for the investors
-Investors hold shares of total 3% in all sales of product.
-Investors are entitled to have discounts on products for purchase.
-Investors that continuously invest for 6 months are entitled to receive a bonus
share of 6% for one month.
-Investors also get premium early access to product.
-RM65,000.

20. Managing / Preventing the risks of investments
We are using the best in quality in materials so that reduces the imminent threat
of backlashes on our stock and for our investors. This ensures no problems with
the product. We have insurance on our investors as well insuring that if any
problems were to arise from a malfunction or a Global issue that arises from our
product that all our investors are covered with AIA insurance that covers almost
all losses.

21. Thank You!