Fourth of of the Data Business Models. Nick Sidwell presents Guardian Books, the Instant Book program inside one of the most innovative newspapers.

1. The Power of Data
@nicksidwell
nick.sidwell@guardian.co.uk

4. The Guardian newspaper & Guardian Books
Guardian
News
& Media
Guardian Books

5. The Guardian has data at its fingertips
30 million 215k Global Millions of 10,000s of
monthly print audience followers bookshop
unique circulation on social customers
browsers media

6. The Guardian has data at its fingertips
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9. Data tells us a story
Who? What?
How? Why?

10. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?

11. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?

12. Which subject areas should we focus on?

13. Which subject areas should we focus on?
News Sport Culture Travel Tech

14. Which subject areas should we focus on?
News Sport Culture Travel Tech

16. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?

17. What should the content be?

18. How data informs our publishing
1. Which subject areas should we
focus on?
1. What should the content be?
1. How big is the potential
audience, who are they and
where can we reach them?

19. How big is the potential audience?
1 million
users of the
Datablog

20. How big is the potential audience?
100,00
(10%)
“engaged users”

21. How big is the potential audience?
23,000
(23%)
own e-reading device

22. How big is the potential audience?
17,940
(78%)
live in UK or U.S.

23. How big is the potential audience?
4,844
(27%)
read short-form non-fiction

24. How big is the potential audience?
9,688
(200%)
sales reach 50% non-Guardian

25. How big is the potential audience?
7,000
Sales total

26. Facts are Sacred: A compelling case for
publication
Social media
Datablog data
E-reading habits
Location
Sales figures

27. Success  Success!

28. The editor is central

29. The Guardian Shorts experiment continues

30. Data is...
…everywhere

31. The end
Be data first
Data is a tool editors shouldn’t be without
Data needs organising and interpreting
Use data to prove your assumptions…
…But also allow it to change your mind

32. @nicksidwell
nick.sidwell@guardian.co.uk