2. ABOUT
ALPHANOVA
MARKET EXPANSION SERVICES
Alphanova supports companies that
perform traditional, but time-consuming
and highly qualified business
development tasks to launch their
products in new territories:
• Market analysis and go-to-market plan;
• Business set-up and partner
acquisition;
• Sales channel development;
• Customer service and support
Alphanova Pte Ltd serves companies looking for a reliable partner to
grow their existing and future businesses in Asia Pacific and Europe
with a set of market expansion services, digital marketing, and cloud
and mobile applications services.
E-COMMERCE & DIGITAL
MARKETING
E-Commerce Services
Engaging your customers while driving
sales on an online portal is key to a retail
business’ success. Alphanova delivers
effective and scalable E-Commerce
solutions to support the retailers’ growth.
Digital Marketing Services
Great content associated with social
media marketing services will increase
your search visibility, engagement and
influence in the mix of social communities
on all targeted media for the relevant
countries.
CLOUD AND MOBILE
APPLICATIONS SERVICES
Mobility and cloud are fundamental to
supporting fast-growing organisations.
Our technology enablement division
brings the following services to our
customers:
• Enterprise cloud applications;
• Mobile applications;
• Applications gamification;
• Virtual and augmented reality.
2
3. Established in
Singapore in 2014
FACTS OVERVIEW
While Alphanova is a young company, we have an extremely experienced and credible team, with experienced
senior-level industry heads leading the company direction. Here are some quick facts about Alphanova.
We have regional
presences through
associates across
Asia and Europe
Alphanova’s Singapore
team members have 112
years of cumulative
experience in market
development in Asia and
Europe.
Memberships:
• French Chamber of Commerce
• British Chamber of Commerce
• American Chamber of Commerce
Companies Absorbed
• Wisdom Vibes (Mobile
Games Development)
• AppSculptor (Technology
Enablement Services)
3
Official Partners:
• Vuforia
• Adobe
• IBM Silverpop
• Google
4. ABOUT US
With our local presence and international vision, we are able to bridge cultural and
business gaps that often hinder business success in Asia. Our team of experienced,
multi-lingual and multi-disciplined professionals are able to provide superior
services and innovative solutions to support your market expansion.
We accelerate your business in Asia Pacific. Based on your products, technology,
and business model, we put our resources and expertise to work, getting you on a
successful path to new revenue and market growth.
YOUR STRATEGIC PARTNER FOR GROWTH IN ASIA
5. MARKET
EXPANSION
CONSULTING SERVICES
Market Analysis and Planning Market Expansion Strategy
Alphanova works with you to understand your key strengths, your goals and
objectives and define where your opportunities lie.
We assist in developing your marketing strategy. What is your target market?
Who are you competing against? What are the trends in Asia? Our local
knowledge defines the strategies and tactics required to meet the objective
you set- whether developing a new market or capturing market share.
• Offerings Analysis
• Market size, trends and opportunities
• Identify target market segments
• Competitive analysis: pricing, partners and customers
• Business Planning
A combination of a global vision with local expertise is required to build the
right expansion plan. The formulation of a clear strategy aimed at: minimising
risk, controlling timeframe, reducing costs and diversifying the method of
development is a key factor for success.
• Legal and Tax
• Acquisitions, Joint ventures
• Distributors
• Market entry
• GTM strategy and Plan
6. MARKET
EXPANSION
BUSINESS DEVELOPMENT
OUTSOURCED SERVICES
Our Business Development outsourced Services enables a fast implementation on targeted markets while minimizing
investments and risks. Our services allow you to explore, develop or redefine your international development strategy in a
progressive way. To help you implement your strategic thinking, our teams assist you in operational implementation.
Sales Network
Development /
Prospecting
Our experts provide you with their knowledge of the markets in which they are based and make available to you their linguistic and inter-cultural skills
to allow you to approach customers and potential order takers more effectively to market your products and develop your export business turnover.
Partnerships and
Channels
Whether you need to find a business partner to sell your products or an industrial partner abroad, the teams of Alphanova based in Asian countries
assist you in the identification, approach, pre-qualification and relationship with potential partners in line with your needs.
• Partner Evaluation and recruiting
• Channel Marketing & Management
• Partner Training
Talent
Development
Whether you are planning to recruit staff locally or relocate them from other parts of the world, we can assist in meeting their needs. Leadership,
Management, Sales and Marketing are just some of the areas we focus on. We have a range of programmes to help develop, energise and invigorate
your talented individuals based on your business and developmental needs. Our coaching and workshops are designed to meet your business
requirements at whatever stage of your company’s growth in APAC.
Office
Management
Alphanova helps grow your business rapidly in Asia Pacific by taking care of all business necessities and requirements. Our Corporate Management
Services, in one or more countries, are supporting companies venturing into a new market for the first time as well as already-established companies
looking to optimise the management of subsidiaries.
Our range of services include the Incorporation and Management of Companies, Establishment of Bank Accounts and Credit Cards, Virtual Office
services, market entry solutions, company credit reports, Accounting/Audit services and others which are natural additions to our main activity.
7. MARKET
EXPANSION
ADVISORY AND CORPORATE FINANCE SERVICES
Alphanova helps nano-caps and small-caps mergers & acquisitions. With a strong presence in Asia, we help as corporate
finance specialists dedicated to SMEs in Europe and internationally, with its proximity to customer firms and benefiting
from an integrated network in Asia.
Acquisition Advisory Alphanova provides its expertise and its international network to support the needs of each customer,
the targeted acquisition, analysis of a business sector and/or detection of opportunities.
Fund Raising and Sell Side
Advisory
For companies wishing to improve the financing of their growth, our team helps you find investors.
Alphanova advises on majority shareholding divestiture, divestiture of assets and assigning business
to subsidiaries.
Our expertise enables it to optimise corporate finance operations by implementing a relevant
negotiating strategy, tailored to the company’s economic context, including financial engineering.
Financial Support for
Export, R&D and innovation
Public Aid for innovation can support the development costs of products / processes or
technologically innovative services in terms of functionality, ergonomics and technical differentiation.
As such, the implementation of a prototype or pilot to verify certain technical assumptions correspond
perfectly to the philosophy developed by the government.
Finally, public support for research and development are here to finance research projects justifying
a substantial improvement over competitive products and practices, and exceed the available
knowledge of the state of the art science and technology found in the area covered. The presence of
technical locks / technology is a fundamental pre-requisite for access to these funds.
8. AlphaNova constitutes of specialized and experienced individuals who are thought leaders in their respective fields. We
strive to leave a mark in the digital landscape, by transforming our clientele’s digital properties into something unique and
memorable. Our vibrant and robust team strives to provide only the best solutions, through innovative creativity combined
with technical excellence - we are confident in our capabilities to deliver to your needs.
DIGITAL MARKETING
DIGITAL CAPABILITIES OVERVIEW:
Creative Solutions
& Idea Generation
Technology Enablement /
Development & Design
Comprehensive Digital
Strategies
Standardization of
Digital Identities
9. AlphaNova takes a 3-stage approach to crafting your digital marketing strategy. Just as with building anything else, we
place extra emphasis on the foundational structure, as any strategy would prove unstable without a solid base.
DIGITAL MARKETING SOLID FOUNDATIONS
3
2
1
Digital Marketing Strategy
Planning - Comprehensive strategy development.
CORE PURPOSE GOALS
REACH Increase Unique Visitors
Decrease Bounce Rates
Awareness
Education
ACT Capturing Visitor Information
Monetizing Each Visit
Leads
Revenue
CONVERT Increase Number of Sales
Target Conversion Rates
Profit
Activation
ENGAGE Increase Active Customers
Increase Customer Conversion
Loyalty
Advocacy
Execution - Carrying out the Digital Marketing Strategy.
Increase your search visibility, engagement and influence in social
communities on targeted media. We specialise in creating targeted, high
quality content that serves to attract, engage and convert customers as
they factor their social relationships into their purchasing decisions.
Measuring – Real-time monitoring and feedback.
Monitoring your digital properties is crucial as they allow you to interpret
analytics and do the necessary adjustments to stay on the right digital
strategy, to achieve internal goals. We have comprehensive tech and
insider expertise to ensure effective client delivery,
10. DIGITAL MARKETING SERVICES LIST
Digital Property Creation &
Management
WEB
Responsive Web Design & Development
CMS Implementation - eg. Wordpress, Joomla, Drupal
Microsites & Landing Pages - campaigns/product pages
E-Commerce Platforms - Cart, checkout, payment gateways
Custom-Built Functions Plugin / Games Plugins
Web Apps utilizing Cloud Technologies
MOBILE
Application Development - iOS, Android & Windows Phone
UX/UI Design
3D / Augmented Reality Implementation
2D/3D Animations
Search Activation
Search Engine Optimization (SEO) - Organic Listings
Search Engine Marketing (SEM) - Paid Listings
Social and Search Listening
Content Measurement
Content Marketing
Social Media Content Generation
Blog Content Generation & Management
Application Content Creation
Video/Photo Content Creation
Electronic Direct Mailers (EDMs) Management
Database Growth & Collection Strategies
Infographics, White Papers & Case Studies
Social Marketing
Social Media Marketing & Community Management
Social Media Ad-Buys/Boosts Strategies
Content Distribution Tie-Ups and Partnerships
Developing “Friendly” Relations with other Pagemasters
Reporting Social / Website / Apps Analytics and Monthly Reports
11. TECHNOLOGY
In order to reap all the benefits of the various online platforms, you need to bridge your Digital Marketing approach with
your mobility strategy.
CLOUD AND MOBILE APPLICATIONS
SERVICES
12. SERVICES
Enterprise-Grade
Cloud-Based
Applications
WEB
Responsive Web Design & Development
CMS Implementation - eg. Wordpress, Joomla, Drupal
Microsites & Landing Pages - campaigns/product pages
E-Commerce Platforms - Cart, checkout, payment gateways
Custom-Built Functions Plugin / Games Plugins
Web Apps utilizing Cloud Technologies
MOBILE
Application Development - iOS, Android & Windows Phone
UX/UI Design
3D / Augmented Reality Implementation
2D/3D Animations
Augmented Reality /
Virtual Reality
Applications
Alphanova offers a full range of services for organizations that want to integrate AR in their strategies.
From concept development to technical implementation, App Sculptor will take your business goals to the next level with augmented reality
apps.
• Bridge online and offline advertising by enhancing sales brochures with real products.
• Reinvent how your customers shop your products and increase your sales efficiency.
• Visualize your ideas and models in real world, real size, real time, and communicate your projects and ideas in a totally immersive way.
• Bring to your online customers a new experience of seeing their virtual home before making a purchase.
• Invent amazing gaming experience discovering hidden treasures anywhere around you.
And much more.
Design
The creative design process is a key factor in integrating mobility into your organization.
• UX/UI Design
• App Design
• Web Design
• 3D Design
• 2D/3D Animation
Gamification
The introduction of game behavioural mechanisms in applications brings an improved user experience and increases users' self-contributions
among other benefits.
Gamification and product design are an important integrated activity. Design focus on the customer's needs and determines which game
mechanics to use. The customer will achieve its targets much better by utilizing game mechanics to improve a core experience from the ground
up, than just adding a gamification module.
Alphanova will screen your requirements and assess during the design phase in which areas gamification will bring improvement, benefit and
select which mechanics to implement.
TECHNOLOGY
